Huda Beauty

Last Updated: January 30, 2023

How Ethical Is Huda Beauty?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Huda Beauty’s ethics and initiatives.

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Ethical Analysis

Is Huda Beauty cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Huda Beauty’s policies.
Huda Beauty is cruelty-free. None of Huda Beauty’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Huda Beauty’s products are vegan, but they have some vegan options.
Huda Beauty does not claim or market itself as a sustainable company.
Huda Beauty claims “where possible we use U.S. based, responsibly sourced Mica.” However, it’s not clear what percentage of their mica is sourced from the US and it’s also unclear how they trace or audit to ensure no child labor was involved.
Huda Beauty products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Huda Beauty

Huda Beauty is a cosmetic brand created by beauty guru, Youtuber, and influencer, Huda Kattan.
COMPANY BASED IN: Dubai
PRODUCTS MADE IN: Around the world including Italy and China
PRODUCTS: Makeup, Makeup Brushes, Lashes, Fragrances
CERTIFICATIONS: N/A

Huda Beauty

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Huda Beauty Cruelty-Free?

🐰 Huda Beauty is a cruelty-free brand. None of Huda Beauty’s ingredients or products are tested on animals. Huda Beauty has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does Huda Beauty Test on Animals?

When asking, does Huda Beauty test on animals? We must look beyond to ensure none of Huda Beauty’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ Huda Beauty confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ Huda Beauty confirmed all their ingredient suppliers do not test on animals
  • ✓ Huda Beauty confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, Huda Beauty is a truly cruelty-free brand by our standards.

What is Huda Beauty’s Animal Testing Policy?

Below is a screenshot of what’s currently stated on Huda Beauty’s website about its animal testing policy:

What About China’s Animal Testing Laws?

Huda Beauty has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.

Is Huda Beauty Certified Cruelty-Free?

Huda Beauty is not certified by a third-party cruelty-free accreditation like Leaping Bunny or PETA.

Although Huda Beauty is not certified cruelty-free, the company has confirmed to us it is a truly cruelty-free brand by meeting all the criteria in our Cruelty-Free Checklist.

Note that companies can remain to be cruelty-free without an official cruelty-free certification. Some companies may choose not to be certified cruelty-free because of cost, privacy, or lack of resources.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since 2015, the start of my blog, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan or a specific product is Vegan.

Is Huda Beauty Vegan?

⭐️ Huda Beauty is NOT an entirely vegan brand. But Huda Beauty offers some vegan options that are free of animal products.

How to know which of Huda Beauty’s products are vegan?

Huda Beauty now also has a Vegan product page listing all of their vegan products. I recommend checking this page on their website for the most up-to-date and accurate information on what products are vegan or not. Additionally, all of their vegan products are now clearly marked as ‘vegan.’ See below for an example.

The following is a screenshot of what’s currently stated on Huda Beauty’s website about its vegan claims:

Where to buy Huda Beauty? Check out Sephora and Cult Beauty!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are Huda Beauty’s products made?

I asked Huda Beauty where their products are manufactured and they told me their products are made all around the world and if I could please specify which product I was interested in.

I was told their Obsessions Palettes are made in China, and their Foundation is made in Italy.

*Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.

Ethical Mica Mining Policy

Mica is a mineral used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Huda Beauty if their mica is ethically sourced without the use of child labor and they responded by stating,

“We are very aware of the global concerns and impact of using Mica from socially and economically challenged regions where there is a risk of unsafe working conditions. As a company we are committed to ensuring transparency throughout our supply chain, and supportive of local organizations who are working to improve the living and working conditions in the region. Where possible we use U.S. based, responsibly sourced Mica. “

Huda Beauty claims they use “responsibly-sourced” mica sourced from the US when possible. But it’s unclear whether their mica that’s sourced from other countries are audited or traced to ensure no child labor was involved.


I hope this article helped you to understand Huda Beauty’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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What do you think

0 thoughts on “Huda Beauty”

  1. Well USA buys the product MICA from India. So Huda should think where is USA sourcing it from…..?

    I am disappointed this is all her team have said about it

  2. Thank you for this article! Spent ages trying to find info about their mica and only found that it was “ethically-sourced” but without further info. I generally stay away from natural mica and was wondering if I should make an exception or not (I now won’t). Thank you for making it easy to make ethical decisions! 🙂

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