@kesterblack, Australia's leading ethical beauty brand recently launched its ๐Ÿ†• range of vegan liquid lipsticks! ๐Ÿ’„ They currently have limited edition gift sets that include one of their environmentally-conscious lipsticks paired with a matching nail polish color! ๐Ÿ’…๐Ÿป Both beautifully packaged in a recycled gift box ready to be gifted to the beauty lover in your life this holiday season! ๐Ÿ’
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Kester Black's eco-friendly, cruelty-free + vegan liquid lipsticks are available in 6 matte shades. This is 'Never Nude' - a rose nude lipstick described as "Equal parts sweet and โ€˜Seen 1:04amโ€™, Never Nude is the lipstick equivalent of โ€˜I woke up like thisโ€™. Flawless."
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All Kester Black products are cruelty-free, vegan and carbon neutral. ๐ŸŒฟโœจ
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#gifted #kesterblack #vegannailpolish #veganlipstick

@kesterblack, Australia's leading ethical beauty...

Hope youโ€™re all staying warm and cozy this Sunday! ๐Ÿฅฆโœจ (๐Ÿ“ธ via @moomooi)

Hope youโ€™re all staying warm...

Sounds about right ๐Ÿ˜ฌ๐ŸŒฟโœจ
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(via @veganizedworld)

Sounds about right ๐Ÿ˜ฌ๐ŸŒฟโœจ ....

Cruelty-free & Nailโ€™n it! ๐Ÿ’…๐Ÿป๐Ÿ‡โœจ (๐Ÿ“ธ via @nagelfuchs)

Cruelty-free & Nailโ€™n it! ๐Ÿ’…๐Ÿป๐Ÿ‡โœจ...

Tired of hearing about how animal testing for cosmetics is STILL happening as we go into 2020? ๐Ÿ‡ choose cruelty-free and let your consumer dollars be a voice for the millions of innocent animals that are routinely blinded, poisoned, and killed each year for cosmetic testing! ๐Ÿ’— and be sure to tell brands that are still paying to have their products/ingredients tested on animals know that you wonโ€™t buy from them until they stop and go cruelty-free!! โœจ(๐Ÿ“ธ via @rabbit.ins.gram)

Tired of hearing about how...

All day every day ๐ŸŒฟโœจ๐Ÿ’— (via @immy.keys)

All day every day ๐ŸŒฟโœจ๐Ÿ’—...

Shop Cruelty-free this Black Friday and every other day of the year! ๐Ÿฐ Want to know some of the best CF Black Friday Sales?๐Ÿ’ฐ I got a list up on the blog, link in bio โคด๏ธ
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๐Ÿ’„ Cruelty-Free Makeup
โœฆ Milani Cosmetics (30% OFF)
โœฆ Kat Von D Beauty (20% OFF)
โœฆ Milk Makeup (25% OFF)
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๐Ÿงฅ Cruelty-Free Clothing
โœฆ Groceries Apparel (30% OFF)
โœฆ Threads 4 Thought (35% OFF)
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๐Ÿ‘œ Cruelty-Free Handbags & Accessories
โœฆ Matt & Nat (up to 50% OFF select items)
โœฆ Urban Expressions (50% OFF)
โœฆ Hurtig Lane Watches (25% OFF)
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. . . and lots more! Check out the entire list + codes, link in bio ๐ŸŒฟ

Shop Cruelty-free this Black Friday...

This is hands down my favorite nail polish collection by @siennabyronbay! ๐ŸŒธ I've been wearing these pastel colors in rotation for the past month and I still can't get enough of them! ๐Ÿ˜ SWIPE ๐Ÿ‘‰๐Ÿป To see each color on my nails ๐Ÿ’…๐Ÿป
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๐ŸŒฟ ๐˜ธ๐˜ฉ๐˜ช๐˜ด๐˜ฑ๐˜ฆ๐˜ณ - light lilac pastel crรจme
๐ŸŒฟ ๐˜ณ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜ช๐˜ฆ - bridal rose pink crรจme
๐ŸŒฟ ๐˜ฎ๐˜ฆ๐˜ญ๐˜ฐ๐˜ฅ๐˜บ - rosewater crรจme
๐ŸŒฟ ๐˜ธ๐˜ช๐˜ด๐˜ฉ - light marble grey crรจme
๐ŸŒฟ ๐˜ด๐˜ฆ๐˜ณ๐˜ฆ๐˜ฏ๐˜ช๐˜ต๐˜บ - light champagne pink crรจme
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All of Sienna Byron Bay nail polish is cruelty-free, 9-free, non-toxic, breathable, water-permeable + Wudu-friendly, and gender-inclusive! ๐Ÿ™Œ๐Ÿป ๐Ÿ’ž
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#siennabyronbay #siennabyronbaynailpolish #gifted

This is hands down my...

So thankful ๐Ÿ™๐Ÿปโœจ๐Ÿฅ”

So thankful ๐Ÿ™๐Ÿปโœจ๐Ÿฅ”

I'm in LOVE with @ellovi vegan lip butters! ๐Ÿ’• They apply so smoothly (like butter!) and leaves my lips feeling super soft and moisturized! ๐Ÿ‘„ They also all smell delectable! โœจ Mint reminds me of the Holidays + peppermint! ๐ŸŽ„  Vanilla smells like vanilla white chocolate! ๐Ÿจ and my favorite is tinted rose which has a nice, subtle, and natural tint of pink to it ๐Ÿ‘Œ๐Ÿป And best of all, Ellovi's cruelty-free and vegan lip butters only contain SIX clean + wholesome ingredients! ๐ŸŒฟโœจ
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P.S. @ellovi is running a B1G1 Black Friday Sale! ๐Ÿ’ฐ  Everything is Buy-1 Get-1. No code needed - Free Shipping on All US Orders Over $15 ๐ŸŒธ
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#ellovi #elloviskin #gifted

I'm in LOVE with @ellovi...

Is ELF a vegan brand? (UPDATED 2019)

This post may contain affiliate links.

ELF cosmetics is known for their affordable but high-quality makeup products. I’m always recommending ELF as a cruelty-free drugstore brand but lately I’ve been hearing some compassionate shoppers question ELF’s cruelty-free status and asking whether ELF products are actually vegan?

Which is totally understandable as ELF has evolved and expanded their products in the last couple years so I thought I’d clarify everything up in this post!

4 Things to Know About ELF

In an effort to keep things as simple and straight forward as possible, here are the basic facts that you need to know about ELF’s cruelty-free and vegan status.

 

A post shared by e.l.f. Cosmetics (@elfcosmetics) on

1. All ELF brushes are synthetic and vegan!

In 2016, ELF announced they were planning to discontinue their makeup brushes that were made out of horse hair and switching to animal-free makeup brushes instead.

“it is possible that some old brushes remain in the market. We believe these to be extremely limited in number. We are very proud that all of our high quality brushes are now made with 100% synthetic, cruelty-free fibers and are vegan-friendly. (ELF Cosmetics)

 

 

A post shared by e.l.f. Cosmetics (@elfcosmetics) on

2. ELF is NOT sold in-stores in Mainland China!

There has been some confusion about ELF making and selling their products in China and whether those products are required by law to be tested on animals.

China’s animal testing laws for cosmetics can be confusing. But here’s the breakdown:

All imported cosmetics that are sold in-stores in mainland China are required by law to be tested on animals. This only applies to cosmetics that are sold in a physical store in mainland China. Cosmetics that are sold to Chinese customers online and then shipped to them directly are not required by law to be tested on animals.

So in the case of ELF Cosmetics, their products are only sold online and not actually in-stores in China, therefore they are not required to test on animals.

e.l.f. is committed to being 100% cruelty-free and vegan. e.l.f. is only sold online, and not in stores, within China. All products that we sellย within China are not tested on animals (and do not require animal testing under Chinese regulations).

But aren’t ELF products made in China? ELF can make their products in China but just as long as they are not selling in-stores in mainland China, they can remain to be cruelty-free!

When it comes to China’s animal testing laws, the big difference between making or selling cosmetics in China will determine whether they require animal testing.

 

 

A post shared by e.l.f. Cosmetics (@elfcosmetics) on

3. All ELF Makeup is Vegan!

It is indeed true that all of ELF makeup products are considered to be vegan and do not contain any animal-derived ingredients!

“You can find all e.l.f. ingredients indicated on the packaging of our products as well as on our website. All ingredients used in e.l.f. cosmetics are vegan friendly, safe and meet F.D.A requirements. Ingredients are listed on our website as well as on the packaging of our products.” (ELF Cosmetics)

 

 

A post shared by e.l.f. Cosmetics (@elfcosmetics) on

4. But Is ELF Skincare Vegan?

*Update (2019): ELF Cosmetics has now confirmed that all of their products, including makeup and skincare, do not contain any animal ingredients and are considered vegan!

ELF Vegan Status (2019)

This is where it gets complicated. In 2016, ELF launched their new skincare collection but there was no official word on whether the entire skincare collection was considered vegan-friendly. When I reached out to ELF and specifically asked about their skincare products, I received a cookie-cutter email response saying again, like the above response, “All ingredients used in e.l.f. cosmetics are vegan friendly.”

This is confusing because I don’t know if they’re using the word “cosmetics” as part of their brand name, which implies all of their products are vegan, or if they’re trying to say only their cosmetics are vegan friendly?

So is it,

All ingredients used in “e.l.f. cosmetics” are vegan friendly.

or

All ingredients used in e.l.f. “cosmetics” are vegan friendly.

I’ve tried to ask for clarifications but was told, “Our products do not contain gluten or beeswax.” For the time being, it is unknown if all of ELF skincare products are vegan but you can rest assured ELF makeup are vegan.


TL;DR

  • All ELF brushes are now synthetic and vegan!
  • ELF products are NOT sold in-stores in Mainland China and do not require animal testing
  • All of ELF makeup products are considered vegan!
  • All of ELF skincare products are now considered vegan!

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17 Comments
  • Kat
    February 21, 2019

    I have recently seen new, white brushes by elf that I couldnโ€™t tell if they were vegan or not. Unlike their other brushes, labelled โ€œveganโ€ or โ€œsynthetic,โ€ these are described as being made from โ€œcruelty-free hair.โ€

  • Sim
    January 13, 2019

    I recognize this is an old post, but I recently acquired a lipstick by e.l.f., to which the ingredient “beeswax” was listed on the makeup FYI. The lipstick did have the leaping bunny label.

    • Vicky Ly
      January 14, 2019

      Hi Sim,
      Would you be able to tell me which ELF lipstick you’re referring to? and what shade it was? I’ll have to look into this.
      And perhaps did it say “synthetic beeswax”? I know some of ELF’s lipsticks do contain synthetic beeswax which is considered vegan. But I’d be happy to look into this some more and update this post if some of ELF products use beeswax now.

      Also, please note that Leaping Bunny only implies the product and company does not test on animals. They do not look into whether products are vegan (do not contain any animal-derived ingredients) in order to become certified Leaping Bunny.

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

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