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Does Fresh Test On Animals?

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Fresh offers a complete product range of natural skin care, perfumes and fragrances, makeup, cosmetics, hair care, candles and soaps. But is Fresh considered a cruelty-free brand or does Fresh test on animals?

Unfortunately, it turns out that Fresh does test on animals when required by law and cannot be considered a cruelty-free brand.

UPDATE (DEC 19, 2017): Since the original publication of this post on June 27, 2017, Fresh has changed and updated their animal testing statement on their website. In their previous statement, it stated: “We do not test our products on animals nor do we permit others to do so except when it is required by law.”

Fresh’ updated animal testing statement now says, “Fresh does not test our products on animals” and have removed the disclaimer “except when required by law.”

Is Fresh Selling in China?

I emailed Fresh after seeing this and they responded back:

“Our products are made in Europe and USA, and for imported cosmetics the Chinese health authorities require companies to make their products available to the authorities to be tested in state-certified laboratories for registration purposes only, as it is currently their only recognized method to demonstrate product safety. These tests are not carried out by us, but by the Chinese authorities.” 

This has confirmed that despite the recent update to their animal testing statement found on their website, they are still choosing to sell their products in Mainland China where it is required by law that all imported cosmetics be tested on animals. And although Fresh is not carrying out these tests themselves, but they are well aware their products have to be tested on animals by the Chinese authorities in order to sell in Mainland China.

It didn’t take me long to find Fresh’s China website complete with a store locator page which shows a number of retail stores in Mainland China carrying or selling Fresh products.

Fresh is NOT Cruelty-Free!

Sadly, this doesn’t look good for Fresh considering all imported cosmetics into Mainland China are required by law to be tested on animals and by Fresh choosing to sell in these stores, they must consent and agree to have their products/ingredients subject to animal tests.

With all that being said, Fresh is not cruelty-free.

Cruelty-Free Alternatives to Fresh:

Try these cruelty-free brands instead!

  • Andalou Naturals
  • Juice Beauty
  • Tata Harper
  • Live Clean
  • Deep Steep
  • Pai Skincare

6 Responses
  • Lindsay
    December 11, 2017

    They have chinese stores. Their website’s store locator found them for me.

  • Whit
    December 2, 2017

    Please look into this and do an update. This is now what the Fresh website states:


    A: Fresh does not test our products on animals.

    We are deeply committed to the elimination of animal testing. We are playing a leading role in developing alternative methods through our support of the “Fund for Alternatives to Animal Testing” in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe.

    We are one of only a few companies to have invested in creating our own internal department specifically dedicated to alternative methods applicable to the safety evaluation of raw materials and cosmetic products, in order to ensure both total control over raw materials and complete security of cosmetic products for consumers, which is our top priority.

    As a result, all Fresh products undergo very strict tolerance tests using non-animal methods during the development of each product to ensure quality and safety prior to market.

    • Vicky Ly
      December 19, 2017

      Hey Whit,
      Thanks for letting me know about their updated animal testing statement. I’ve just updated this post and sadly, despite Fresh’ recent update to their animal testing statement… they are still choosing to sell in Mainland China and they are making the claim that “we” don’t test on animals.. but the Chinese labs are doing the testing for us which is just a loophole. Their products are tested on animals and cannot be considered cruelty-free.

  • Lianne (my friend’s email but we both use.. :/)
    November 19, 2017

    Can u update this page again? Fresh changed their FAQ reply since then but i still want to know if they’re tryting to avoid and hiding that they still test or they no longer test and are actually cruelty free (sorry about my grammar! English is my 3rd language 🙂

  • Marissa
    October 31, 2017

    I also saw this on fresh’s FAQ does that mean they are cruelty free now? I hope so. What are your thoughts?

  • Istana
    August 16, 2017

    The FAQ has been changed. It only says “fresh does not test products on animals” then It goes on to say that they don’t test the raw material on animals either. Additionally, they are working on formulating new methods of testing products without testing on animals so more companies will become cruelty free!

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