Right?! ๐Ÿ˜’โœจ (via @hummusmem3s)

Right?! ๐Ÿ˜’โœจ (via @hummusmem3s)

Choosing cruelty-free DOES matter to the hundreds of thousands of animals that are routinely blinded, poisoned, and killed each year for cosmetic testing ๐Ÿ’‰๐Ÿ€๐Ÿ‡ Vote with your consumer dollars and help put an end to these inhumane, outdated, and unnecessary tests by choosing to only buy cruelty-free cosmetics and products ๐Ÿฐ๐ŸŒฟโœจ
Thank you to all the amazing and incredible cruelty-free companies for committing to never test their finished products, ingredients, or formulations on animals, anywhere in the world ๐Ÿ™๐Ÿป๐Ÿ’–โœจ Together, we CAN make a difference! โœŠ๐Ÿป
(๐Ÿ“ธ via @still___london)

Choosing cruelty-free DOES matter to...

What are some of your fave cruelty-free + vegan skincare brands? ๐Ÿฐ๐ŸŒฟโœจ with literally hundreds of vegan options to choose from, making the switch to a cruelty-free skincare routine has never been easier! ๐Ÿ’– (๐Ÿ“ธ via @livekindlyco)

What are some of your...

The best things in life are CRUELTY-FREE! ๐Ÿ’ž๐ŸŒฟโœจ (via @inthesoulshine)

The best things in life...

Weekend mood ๐Ÿ’žโœจ
. (๐Ÿ“ธ via @thecosmeticsfridge)

Weekend mood ๐Ÿ’žโœจ . ....

๐Ÿ†• VEGANCUTS FALL MAKEUP BOX IS HERE! ๐Ÿ‚๐Ÿ’›๐Ÿ“ฆ If you're just getting into cruelty-free + vegan makeup or you're like me, a vegan makeup addict, then you'll LOVE @vegancuts seasonal makeup boxes! ๐Ÿ’„ (Get $5 OFF with coupon code: ETHICALELEPHANT)
Here's a peek inside this season's box:
๐Ÿ’‹ Powder Contour Kit from @aestheticacosmetics
๐Ÿ’‹ Cherry Matte Setting Spray from @pacificabeauty
๐Ÿ’‹ Eyeshadow in the color Garden Rose from @rmsbeauty
๐Ÿ’‹ Makeup blending brush from @labeautesoi
๐Ÿ’‹ Eyeliner pencil in the shade: Bright Eyes from @100percentpure
The scoop: 5 full-size cruelty-free + vegan makeup products with a total value of $100. You can customize the box by picking your choice of eyeshadow and eyeliner pencil colors! โœจ This season's box supports Sofi and friends at the Wildcat Sanctuary in Sandstone, MN. ๐Ÿฆ๐ŸŒฟ
Have you tried any of these vegan goodies before? ๐Ÿงก Iโ€™m obsessed with the cherry setting spray, it smells sooo good!! ๐Ÿ’
#vegancuts #vegancutsmakeupbox #vegancutsbox #gifted #affiliate


๐Ÿ”ฅ BREAKING NEWS: Shiseido acquires Cruelty-Free Beauty Brand, Drunk Elephant for $845 Million! ๐Ÿ˜
Whatโ€™s the current situation with Drunk Elephantโ€™s cruelty-free status?๐Ÿ‘‡๐Ÿป
Shiseido is NOT a cruelty-free corporation, they DO test on animals when required by law and the brand, as well as, some of their subsidiary brands (like NARS) are sold in mainland China and are required by law to test on animals.
Shiseido does own two cruelty-free brands, bareMinerals and BUXOM.
So.. will Drunk Elephant remain Cruelty-Free?
YES! According to Drunk Elephant, they'll remain cruelty-free and Leaping Bunny certified!!! โœจ๐Ÿ™Œ๐ŸปโœจSwipe ๐Ÿ‘ˆ๐Ÿป to read their response when asked about their cruelty-free standing after the announcement.
TL;DR - Shiseido (a non-cruelty-free corporation) acquires Drunk Elephant but theyโ€™ll remain committed to being cruelty-free. Drunk Elephant is not sold in-stores in China and has no plans to.
#crueltyfree #crueltyfreenews #drunkelephant #shiseido

๐Ÿ”ฅ BREAKING NEWS: Shiseido acquires...

All good things are wild & CRUELTY-FREE! ๐ŸฐโœŒ๐Ÿป๐ŸŒฟ

All good things are wild...

How often do u do your nails?๐Ÿ’…๐Ÿป I like to do mine 2-3 times a week. โœจ I find it so therapeutic and I just love changing nail polish colours depending on my mood and the season! ๐Ÿƒ

These are some of my cruelty-free and vegan manicure essentials:
๐ŸŒฟ Soy nail polish remover (acetone-free) by @786cosmetics - love how gentle, yet effective this nail polish remover is!
๐ŸŒฟ Nail cuticle oil - โ€˜So Rich,  Love Potionโ€™ by @nclabeauty - love the smell of ALL their cuticle oils!! They have travel-size ones too now!
๐ŸŒฟ Non-Toxic Base Coat by @siennabyronbay, the best sticky base coat Iโ€™ve ever used!
๐ŸŒฟ Clear Top Coat by @lovemissfrankie, love this because itโ€™s got a nice, wide-tapered brush which makes application quick and easy!
๐ŸŒฟ Hydrating vegan hand cream by @cakebeauty which smells like French vanilla cupcakes!!
๐ŸŒฟ And the color (swipe ๐Ÿ‘ˆ๐Ÿป) I have on today is from @siennabyronbayโ€˜s latest collection, the color is called Serenity โœจ
#crueltyfree #crueltyfreenails #vegan #veganbeauty #vegannails #vegannailpolish #missfrankie #ncla #nclabeauty #siennabyronbay #786cosmetics #cakebeauty #gifted

How often do u do...

IKEA Canada launches a ๐Ÿ†• plant-based burger, Vำ’XT Burger! ๐Ÿ” It's currently only available at @ikeacanadaโ€™s new outdoor dining experience in Coquitlam, Canada. Find the white food truck, Foodbox, outside at this location to try their new vegan cheeseburger today! ๐ŸŒฑ

IKEA Canada launches a ๐Ÿ†•...

The Biggest Flaw With Leaping Bunny’s Cruelty-Free Certification

This post may contain affiliate links.


Like many cruelty-free consumers, I have relied on the Leaping Bunny program for finding products that are not tested on animals. However because of recent events, I am disappointed to have to question the legitimacy behind the Leaping Bunny program as they do not consider daphnia testing when verifying cruelty-free brands.

I want to first thank a dear reader of mine, Ado for bringing this to my attention and for Logical Harmony for publicizing this issue.

Leaping Bunny Doesn’t Consider Daphnia Testing

Leaping Bunny is internationally known as the gold standard for cruelty-free cosmetics and household products.

Logical Harmony recently confirmed that Method, as well as their parent company, Ecover who makes household cleaning products are partaking in daphnia testing but what concerns me is how both these brands are Leaping Bunny certified.

You can read more about what daphnia testing is and the current situation with Method and Ecover, here.

Ecover and Method Products No Longer Cruelty-Free

Meanwhile here is the correspondence received from Ecover (as well as Method), forwarded to me from an ethical elephant reader!

Thanks for reaching out. Ecover and our suppliers follow the strict animal testing standards set by Cruelty Free International, the largest coalition of international animal protection organizations, and its Leaping Bunny certification. Its Humane Standards for evaluating โ€œcruelty-freeโ€ and โ€œanimal-friendlyโ€ are based on the most consistent global definition of โ€œanimalโ€ available โ€“ the one used in European law defining animals in two categories: live non-human vertebrate animals and live cephalopods. As daphnia are do not fall into either of those categories, they are not defined as animals and using them or other invertebrates in testing is allowable within the Leaping Bunny certification.

Testing with daphnia is recognized by the international scientific community as the global standard for aquatic safety. We adhere to that standard to ensure our products are safe for the environment when they go down your drain and donโ€™t do things like create algal blooms that deplete water of oxygen and harm fish. To protect our waterways, itโ€™s critical weโ€™re able to effectively test our productsโ€™ aquatic impact. As the alternative to using daphnia to ensure aquatic safety is testing on fish, we believe weโ€™re using the best method available.

We will continue to adhere to the global standards set by Cruelty Free International, so if you have further thoughts on their definition of animals or the Leaping Bunny criteria, please feel free to contact them directly at info@CrueltyFreeInternational.org.

The biggest flaw in Leaping Bunny’s certification process is how they don’t consider daphnia testing to be in the same category as testing on animals. It saddens me that both Ecover and Method are using this type of testing method but I’m equally disappointed to hear that Leaping Bunny’s certification doesn’t consider daphnia testing.

What are your thoughts about this whole ordeal?

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  • HikingMike
    May 27, 2017

    That definition of animal is ridiculous. It excludes most of the Animal kingdom.

  • Olga
    October 5, 2016

    Dear Vicky,

    I would also like to add that not only Ecover partake in daphia testing, but also their products are sold in Russia at “Organic Shop” chainstore, which unfortunately means that they are definitely not cruelty-free, because animal testing of household detergents is mandatory by Russian law. When I tried to reach out to Leaping Bunny by email for an explanation, my email was simply ignored! No answer whatsoever!

    • Vicky Ly
      October 7, 2016

      Hi Olga!
      That’s unfortunate that Russian laws require household detergents to be tested on animals!! =( and I’m sad to hear that Leaping Bunny never got back to you to clarify this matter.

      Have you tried sending your inquiry to Cruelty-Free International? (https://www.crueltyfreeinternational.org/) They’re essentially the same as Leaping Bunny but they handle applications from companies that have headquarters outside of the US and Canada! Maybe they can provide an explanation (or just simply respond back to you!) better than Leaping Bunny can.

      I’ll be sending them an email after I do a bit more research about this! Thanks for bringing this to me attention, Olga! =)

    • Johanna
      December 3, 2017

      I couldn’t find info about that. It seems that nowadays only China still requires animal testing?

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

Popular Vegan Beauty Blogger Wrote a Book! โ€˜The Compassionate Chickโ€™s Guide to DIY Beautyโ€™
The Biggest Flaw With Leaping Bunny’s Cruelty-Free Certification