So accurate 👌🏻😂✨ (via

So accurate 👌🏻😂✨ (via

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

7 Vegan and Eco-Friendly Makeup Brushes

This post may contain affiliate links.

Making the switch to using eco-friendly and vegan makeup? Have you ever given your makeup brushes a thought?

Biodegradable bamboo toothbrushes are sort of having their moment right now in the green and eco-community and our beauty tools and makeup brushes are often overlooked when transitioning to a natural beauty routine.

We ought to consider the impact our makeup brushes have on the planet and animals. And asking whether there are better and kinder alternatives available. So, are you ready to brush up on how to make the switch to eco-friendly vegan brushes?

Natural Makeup Brushes Are Hurting Animals

Natural makeup brushes are made with animal hair. The type of animals used vary but it’s typical to find natural makeup brushes derived from goat, pony, boar, squirrel, badger, and horse hair.

Almost all makeup brands selling natural makeup brushes claim to be “cruelty-free” in which the process of obtaining the animal hair doesn’t hurt or harm the animals. The problem is, there are absolutely no animal welfare laws or regulations protecting and monitoring how the animals should be treated or housed. So that means, we have to trust the very same people who are trying to sell us their products, and basically take their word for it and believe them when they claim animals weren’t harmed to make their ‘superior’ products.

But if you really think about it, there’s no way to humanely capture and cage animals so that we can give them a haircut and “take what we only need”. Animals do not willingly give their hair to us, we literally take it from them and then resell it as a “cruelty-free” product.

What can we do instead? Opt for makeup brushes that are made with synthetic bristles instead. Try to filter out the term “cruelty-free” makeup brushes, it means very little when it comes to makeup brushes. Look for the “vegan” label instead, this means the bristles are made from non-animal materials.

Tips on Keeping Your Makeup Brushes as Environmentally-Friendly as Possible

Make Your Makeup Brushes Last – prolong the life of your makeup brushes by regularly and gently washing them to avoid product and bacteria build up and make sure to not fully submerge your brushes under water while cleaning them and dry them flat or hang them upside down to dry.

Only Buy What You Need – avoid buying another 12+ brush set, because do you really need another spoolie brush? and unless you’re a professional makeup artist, you probably won’t end up using 5 out of 12 of the brushes.

Repurpose and Recycle Old Makeup Brushes – yes, makeup brushes do expire. You’ll know when it’s time to throw away and replace your makeup brushes when the bristles are falling out, it’s misshapen and no longer holds its shape, or it doesn’t apply makeup like it used to.

Opt for Brushes With Sustainable & Recycled Materials – this is the category we’re going to focus on in this post. Whether you’re starting from scratch or need to replace a brush, we encourage you to choose makeup brushes with sustainability and longevity in mind. Quality synthetic brushes that were made to last and that are mindful to the planet.

The Best Eco-Friendly Vegan Makeup Brushes

I personally love Eco Tools’ makeup brushes because they’re super affordable and you can find them at most drugstores, and I also love how my 100% Pure vegan makeup brushes look with the white soft synthetic bristles and the pastel pink handles!

I also have several Bdellium Tools vegan makeup brushes which are made with sustainable bamboo handles and soft vegan synthetic bristles however Bdellium Tools does sell other makeup brushes made with natural bristles derived from animal hair. So, I only feel comfortable recommending and listing brands that only offer vegan brushes in this post.

Below you will find a list of animal-free, vegan, and eco-friendly makeup brushes to help you achieve any look you want!

Eco Tools Vegan Makeup Brushes

Eco Tools

Eco Tools affordable vegan makeup brushes and brush sets are made with the finest quality sustainable materials, including recycled aluminum & plastic with renewable bamboo and supersoft synthetic bristles. Their packaging is made of 100% Tree-Free paper. HOW? With 20% cotton and 80% bamboo fibers! Shop Eco Tools on Amazon, Ulta, and most drugstores.

100% Pure Vegan Makeup Brushes
100% Pure Vegan Makeup Brushes

100% Pure

100% Pure’s eco-luxe, sustainable, vegan makeup brushes are made exclusively from eco recycled PBT plastic bottles. Their professional makeup brush collection includes an assortment of face and eye brushes, all made from synthetic materials. Shop 100% Pure collection of vegan makeup brushes and Amazon.

Antonym Vegan Makeup Brushes
Antonym Vegan Makeup Brushes


All Antonym professional certified vegan makeup brushes are made with sustainable bamboo handles that are eco-friendly and luxurious and the black ferrule is made of black aluminum giving their brushes strength and durability. The brushes have laser-cut synthetic bristles, which ensure exceptional softness and precision. Shop for Antonym Vegan Brushes on Amazon, Petit Vour, Nordstrom.

INIKA Vegan Makeup Brushes
INIKA Vegan Makeup Brushes


INIKA vegan makeup brushes are made from the softest synthetic fibers and the wood handles are sourced through sustainable forestry, making their brushes a 100% Vegan and completely ethical product. INIKA’s professional vegan brush roll set, which contains 8 of their brushes in a recyclable black canvas roll, is a must-have if you’re just starting out! Shop for INIKA Vegan Brushes on Amazon,, Adore Beauty.

Everday Minerals Vegan Makeup Brushes
Everday Minerals Vegan Makeup Brushes

Everyday Minerals

Everday Minerals vegan makeup face brushes are super soft and luxuriously dense, perfect for base and mineral application. Each brush handle is made from 100% renewable bamboo and soft synthetic fibers. Shop Everyday Minerals Vegan Brushes on Amazon and iHerb.

Elate Cosmetics Vegan Makeup Brushes
Elate Cosmetics Vegan Makeup Brushes

Elate Cosmetics

Elate vegan makeup brushes are made with Taklon, a high-quality synthetic alternative to animal hair and the ferrule is made of high-grade aluminum and bound to the sustainable bamboo handle with an eco-resin based glue. Shop Elate Vegan Brushes online.

The Body Shop Vegan Makeup Brushes
The Body Shop Vegan Makeup Brushes

The Body Shop

The Body Shop offers a great collection of affordable vegan makeup brushes ranging from face, eye and lip brushes, brush cleaners and brush sets. The Body Shop came out with their line of eco-friendly vegan makeup brushes made with synthetic bristles and sustainably sourced FSC wooden handles. Shop The Body Shop’s Vegan Brushes on

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1 Comment
  • Talitha kelliher
    November 2, 2019

    Love website

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

The Best Vegan Shoes, Bags, and Clothes You Can Buy On Amazon
7 Vegan and Eco-Friendly Makeup Brushes