Bite Beauty is now officially 100% vegan! 🌱✨ @bitebeauty recently reformulated all of their products and has removed all animal-derived ingredients and by-products (like lanolin, beeswax, and carmine) from their entire collection. 🙌🏻
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However, it should be noted that their Lip Lab is not completely vegan, yet! They’re working on making it vegan in the near future. 🌿💖
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Bite Beauty's Vegan Statement:
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"Yes, Bite Beauty products are vegan.
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Our reason to go vegan was simple-we’ve evolved. We can create high-performance formulas without ingredients that come from animals. As we’ve been innovating with superfoods, we’ve learned we can get amazing results that perform on par with-if not better than-formulas that contain animal byproducts.
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Further, we wanted to create products everyone can love-including people who crave clean, cruelty-free and vegan beauty."
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📸 via @bitebeauty

Bite Beauty is now officially...

I just finished reading ‘Slave to Fashion’ by @safia_minney 📚 and it has completely changed my perspective on the true cost of cheap clothes. ✨ Definitely a must-read to understanding modern slavery in the fashion industry and the need to support fair trade and ethical brands that are transparent about how their products are made with respect for people and the planet. 🌍🌿
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"Today, a whole generation of shoppers expect to be able to buy cheap clothing - but these low prices are only possible because of the slavery and exploitation that exist in the fashion supply chain.
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The price of clothes does not reflect the true cost to the farmers, spinners and weavers, tailors, finishers, quality-control teams and packers who are underpaid and overworked in the race to get the latest fashion items into our stores.
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Many of them are forced to live and work in shocking conditions.
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Workers in developing countries are often left helpless by a lack of workplace representation and unions that could speak up for their rights. As a result, we are witnessing a global 'race to the bottom', with developing countries competing against each other to supply the cheapest labor in a bid to attract brands to their factories."

I just finished reading ‘Slave...

So accurate 👌🏻😂✨ (via @vegan.meme)

So accurate 👌🏻😂✨ (via @vegan.meme)

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
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Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
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Misleading? — Yes.
Illegal? — No.
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The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
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Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
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But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
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But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
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❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
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 Together, we can end animal testing for cosmetics once and for all!
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Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
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(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
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(📸 via @vegan.meme)

What can I say..? I’m...

THIS. 🙌🏻
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“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

The Do’s & Don’ts of Going Cruelty-Free

This post may contain affiliate links.

I’ve mentioned before that there are no hard-and-fast rules to going and being cruelty-free. I encourage you all to go at your own pace and do what you feel is right.

However I will say that there are some general guidelines that one should consider when trying to make conscious consumer choices. The reason being is that companies will never come out saying that they do test on animals and so it’s important to make sure all the general bases are covered when researching a brand’s animal testing policy.

The Do's and Dont's of Going Cruelty-Free

Don’t assume if there’s a bunny logo, that it’s cruelty-free.

There are no restrictions preventing companies from displaying a cute bunny logo on their products claiming that they don’t test on animals when in fact they do. This is all very misleading but it’s totally legal. Don’t get duped!

Do make sure you’re looking for an official certified cruelty-free bunny logo

Certified cruelty-free bunny logos, like the Leaping Bunny, are different because there is a third party approving and regulating who gets to use them. This ensures companies who are approved are following a set of cruelty-free standards that have been verified.


The Do's and Dont's of Going Cruelty-Free

Don’t ask, “are your products cruelty-free?”

Sadly there isn’t a standard definition for the term “cruelty-free” and in fact, companies that do test on animals can still label their products as being “cruelty-free”.

It’s like asking, “are you a good company?” The term “good” and “cruelty-free” are subjective where we all have very different meanings to these terms.

Do ask companies if they test their products or ingredients on animals.

Avoid using ambiguous terms like “cruelty-free” and instead ask more straight forward questions to avoid any misinterpretations.

The same goes with the term “vegan”, instead you should ask if a product contains any animal derived ingredients or by-products like honey, beeswax, lanolin, etc.


The Do's and Dont's of Going Cruelty-Free

Don’t assume that if a company manufactures their products in China, that they automatically test on animals.

China’s animal testing laws can be a little confusing but all you really need to know is that companies are only required by law to test on animals if they sell their products in mainland China.

So that means a company can make their products in China and just as long as they are not selling in China, then those products are not required by law to be tested on animals.

Do ask companies if they retail their products in mainland China.

Often times, companies won’t disclose whether or not their products are sold in China on their website, product packaging, or marketing literature so we never usually know unless we ask!

Also, some companies may not be aware of China’s animal testing requirements and will tell you that their products are not tested on animals when indeed they are.


The Do's and Dont's of Going Cruelty-Free

Don’t assume that just because you buy something in the EU, that it’s not tested on animals.

It’s true that the EU has an outright ban on the sale and marketing of cosmetics and ingredients that are tested on animals. However one of the biggest loopholes in this “ban” is that it doesn’t cover international brands that sell elsewhere in the world where animal testing may take place.

So they may not be testing the products they sell in the EU but those products can be sold elsewhere like in mainland China, where it’s required by law to test all imported cosmetics on animals.

Do research brands before buying to ensure they are not testing on animals elsewhere in the world.

This rule especially goes for brands that have an international presence. If an international brand is telling you that they don’t test on animals as per the EU ban.. it’s important you ask for further clarifications on whether if they test their products/ingredients on animals outside of the EU.


Most importantly, do have fun going and being cruelty-free! and don’t get discouraged if you feel that it’s a little overwhelming or challenging at first! It may take a little more practice to get into the groove of things but always keep trying to do the best you can and the animals will thank you!

The Do's and Dont's of Going Cruelty-Free

What are some general guidelines you follow for going and being cruelty-free?

What do you think?

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6 Comments
  • Tara
    April 8, 2018

    Thank you so much Vicky! I adore your articles & Im so grateful to have discovered you! Please write a book, a coffee table book, soon! That way we vegans & true animal lovers can share your knowledge w/ our friends & family in an appealing way….I’d do it but I’m no expert & I’m a singer??‍♀️?

  • Yakwa Nawah Machir
    July 4, 2016

    Such a Ahwa Lovealy post, keep up the bunny work; Ethical Elephant: from Attah your bunny loving friend.

  • Erin
    June 28, 2016

    What a helpful guide!

  • Joleen Kenyon
    June 28, 2016

    I love reading your posts and only discovered you today. X

    • Erin
      June 28, 2016

      She’s so helpful!

  • Caitlin
    June 28, 2016

    Great post, Vicky! I couldn’t agree more on all of these points!

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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