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Does Wella Test on Animals?

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Is Wella Cruelty-Free?


No. Wella is NOT cruelty-free. Wella does test on animals when required by law.

Wella’s Animal Testing Policy (2018)

What is Wella’s current animal testing policy?ย Wella states their products and ingredients are not tested on animals, except when required by law. They also go on to state China’s mandatory animal testing requirements for all imported cosmetics that are sold in China.

This implies that Wella is selling in China and therefore Wella has consented the Chinese authorities to test their products/ingredients on animals in order to sell within their country.

Wella also states in their animal testing policy that their “safety assessment of cosmetic ingredients is based on the use of recognized alternatives to animal testing, the use of existing safety data, and increasingly, the sharing of such data with other industry.” But even if Wella has already proven their products and ingredients are safe without the use of animal tests, in order to sell their products in China, the Chinese authorities still require Wella to test their ingredients/products on animals.

Therefore I would not consider Wella to be a cruelty-free brand.

4 Responses
  • Joanna Grigoriev
    October 30, 2018

    I love Wella products, but I don’t feel good about the fact that it cares more about selling in China than remaining cruelty-free, even if that means losing that market. Integrity and respect of consumers is more important.

    • Rosemary Colvig
      January 12, 2019


  • Karen
    September 30, 2018

    Animal testing is barbaric and the tests often fail

  • Khristina
    August 23, 2018

    Thats is such a pity, as in China it is tested on animals and the law even encouraging to do so! I really care about animals and I would prefer to buy sth more expensive, but which is cruelty-free! There are lots of options to choose from, my favorite one is Virginic, found about recently about their products, but according to them and the certification they have everything is fine! Maybe, you want to check it out too -> https://virginic.com/
    Also, if you have others brands to suggest, please do so! I am curious about the fast changing environment ๐Ÿ™‚

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