So accurate 👌🏻😂✨ (via @vegan.meme)

So accurate 👌🏻😂✨ (via @vegan.meme)

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
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Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
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Misleading? — Yes.
Illegal? — No.
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The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
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Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
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But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
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But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
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❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
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 Together, we can end animal testing for cosmetics once and for all!
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Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
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(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
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(📸 via @vegan.meme)

What can I say..? I’m...

THIS. 🙌🏻
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“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
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Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
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Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
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NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
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Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
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I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

Giovanni Vegan Product List

This post may contain affiliate links.

giovanni-vegan-products

Giovanni is certified cruelty-free by both Leaping Bunny and PETA and I’m so happy to confirm that almost all of their products are vegan-friendly and do not contain any animal ingredients or by-products.

Giovanni is most notably known for their haircare products but they also have an extensive product line for both face and body care products. Giovanni carries cruelty-free and vegan face and body wash, lotions, scrubs, and even shaving cream.

I recently emailed the company to confirm if the statement found on their website’s FAQ about whether their products are vegan is up-to-date and received the following response:

Dear Vicky, 

Thank you for your interest in Giovanni® products.

The below statement is up to date and accurate.

All our products are vegan except our Magnetic shampoo, conditioner, power treatment, styling gel and styling wax which contains lactoferrin, and our Hot Chocolate Sugar Scrub which contains honey.

Basically, in addition to their hot chocolate sugar body scrub, everything from their Magnetic line is not vegan and should be avoided. You can easily tell their Magnetic haircare products from the rest of the products because the packaging and containers are red.

giovanni_not_vegan_products

From the date of this post, everything else from Giovanni is considered vegan-friendly! I am really looking forward to trying their Wellness System haircare products!

Have you tried any of Giovanni’s products before or do you have any recommendations?

What do you think?

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6 Comments
  • vikkiradbourne
    May 10, 2016

    Was there any reply from them, I just bought the same shampoo and am now doing some proper reasearch x

  • Kate
    January 17, 2016

    Hi Vicky — I bought a tube of Giovanni’s 2chic conditioner a couple weeks ago from the grocery store because I’ve used some of their products before and am familiar with the vegan statement on their website. I took a closer look at the conditioner when I got home (I never remember to bring my reading glasses to the grocery store) and it says, “100% vegetarian.” Hmmm. I emailed them to ask what is the difference between vegan and vegetarian according to them, and said I was familiar with their vegan statement. I haven’t heard back yet and will write to them again. When I do get an answer, I’ll let you know what they say. I just found your blog today and love it! Am following you on FB. 🙂 Kate

    • Vicky Ly
      January 17, 2016

      Hey Kate! So glad to hear you found my blog! =) Yah, I’ve noticed the same thing that Giovanni products are labelled as “100% vegetarian” although the ingredients look like they are also vegan.

      I tracked down my old email inquiry to them and I brought up the same issue but worded it differently than you did and they reassured me that everything of theirs was vegan except their magnetic line. But I’m actually interested in what they will say to your question about how they define the difference between vegan and vegetarian. Please let me know what they end up saying! =) and as always, feel free to send any other inquiries directly to me at vicky@ethicalelephant.com

      Thanks Kate for reading! =)

      • Matthew Colombo
        July 11, 2017

        Vicky,

        For the record, “vegan” is a trademarked term owned by a vegan society somewhere. Is it possible that some companies could spring for the term “vegetarian” over “vegan” in order to avoid paying a royalty?

        -Matt (cruelty free cosplay)

        • Vicky Ly
          July 11, 2017

          Hey Matt,

          I didn’t know you could trademark a term like “vegan”. I know that the Vegan Society first coined and made up the the term “vegan” but I don’t believe they own the rights to it.

          Is it possible that you mean Vegan Society has a “vegan trademark logo” with the sunflower coming out of the “V”? I know that you can trademark logos.

          If you have any sources that say Vegan Society has trademarked the term “vegan”, I’d love to look into it =)

    • Sherri
      July 24, 2017

      I also would like to know why they don’t say Vegan on their product vs. them saying vegetarian, as there is a difference. I would think companies would want to put Vegan down if their product truly is.

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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