So accurate 👌🏻😂✨ (via

So accurate 👌🏻😂✨ (via

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

Heroine NYC Cruelty-Free + Vegan Nail Polish Review

This post may contain affiliate links.

Happy October! Bring on the pumpkin spice everything, it’s officially sweater weather!

October is also Breast Cancer Awareness Month and I’m really excited that this week’s Vegan Mani Monday is kindly sponsored by a cruelty-free, vegan nail polish brand, Heroine NYC. They will be donating 100% of net profits for every pink nail polish they sell this month to the National Breast Cancer Foundation!

But before I get into that, here’s what you need to know about this amazing nail polish brand.

About Heroine NYC Nail Polish

Heroine NYC nail polish is cruelty-free and 100% vegan, meaning they don’t test on animals and they don’t use any animal-derived ingredients in any of their nail polish or nail care products. Heroine NYC is also certified cruelty-free by PETA, Leaping Bunny, and also recognized as being cruelty-free by ethical elephant.

In addition, Heroine NYC also cares about what goes into their vegan nail polish too! So they made sure to avoid using toxic ingredients, all of their nail polish are 7-free (do not contain formaldehyde, toluene, DBP, formaldehyde resin, camphor, xylene, ethyl tosylamide, triphenyl phosphate, or parabens).

Heroine NYC nail polish is all made in the USA.

Get Involved To Create a Polish You Love!

But what makes Heroine NYC different from other vegan nail polish brands?

They love getting their users and followers’ involved with helping to name and choose the next colors to add to their collection!

Before they launch, Heroine NYC will ask their Instagram community to help name their polishes, and they’ll even include their Instagram @ handle of the selected user and name directly on the label of the nail polish bottle! By doing this, Heroine NYC lets us know that our voices do matter and count in creating a product we’ll love!!

We at Heroine NYC have decided to not only make great products for you, but with you! – Heroine NYC

Heroine NYC Giving & Doing Good for Animals

Heroine NYC is also doing some fab work for animals! Not only does Heroine NYC walk the walk, and talk the talk, as all of their polishes are cruelty-free and vegan but also with every purchase, Heroine NYC donates a part of the net profits to an animal rescue charity.

Heroine NYC has regularly donated to The Beagle Freedom Project (BFP), a non-profit animal rescue organization that I’m well-familiar with. Heroine NYC’s contribution and donation help BFP rescue lab animals across the country and to give them a second chance in life.

Together, we can do anything and make this world a better place, polish by polish! – Heroine NYC

During the month of October 2018, with every purchase of Heroine NYC’s pink polishes (Mean Girl & Sugar Spun), they will be donating 100% of the net profits to the National Breast Cancer Foundation! You can see swatches of these two pink polishes down below.

I absolutely love the charitable giving aspect of Heroine NYC. I think they’ve done a fab job of teaming up and collaborating with some great charities that are doing some amazing work!

Review: Heroine NYC Vegan Nail Polish

I got to try out 5 of Heroine NYC’s vegan nail polishes, below you will find color descriptions of each polish and how they applied on my nails.

What I specifically enjoyed about Heroine NYC polish is how their brushes are big and thick which makes application easier. You only need a light hand and the brush picks up just the right amount of polish. They also dried relatively quickly and I wore the polish for 5 days without any chipping.

Sugar Spun – ($10)

Described as a baby pastel pink. This was surprisingly very opaque for such a light pastel color. I was very impressed with the coverage of this polish. Non-streaky. I have on 2 coats.

*During the month of October, 100% of net profits of every Sugar Spun nail polish sold will be donated to the National Breast Cancer Foundation.

Peek-A-Blue – ($10)

Described as a pastel blue. This was also just as opaque as the pastel pink. Non-streaky. I have on 2 coats.

Mean Girl – ($10)

Described as a neon pink. This is a much thicker and stickier formula compared to the other polishes. It is a very bright highlighter neon pink. I don’t typically like neon nail polish but once I saw this color on my nails.. I was totally feeling it! High-gloss finish. I have on 2 coats.

*During the month of October, 100% of net profits of every Mean Girl nail polish sold will be donated to the National Breast Cancer Foundation.

Wine at Midnight – ($10)

Described as a classic dark red. This is such a stunning shade of red, it’s got a blue undertone. It’s like a vampy red. Opaque and high-gloss finish. I have on 2 coats.

Gold Digger – ($10)

Holy smokes!! This is the best gold glitter nail polish I’ve ever tried!! Contains tiny gold glitter. Adheres very well on the nails without a sponge. Incredibly pigmented, covers the entire nail with just 2 coats. No sponge application needed. This is a staple gold glitter you need in your life!

In addition to Heroine NYC’s vegan nail polishes, I also got to try their Soy Vegan Nail Polish Remover and Vegan Cuticle Oil.

Soy Nail Polish Remover – Heroine NYC ($11)

This is an acetone-free, soy-based, vegan, non-toxic nail polish remover. It’s also enriched with Vitamins A, C, and E and infused with Coconut Essential Oil to nourish and help keep nails and cuticles healthy.

It doesn’t dry out my nails or skin. Does an effective job of removing polish but when comparing it to traditional nail polish remover, it does take a little more rubbing to remove polish completely off. Despite the added seconds it takes to remove my nail polish, it is so much more gentle on my nails, so I think it’s definitely worth it to make the switch to a non-toxic and soy-based nail polish remover.

It also doesn’t have a chemically smell to it, which is what I couldn’t stand with conventional nail polish removers. It’s got a light vegetable oil smell to it.

You also only need a little bit of the soy-based nail polish remover in order to saturate a cotton pad and to remove polish off of all 10 fingernails, so I know I’ll be getting a lot of uses out of this one bottle. The Heroine NYC soy nail polish remover comes in a dark glass bottle, which I intend to reuse and repurpose once I’m done with it.

Cuticle Oil – Heroine NYC ($8)

This is a great cruelty-free and vegan cuticle oil to help keep my cuticles nice and moisturized! There’s no smell to it. The doe foot applicator makes application a breeze. Best of all, it doesn’t leave an oily residue behind!

Want to try any of these products from Heroine NYC? You can purchase directly on their website and remember that during the month of October, every pink Heroine NYC nail polish sold, 100% of net profits will be donated to the National Breast Cancer Foundation.

Disclaimer: This post was part of a sponsored opportunity. I received free product and/or payment in return for my honest review. I was not required to write a positive review nor was I compensated in any other way. All opinions expressed are always 100% my own.


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“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Vegan Beauty & Fashion Brands at Nordstrom
Heroine NYC Cruelty-Free + Vegan Nail Polish Review