So accurate 👌🏻😂✨ (via

So accurate 👌🏻😂✨ (via

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

Review: Eco-Dent’s Vegan Dental Floss

This post may contain affiliate links.


I have been on the hunt trying to find a vegan dental floss since finding out most floss, including Tom’s of Maine and Desert Essence, both have floss that are coated with beeswax. Flossing is always recommended by reputable dental practices like this Dentist in Worcester, so I’m determined to find one I can use guilt-free.

I found a brand called Eco-Dent and as I was researching about the brand and floss, I read that their floss may contain enzymes derived from dairy sources. I was confused because it said “100% vegan” on their packaging and their ingredients didn’t list any possible animal derived ingredients.


After emailing the company, it has been confirmed (and double checked) that both of their dental floss (mint and cinnamon) are 100% vegan. Below you can find 3 email responses after inquiring whether it was true if their floss contained enzymes that are grown on a dairy substrate:

No , that is actually not true. The formulation was changed a number of years ago after our company took over the brand from the former owners. It has not had “enzymes” for at least 4 or 5 years.

Actually I should clarify that it does have VEGETAL source enzymes in it today (pineapple source). I should not have made a “blanket” statements about enzymes in general….

I was correct the first time–I just double checked–no enzymes in the formulation any longer. It is a blend of essential oils with a vegan wax base….it has been a while since I last looked at the ingredient list.


I purchased the Eco-Dent Gentlefloss in Mint ($5.49 for 100 yds).

Let’s start with the packaging because that’s the real game-changer here. It’s “packaged in a cardboard carton rather than a plastic case to cut down on ecological damage done by plastic and the disposal of plastic.” However the floss itself is in a small plastic bag, I’m assuming this is for hygienic/sanitary purposes.


The packaging itself is quite sturdy but will not hold up in a traveller’s cosmetic bag; mine got crushed almost immediately but it still works fine and the blade is accessible, so I ain’t complaining!

Upon opening the package, I smelt a slight aroma of mint and fennel (very slight otherwise I considered it odourless). It glided on well and was able to get in between my teeth with ease. It didn’t leave a minty (or fennel) taste behind and the floss itself never broke or shred.

Overall, I was impressed as much as I could be with a piece of string that goes in between my teeth. For me, flossing is a crucial part of my dental health routine; dental health is important to me so I always make sure I pay towards my dental insurance every month. I’m not looking forward to when these costs increase in retirement. If you are comparing dental insurance for seniors, it’s recommended to check their annual limits; they usually range from $1000 to up to $5000, depending on your monthly rate. Something else I will have to consider!

Mixed Feelings

When it came to this floss, my boyfriend on the other hand, didn’t like the floss. He said it was too thick and he had a hard time getting it through his teeth. In his exact words, “it felt like piano strings”.

After reading other reviews, I’ve come to realize that people have different preferences for dental floss according to their unique teeth structure (well, duh!). With that being said, it would’ve been nice if Eco-Dent offered a variety of different widths of dental floss so everyone with varying ‘tooth gaps’ can support their unique environmentally-friendly packaging.

Final Thoughts

I really liked Eco-Dent’s Gentlefloss and I’m looking forward to trying their cinnamon flavour. It worked perfectly for me but I understand how it wouldn’t for others considering that they only have two options of floss to choose from. I would definitely recommend trying it out because if you do end up liking it, you’re going to be saving a lot of plastic from ending up in landfills and as of right now, I only know of two brands that have vegan floss.


Simmondsia chinensis (jojoba) seed oil, Euphorbia cerifera (candelilla) wax, Oryza sativa (rice) bran wax, Menthol, Mentha piperita (peppermint) oil, Anethole, Citrus aurantium dulcis (orange) oil, Citrus medica limonum (lemon) peel oil, Foeniculum vulgare (fennel) oil, Illicium verum (anise) oil, Pelargonium graveolens flower oil, Citrus aurantium bergamia (bergamot) fruit oil, Lavandula angustifolia (lavender) oil, Rosmarinus officinalis (rosemary) leaf oil, Ocimum basilicum (basil) oil, Rose flower oil.

Have you tried Eco-Dent’s vegan floss yet? Let me know in the comments what you would rate their dental floss!

What do you think?

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  • Jessie
    July 27, 2018

    Where do you buy the Eco-dent floss? I’m in Seattle, you know anywhere I can get it?
    Tks, love!

    • Vicky Ly
      July 27, 2018

      Hi Jessie,
      You can try Whole Foods or a natural health food store.

      I get mine online:

      – (use coupon code: FVH641 to receive 5% off your order)

      Hope that helps!

  • Mary
    June 16, 2015

    Vegan dental floss??? I freaking love it. Thank you for doing all the hard stuff for me, finding a vegan brand, testing it on you and your boyfriend. I can’t wait to try it out myself. It’s the little things that make a world of difference.

    • Vicky Ly
      June 18, 2015

      haha I know, right!? I’ve never given much thought (or appreciation) to how floss is made and what animal ingredients are lurking on a piece of string! If you end up trying it, please let me know how you like it!! Love to hear from others’ experience =)

  • Markus Schoen
    June 13, 2015

    Why not just by unwaxed dental floss? That’s what I do to avoid the ‘wax source’ question.

    • Vicky Ly
      June 18, 2015

      I was thinking the same thing! But to be honest, I couldn’t find any information to support whether unwaxed floss is 100% free of any animal ingredients. It’s a struggle just to find a list of ingredients for dental floss! Like come on, it’s a piece of string!! haha

      If I come across any supportive information that unwaxed floss is indeed simply, vegan-friendly then I’ll be sure to update this post! =)

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Vegan Dental Floss Options
Review: Eco-Dent’s Vegan Dental Floss