Now that wet n wild is no longer cruelty-free, we recommend @jordanacosmetics as an affordable cruelty-free drugstore makeup option!πŸ’„πŸ° They also recently updated their site and started labelling which of their products are vegan and don't contain any animal-derived ingredients or by-products!! ✨ You can find a list of Jordana's vegan products down below to help you shop cruelty-free α΄€Ι΄α΄… vegan on the go! ✌🏻
Jordana Cosmetics 𝓋𝑒𝑔𝒢𝓃 Product List (2019)
β™₯ Black Pearl Metallic Matte Liquid Lip Color
β™₯ Brow Powder Duo
β™₯ Cat Eye Liner
β™₯ Color Tint Blush
β™₯ Color Xtend Eyeliner
β™₯ Cosmic Glow Holographic Lip Gloss
β™₯ Creamy Liquid Foundation
β™₯ Creamy Liquid Foundation With Pump
β™₯ Eye Primer / Base
β™₯ Fabubrow Eyebrow Pencil
β™₯ Fabubrow Shape & Set Gel
β™₯ Fabuliner Bold Felt-Tip Liquid Eyeliner
β™₯ Fabuliner Liquid Eyeliner
β™₯ Fineliner Felt-Tip Liquid Liner
β™₯ Forever Flawless Pressed Powder
β™₯ Glow N’ Go Creamy Strobing Stick
β™₯ Instant Glow Liquid Highlighter
β™₯ Powder Bronzer
β™₯ Prime No-Pores Pore Refining Face Primer
β™₯ Quickbrow Micro Eyebrow Pencil
β™₯ Sculpt N’ Go Creamy Contour Stick
β™₯ Sweet Cream Matte Liquid Lip Color
β™₯ Take Cover Full Coverage Concealer
β™₯ Triple Play All Over Color
πŸ“Έ via @jordanacosmetics

Now that wet n wild...

What The F... @wetnwildbeauty?! πŸ˜’ This is why cruelty-free consumers have trust issues!
Incredibly sadden by the news and confirmation that @wetnwildbeauty products are indeed sold in mainland China where animal testing for cosmetics is required by law πŸ’” I have removed Wet N Wild from our cruelty-free directory lists, but please check out @logicalharmony and @crueltyfreekitty's posts for details about the recent news. A summary simply isn’t enough to explain everything that’s been brought to light and how Wet N Wild was caught lying about selling in China πŸ˜‘


What The F... @wetnwildbeauty?! πŸ˜’...

BARBIE PINK πŸ’— always cruelty-free + vegan πŸ’…πŸ»@nclabeauty #VeganManiMonday #nclaxbarbie

BARBIE PINK πŸ’— always cruelty-free...

Happens more often than I’d like to admit 🀭.... // πŸ“Έ via @hummusmem3s

Happens more often than I’d...

Going home to be ugly in peace is one of my fave things to do πŸ™ŒπŸ» #friyay #longweekendplans // πŸ“Έ via @theobonaparte

Going home to be ugly...

Be gentle with yourself on your journey to living and choosing cruelty-free. Know that you'll probably make mistakes along the way and that's OK. Give yourself permission to learn and grow, and to strive for progress, not perfection. It's not a race or competition to see who can be the best cruelty-free consumer, go at your own pace and always remember what you're doing IS making a difference to animals and the planet! πŸ°πŸŒπŸ’•// πŸ“Έ via @fequalshq

Be gentle with yourself on...

How do turtles communicate with each other? 🐒
Shell phones. 🀭 Couldn’t resist a turtley lame mom joke lol. I also couldn’t resist this stunning and adorable sea turtles smoothie bowl 🐒 made by @naturally.jo! πŸ˜πŸ‘πŸ»βœ¨

How do turtles communicate with...

Because vegans frequently find themselves on desert islands... πŸŒ΄πŸ™„

Because vegans frequently find themselves...

The best feeling is changing out of your public sweatpants and into your house sweatpants. My kinda weekend plans πŸ™ŒπŸ»βœ¨ // πŸ“Έ via @mate_the_label

The best feeling is changing...

Every time. πŸ˜‚ #relatable
// πŸ“Έ via @sassyspudshop

Every time. πŸ˜‚ #relatable //...

The Biggest Flaw With Leaping Bunny’s Cruelty-Free Certification

This post may contain affiliate links.


Like many cruelty-free consumers, I have relied on the Leaping Bunny program for finding products that are not tested on animals. However because of recent events, I am disappointed to have to question the legitimacy behind the Leaping Bunny program as they do not consider daphnia testing when verifying cruelty-free brands.

I want to first thank a dear reader of mine, Ado for bringing this to my attention and for Logical Harmony for publicizing this issue.

Leaping Bunny Doesn’t Consider Daphnia Testing

Leaping Bunny is internationally known as the gold standard for cruelty-free cosmetics and household products.

Logical Harmony recently confirmed that Method, as well as their parent company, Ecover who makes household cleaning products are partaking in daphnia testing but what concerns me is how both these brands are Leaping Bunny certified.

You can read more about what daphnia testing is and the current situation with Method and Ecover, here.

Ecover and Method Products No Longer Cruelty-Free

Meanwhile here is the correspondence received from Ecover (as well as Method), forwarded to me from an ethical elephant reader!

Thanks for reaching out. Ecover and our suppliers follow the strict animal testing standards set by Cruelty Free International, the largest coalition of international animal protection organizations, and its Leaping Bunny certification. Its Humane Standards for evaluating β€œcruelty-free” and β€œanimal-friendly” are based on the most consistent global definition of β€œanimal” available – the one used in European law defining animals in two categories: live non-human vertebrate animals and live cephalopods. As daphnia are do not fall into either of those categories, they are not defined as animals and using them or other invertebrates in testing is allowable within the Leaping Bunny certification.

Testing with daphnia is recognized by the international scientific community as the global standard for aquatic safety. We adhere to that standard to ensure our products are safe for the environment when they go down your drain and don’t do things like create algal blooms that deplete water of oxygen and harm fish. To protect our waterways, it’s critical we’re able to effectively test our products’ aquatic impact. As the alternative to using daphnia to ensure aquatic safety is testing on fish, we believe we’re using the best method available.

We will continue to adhere to the global standards set by Cruelty Free International, so if you have further thoughts on their definition of animals or the Leaping Bunny criteria, please feel free to contact them directly at info@CrueltyFreeInternational.org.

The biggest flaw in Leaping Bunny’s certification process is how they don’t consider daphnia testing to be in the same category as testing on animals. It saddens me that both Ecover and Method are using this type of testing method but I’m equally disappointed to hear that Leaping Bunny’s certification doesn’t consider daphnia testing.

What are your thoughts about this whole ordeal?

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  • HikingMike
    May 27, 2017

    That definition of animal is ridiculous. It excludes most of the Animal kingdom.

  • Olga
    October 5, 2016

    Dear Vicky,

    I would also like to add that not only Ecover partake in daphia testing, but also their products are sold in Russia at “Organic Shop” chainstore, which unfortunately means that they are definitely not cruelty-free, because animal testing of household detergents is mandatory by Russian law. When I tried to reach out to Leaping Bunny by email for an explanation, my email was simply ignored! No answer whatsoever!

    • Vicky Ly
      October 7, 2016

      Hi Olga!
      That’s unfortunate that Russian laws require household detergents to be tested on animals!! =( and I’m sad to hear that Leaping Bunny never got back to you to clarify this matter.

      Have you tried sending your inquiry to Cruelty-Free International? (https://www.crueltyfreeinternational.org/) They’re essentially the same as Leaping Bunny but they handle applications from companies that have headquarters outside of the US and Canada! Maybe they can provide an explanation (or just simply respond back to you!) better than Leaping Bunny can.

      I’ll be sending them an email after I do a bit more research about this! Thanks for bringing this to me attention, Olga! =)

    • Johanna
      December 3, 2017

      I couldn’t find info about that. It seems that nowadays only China still requires animal testing?

β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Popular Vegan Beauty Blogger Wrote a Book! β€˜The Compassionate Chick’s Guide to DIY Beauty’
The Biggest Flaw With Leaping Bunny’s Cruelty-Free Certification