Last Updated: January 27, 2022

How Ethical Is Astonish?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Astonish’s ethics and initiatives.

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Ethical Analysis

Is Astonish cruelty-free or vegan? We’ve got the answers here! Read below for more details on Astonish policies.
Astonish is cruelty-free. None of Astonish’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
All of Astonish’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.

About Astonish

Home of the Great British Sparkle, Astonish is a family company that offers cruelty-free and vegan cleaning products for your home and car.
PRODUCTS: Cleaning Products, Laundry, Dishes, Household Cleaners
CERTIFICATIONS: Leaping Bunny, PETA-Certified


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You can find Astonish cruelty-free products on Amazon.

Astonish is Cruelty-Free

Astonish has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law.

By our standards, we would consider Astonish to be Cruelty-Free.

Below is a screenshot of what’s currently stated on Astonish’s website about its animal testing policy:

Is Astonish Cruelty-Free?

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Astonish is 100% Vegan

Astonish has confirmed all of its products are vegan and don’t contain any animal-derived ingredients or by-products.

“We don’t test our products on animals or use animal ingredients.”

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it usually means no animal-derived ingredients or animal by-products.

Some household cleaning products contain animal-based surfactants and solvents. 

Unless it’s clearly stated the surfactants and solvents are plant-based or plant-derived, it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Where are Astonish’s products made?

Astonish states on its website,

“Today, we are still the only UK manufactured household cleaning brand which is approved by Cruelty Free International, The Vegan and Vegetarian Society. We like to think of ourselves as squeaky clean.”

I hope this article helped you to understand Astonish’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing once and for all!

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