Is Wella Cruelty-Free?
No. Wella is NOT cruelty-free. Wella does test on animals when required by law.
Wella’s Animal Testing Policy (2018)
What is Wella’s current animal testing policy? Wella states their products and ingredients are not tested on animals, except when required by law. They also go on to state China’s mandatory animal testing requirements for all imported cosmetics that are sold in China.
This implies that Wella is selling in China and therefore Wella has consented the Chinese authorities to test their products/ingredients on animals in order to sell within their country.
Wella also states in their animal testing policy that their “safety assessment of cosmetic ingredients is based on the use of recognized alternatives to animal testing, the use of existing safety data, and increasingly, the sharing of such data with other industry.” But even if Wella has already proven their products and ingredients are safe without the use of animal tests, in order to sell their products in China, the Chinese authorities still require Wella to test their ingredients/products on animals.
Therefore I would not consider Wella to be a cruelty-free brand.