Right?! πŸ˜’βœ¨ (via @hummusmem3s)

Right?! πŸ˜’βœ¨ (via @hummusmem3s)

Choosing cruelty-free DOES matter to the hundreds of thousands of animals that are routinely blinded, poisoned, and killed each year for cosmetic testing πŸ’‰πŸ€πŸ‡ Vote with your consumer dollars and help put an end to these inhumane, outdated, and unnecessary tests by choosing to only buy cruelty-free cosmetics and products 🐰🌿✨
Thank you to all the amazing and incredible cruelty-free companies for committing to never test their finished products, ingredients, or formulations on animals, anywhere in the world πŸ™πŸ»πŸ’–βœ¨ Together, we CAN make a difference! ✊🏻
(πŸ“Έ via @still___london)

Choosing cruelty-free DOES matter to...

What are some of your fave cruelty-free + vegan skincare brands? 🐰🌿✨ with literally hundreds of vegan options to choose from, making the switch to a cruelty-free skincare routine has never been easier! πŸ’– (πŸ“Έ via @livekindlyco)

What are some of your...

The best things in life are CRUELTY-FREE! πŸ’žπŸŒΏβœ¨ (via @inthesoulshine)

The best things in life...

Weekend mood πŸ’žβœ¨
. (πŸ“Έ via @thecosmeticsfridge)

Weekend mood πŸ’žβœ¨ . ....

πŸ†• VEGANCUTS FALL MAKEUP BOX IS HERE! πŸ‚πŸ’›πŸ“¦ If you're just getting into cruelty-free + vegan makeup or you're like me, a vegan makeup addict, then you'll LOVE @vegancuts seasonal makeup boxes! πŸ’„ (Get $5 OFF with coupon code: ETHICALELEPHANT)
Here's a peek inside this season's box:
πŸ’‹ Powder Contour Kit from @aestheticacosmetics
πŸ’‹ Cherry Matte Setting Spray from @pacificabeauty
πŸ’‹ Eyeshadow in the color Garden Rose from @rmsbeauty
πŸ’‹ Makeup blending brush from @labeautesoi
πŸ’‹ Eyeliner pencil in the shade: Bright Eyes from @100percentpure
The scoop: 5 full-size cruelty-free + vegan makeup products with a total value of $100. You can customize the box by picking your choice of eyeshadow and eyeliner pencil colors! ✨ This season's box supports Sofi and friends at the Wildcat Sanctuary in Sandstone, MN. 🦁🌿
Have you tried any of these vegan goodies before? 🧑 I’m obsessed with the cherry setting spray, it smells sooo good!! πŸ’
#vegancuts #vegancutsmakeupbox #vegancutsbox #gifted #affiliate


πŸ”₯ BREAKING NEWS: Shiseido acquires Cruelty-Free Beauty Brand, Drunk Elephant for $845 Million! 🐘
What’s the current situation with Drunk Elephant’s cruelty-free status?πŸ‘‡πŸ»
Shiseido is NOT a cruelty-free corporation, they DO test on animals when required by law and the brand, as well as, some of their subsidiary brands (like NARS) are sold in mainland China and are required by law to test on animals.
Shiseido does own two cruelty-free brands, bareMinerals and BUXOM.
So.. will Drunk Elephant remain Cruelty-Free?
YES! According to Drunk Elephant, they'll remain cruelty-free and Leaping Bunny certified!!! βœ¨πŸ™ŒπŸ»βœ¨Swipe πŸ‘ˆπŸ» to read their response when asked about their cruelty-free standing after the announcement.
TL;DR - Shiseido (a non-cruelty-free corporation) acquires Drunk Elephant but they’ll remain committed to being cruelty-free. Drunk Elephant is not sold in-stores in China and has no plans to.
#crueltyfree #crueltyfreenews #drunkelephant #shiseido

πŸ”₯ BREAKING NEWS: Shiseido acquires...

All good things are wild & CRUELTY-FREE! 🐰✌🏻🌿

All good things are wild...

How often do u do your nails?πŸ’…πŸ» I like to do mine 2-3 times a week. ✨ I find it so therapeutic and I just love changing nail polish colours depending on my mood and the season! πŸƒ

These are some of my cruelty-free and vegan manicure essentials:
🌿 Soy nail polish remover (acetone-free) by @786cosmetics - love how gentle, yet effective this nail polish remover is!
🌿 Nail cuticle oil - β€˜So Rich,  Love Potion’ by @nclabeauty - love the smell of ALL their cuticle oils!! They have travel-size ones too now!
🌿 Non-Toxic Base Coat by @siennabyronbay, the best sticky base coat I’ve ever used!
🌿 Clear Top Coat by @lovemissfrankie, love this because it’s got a nice, wide-tapered brush which makes application quick and easy!
🌿 Hydrating vegan hand cream by @cakebeauty which smells like French vanilla cupcakes!!
🌿 And the color (swipe πŸ‘ˆπŸ») I have on today is from @siennabyronbayβ€˜s latest collection, the color is called Serenity ✨
#crueltyfree #crueltyfreenails #vegan #veganbeauty #vegannails #vegannailpolish #missfrankie #ncla #nclabeauty #siennabyronbay #786cosmetics #cakebeauty #gifted

How often do u do...

IKEA Canada launches a πŸ†• plant-based burger, VΣ’XT Burger! πŸ” It's currently only available at @ikeacanada’s new outdoor dining experience in Coquitlam, Canada. Find the white food truck, Foodbox, outside at this location to try their new vegan cheeseburger today! 🌱

IKEA Canada launches a πŸ†•...

Heroine NYC Cruelty-Free + Vegan Nail Polish Review

This post may contain affiliate links.

Happy October! Bring on the pumpkin spice everything, it’s officially sweater weather!

October is also Breast Cancer Awareness Month and I’m really excited that this week’s Vegan Mani Monday is kindly sponsored by a cruelty-free, vegan nail polish brand, Heroine NYC. They will be donating 100% of net profits for every pink nail polish they sell this month to the National Breast Cancer Foundation!

But before I get into that, here’s what you need to know about this amazing nail polish brand.

About Heroine NYC Nail Polish

Heroine NYC nail polish is cruelty-free and 100% vegan, meaning they don’t test on animals and they don’t use any animal-derived ingredients in any of their nail polish or nail care products. Heroine NYC is also certified cruelty-free by PETA, Leaping Bunny, and also recognized as being cruelty-free by ethical elephant.

In addition, Heroine NYC also cares about what goes into their vegan nail polish too! So they made sure to avoid using toxic ingredients, all of their nail polish are 7-free (do not contain formaldehyde, toluene, DBP, formaldehyde resin, camphor, xylene, ethyl tosylamide, triphenyl phosphate, or parabens).

Heroine NYC nail polish is all made in the USA.

Get Involved To Create a Polish You Love!

But what makes Heroine NYC different from other vegan nail polish brands?

They love getting their users and followers’ involved with helping to name and choose the next colors to add to their collection!

Before they launch, Heroine NYC will ask their Instagram community to help name their polishes, and they’ll even include their Instagram @ handle of the selected user and name directly on the label of the nail polish bottle! By doing this, Heroine NYC lets us know that our voices do matter and count in creating a product we’ll love!!

We at Heroine NYC have decided to not only make great products for you, but with you! – Heroine NYC

Heroine NYC Giving & Doing Good for Animals

Heroine NYC is also doing some fab work for animals! Not only does Heroine NYC walk the walk, and talk the talk, as all of their polishes are cruelty-free and vegan but also with every purchase, Heroine NYC donates a part of the net profits to an animal rescue charity.

Heroine NYC has regularly donated to The Beagle Freedom Project (BFP), a non-profit animal rescue organization that I’m well-familiar with. Heroine NYC’s contribution and donation help BFP rescue lab animals across the country and to give them a second chance in life.

Together, we can do anything and make this world a better place, polish by polish! – Heroine NYC

During the month of October 2018, with every purchase of Heroine NYC’s pink polishes (Mean Girl & Sugar Spun), they will be donating 100% of the net profits to the National Breast Cancer Foundation! You can see swatches of these two pink polishes down below.

I absolutely love the charitable giving aspect of Heroine NYC. I think they’ve done a fab job of teaming up and collaborating with some great charities that are doing some amazing work!

Review: Heroine NYC Vegan Nail Polish

I got to try out 5 of Heroine NYC’s vegan nail polishes, below you will find color descriptions of each polish and how they applied on my nails.

What I specifically enjoyed about Heroine NYC polish is how their brushes are big and thick which makes application easier. You only need a light hand and the brush picks up just the right amount of polish. They also dried relatively quickly and I wore the polish for 5 days without any chipping.

Sugar Spun – heroine.nyc ($10)

Described as a baby pastel pink. This was surprisingly very opaque for such a light pastel color. I was very impressed with the coverage of this polish. Non-streaky. I have on 2 coats.

*During the month of October, 100% of net profits of every Sugar Spun nail polish sold will be donated to the National Breast Cancer Foundation.

Peek-A-Blue – heroine.nyc ($10)

Described as a pastel blue. This was also just as opaque as the pastel pink. Non-streaky. I have on 2 coats.

Mean Girl – heroine.nyc ($10)

Described as a neon pink. This is a much thicker and stickier formula compared to the other polishes. It is a very bright highlighter neon pink. I don’t typically like neon nail polish but once I saw this color on my nails.. I was totally feeling it! High-gloss finish. I have on 2 coats.

*During the month of October, 100% of net profits of every Mean Girl nail polish sold will be donated to the National Breast Cancer Foundation.

Wine at Midnight – heroine.nyc ($10)

Described as a classic dark red. This is such a stunning shade of red, it’s got a blue undertone. It’s like a vampy red. Opaque and high-gloss finish. I have on 2 coats.

Gold Digger – heroine.nyc ($10)

Holy smokes!! This is the best gold glitter nail polish I’ve ever tried!! Contains tiny gold glitter. Adheres very well on the nails without a sponge. Incredibly pigmented, covers the entire nail with just 2 coats. No sponge application needed. This is a staple gold glitter you need in your life!

In addition to Heroine NYC’s vegan nail polishes, I also got to try their Soy Vegan Nail Polish Remover and Vegan Cuticle Oil.

Soy Nail Polish Remover – Heroine NYC ($11)

This is an acetone-free, soy-based, vegan, non-toxic nail polish remover. It’s also enriched with Vitamins A, C, and E and infused with Coconut Essential Oil to nourish and help keep nails and cuticles healthy.

It doesn’t dry out my nails or skin. Does an effective job of removing polish but when comparing it to traditional nail polish remover, it does take a little more rubbing to remove polish completely off. Despite the added seconds it takes to remove my nail polish, it is so much more gentle on my nails, so I think it’s definitely worth it to make the switch to a non-toxic and soy-based nail polish remover.

It also doesn’t have a chemically smell to it, which is what I couldn’t stand with conventional nail polish removers. It’s got a light vegetable oil smell to it.

You also only need a little bit of the soy-based nail polish remover in order to saturate a cotton pad and to remove polish off of all 10 fingernails, so I know I’ll be getting a lot of uses out of this one bottle. The Heroine NYC soy nail polish remover comes in a dark glass bottle, which I intend to reuse and repurpose once I’m done with it.

Cuticle Oil – Heroine NYC ($8)

This is a great cruelty-free and vegan cuticle oil to help keep my cuticles nice and moisturized! There’s no smell to it. The doe foot applicator makes application a breeze. Best of all, it doesn’t leave an oily residue behind!

Want to try any of these products from Heroine NYC? You can purchase directly on their website and remember that during the month of October, every pink Heroine NYC nail polish sold, 100% of net profits will be donated to the National Breast Cancer Foundation.

Disclaimer: This post was part of a sponsored opportunity. I received free product and/or payment in return for my honest review. I was not required to write a positive review nor was I compensated in any other way. All opinions expressed are always 100% my own.


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β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Vegan Beauty & Fashion Brands at Nordstrom
Heroine NYC Cruelty-Free + Vegan Nail Polish Review