So accurate 👌🏻😂✨ (via

So accurate 👌🏻😂✨ (via

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

The Biggest Flaw With Leaping Bunny’s Cruelty-Free Certification

This post may contain affiliate links.


Like many cruelty-free consumers, I have relied on the Leaping Bunny program for finding products that are not tested on animals. However because of recent events, I am disappointed to have to question the legitimacy behind the Leaping Bunny program as they do not consider daphnia testing when verifying cruelty-free brands.

I want to first thank a dear reader of mine, Ado for bringing this to my attention and for Logical Harmony for publicizing this issue.

Leaping Bunny Doesn’t Consider Daphnia Testing

Leaping Bunny is internationally known as the gold standard for cruelty-free cosmetics and household products.

Logical Harmony recently confirmed that Method, as well as their parent company, Ecover who makes household cleaning products are partaking in daphnia testing but what concerns me is how both these brands are Leaping Bunny certified.

You can read more about what daphnia testing is and the current situation with Method and Ecover, here.

Ecover and Method Products No Longer Cruelty-Free

Meanwhile here is the correspondence received from Ecover (as well as Method), forwarded to me from an ethical elephant reader!

Thanks for reaching out. Ecover and our suppliers follow the strict animal testing standards set by Cruelty Free International, the largest coalition of international animal protection organizations, and its Leaping Bunny certification. Its Humane Standards for evaluating “cruelty-free” and “animal-friendly” are based on the most consistent global definition of “animal” available – the one used in European law defining animals in two categories: live non-human vertebrate animals and live cephalopods. As daphnia are do not fall into either of those categories, they are not defined as animals and using them or other invertebrates in testing is allowable within the Leaping Bunny certification.

Testing with daphnia is recognized by the international scientific community as the global standard for aquatic safety. We adhere to that standard to ensure our products are safe for the environment when they go down your drain and don’t do things like create algal blooms that deplete water of oxygen and harm fish. To protect our waterways, it’s critical we’re able to effectively test our products’ aquatic impact. As the alternative to using daphnia to ensure aquatic safety is testing on fish, we believe we’re using the best method available.

We will continue to adhere to the global standards set by Cruelty Free International, so if you have further thoughts on their definition of animals or the Leaping Bunny criteria, please feel free to contact them directly at

The biggest flaw in Leaping Bunny’s certification process is how they don’t consider daphnia testing to be in the same category as testing on animals. It saddens me that both Ecover and Method are using this type of testing method but I’m equally disappointed to hear that Leaping Bunny’s certification doesn’t consider daphnia testing.

What are your thoughts about this whole ordeal?

What do you think?

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  • HikingMike
    May 27, 2017

    That definition of animal is ridiculous. It excludes most of the Animal kingdom.

  • Olga
    October 5, 2016

    Dear Vicky,

    I would also like to add that not only Ecover partake in daphia testing, but also their products are sold in Russia at “Organic Shop” chainstore, which unfortunately means that they are definitely not cruelty-free, because animal testing of household detergents is mandatory by Russian law. When I tried to reach out to Leaping Bunny by email for an explanation, my email was simply ignored! No answer whatsoever!

    • Vicky Ly
      October 7, 2016

      Hi Olga!
      That’s unfortunate that Russian laws require household detergents to be tested on animals!! =( and I’m sad to hear that Leaping Bunny never got back to you to clarify this matter.

      Have you tried sending your inquiry to Cruelty-Free International? ( They’re essentially the same as Leaping Bunny but they handle applications from companies that have headquarters outside of the US and Canada! Maybe they can provide an explanation (or just simply respond back to you!) better than Leaping Bunny can.

      I’ll be sending them an email after I do a bit more research about this! Thanks for bringing this to me attention, Olga! =)

    • Johanna
      December 3, 2017

      I couldn’t find info about that. It seems that nowadays only China still requires animal testing?

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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