I ♥️ animals ✨ that’s why I don’t eat, wear, or test on them 🐰💕
// 📸 via @thepunkybunny

I ♥️ animals ✨ that’s...

Comfortably chic 💕 loving my @bcfootwear vegan therapeutic sandals in white ✨ the cushioned sole keeps my walking feet happy while the white vegan leather woven straps adds a touch of elegance to complete any summer outfit 👌🏻 and they’re only under $100 too! 🔥 All of @bcfootwear shoes are now 100% VEGAN!🌱💛🙌🏻
#bcfootwear #bcfootwearlovesyou #gifted

Comfortably chic 💕 loving my...

Check this cruelty-free and vegan beauty subscription box by @medusas_makeup! 💖 This month, in particular, is a special edition box as Medusa's Makeup celebrates their birthday with their BIGGEST and most EPIC box of the year!! 🥳🎁🧁 The monthly vegan beauty box starts at $16.95/mo, cancel anytime!
𝔐𝔢𝔡𝔲𝔰𝔞'𝔰 𝔐𝔞𝔨𝔢𝔲𝔭 𝔄𝔲𝔤𝔲𝔰𝔱 𝔅𝔦𝔯𝔱𝔥𝔡𝔞𝔶 𝔐𝔬𝔫𝔱𝔥 𝔅𝔬𝔵
🧁 Sweet Cheeks in Double Dare
🧁 Glitter Blush Brush (𝘔𝘺 𝘍𝘢𝘷𝘦!✨)
🧁 Liquid Eyeshadow in Audrey
🧁 Glitter in Mystique
+ Includes bonus items:
🎉 Motel Keychain
🎉 Rawganic Facial Wipe
🎉 Medusa Sticker Sheet (not shown in pic)
Get your hands on @medusas_makeup Birthday Beauty Box while you still can! 💜
#medusasmakeup #gifted


Squad goals 💕✨
📸 via @missyminzi

Squad goals 💕✨ . ....

Looking for consciously-made vegan belts? Let me introduce you to @doshishop, a US-based vegan fashion brand offering a range of vegan leather handbags, briefcases, backpacks, belts, and accessories for men and women. 💼 💞 All of Doshi's accessories are free of animal materials and all ethically made using environmentally-conscious processes.
This is one of their reversible vegan belts for women. That's right, you get two belts for one! One side is pink and the other is brown (also available in other colors) You can dress this belt up or down; casual or for work/professional attire.
Use coupon code: 'ETHICALELEPHANT10' to receive 10% off order $50+
#doshi #firstfivefortheworld #doshishop #veganbelt #Gifted

Looking for consciously-made vegan belts?...

YAAASS Cauliflower definitely had the glow up of the century!! 🙌🏻✨

YAAASS Cauliflower definitely had the...

Every kindness matters 💕✨
🎨 via @jangandfox

Every kindness matters 💕✨ ....

Plant-powered, baby! 🌱🔌⚡️ #vegan #runningonplants #poweredbyplants
📸 via @veganizedworld

Plant-powered, baby! 🌱🔌⚡️ #vegan #runningonplants...

𝒱𝒾𝒸𝓉𝑜𝓇𝓎! 🙌🏻 Illinois Becomes Third State to Ban Sale of Animal-Tested Cosmetics! 🐇
SB 241, sponsored by Senator Linda Holmes (D-Aurora) and signed by Governor J.B. Pritzker on August 9, prohibits the import or sale of any cosmetic if the final product or any ingredient was tested on animals after January 1, 2020.
Last year, California became the first state to enact “humane cosmetics” legislation, followed by Nevada in June. Illinois’ new law provides additional incentives for cosmetics companies to invest in non-animal alternatives to help them stay competitive in a changing global market while sparing animals from painful tests. (Source: Animal Welfare Institute)

𝒱𝒾𝒸𝓉𝑜𝓇𝓎! 🙌🏻 Illinois Becomes Third...

Keeping it cool 😎🍦✨#squad
📸 via @livekindlyco

Keeping it cool 😎🍦✨#squad ....

Does Maybelline Test On Animals?

This post may contain affiliate links.

Does Maybelline Test On Animals?

Sadly, Maybelline is not a cruelty-free brand and Maybelline products/ingredients are tested on animals.

On Maybelline’s website, it states that Maybelline is a brand of L’Oreal and it gets confusing because it goes onto stating L’Oreal’s animal testing policy, not Maybelline’s.

Does Maybelline Test On Animals?

L’Oreal is not a cruelty-free brand and have admitted to testing on animals when required by law.

To avoid any confusion, it’s important we examine each brand independently of their parent company as there are some cases where certified cruelty-free brands get acquired by a non-cruelty free company but have maintained their no animal testing policy. An example of this is cruelty-free cosmetic brand, Urban Decay maintains their Leaping Bunny certification despite being acquired by L’Oreal in 2012.

Related: Support or Boycott Cruelty-Free Companies Owned by a Non-Cruelty Free Parent Company

In Maybelline’s case, it boils down to whether they retail their products in China, which is currently the only country that requires mandatory animal testing on imported products.

Maybelline does in fact sell their products in China and this is evident on their Maybelline China’s website thus, Maybelline is not a cruelty-free brand and tests their products on animals in order to sell to the Chinese Market. 

Does Maybelline Test On Animals?

Until China changes their animal testing requirements, any cosmetic brands that chooses to sell their products in China is not considered cruelty-free.

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  • Olivia
    December 23, 2017

    So disappointed, will not be using any of their products. There is evidence where rabbits have been tested, and while “nothing happened to them” – people came out with reactions, maybe because, ahem RABBITS ARE NOT HUMANS.



  • Magenta Blue
    March 30, 2017

    That awkward moment when you don’t care about animal testing and will continue to support these brands 🙂

    • Britt S.
      April 1, 2017

      That awkward moment when your true colors come out (pun intended) and everyone knows you’re heartless and only care about yourself 🙂
      p.s. maybe you’d care if someone forcibly held your eyes open and put potentially blinding chemicals in them (Draize test), or maybe when they shove chemicals down your throat to see if they’re dealy (LD50)

  • Frankie
    March 19, 2017

    I will Not Buy a your Products any more Do Not Belive you should not test on ANIMALS! !!!!!!!!!! TRY TESTING ON YOUR SELF IF YOUR BELIVE IN YOR PRODUCTS

  • Inga Amirkhanian
    November 9, 2016

    I did ask L’Oreal about their animal testing policy and this is the answer I got from them:

    August 9, 2016

    Dear Inga,

    Thank you for your interest in Giorgio Armani Beauty a brand of The L’Oréal Group.

    L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.

    For complete information on this subject, please click here .

    Best regards,



    Consumer Care Center

    Ref. # 01368696

  • Zaty
    November 3, 2016

    Do you know if the ingredient glycerin in their product, is animal based or plant based?

  • Olivia Raso
    August 23, 2016

    Hi! Not sure how old this article is, but after looking on Maybelline and L’Oreal’s websites, it states that L’Oreal no longer tests on animals. Maybelline just says there is no animal testing, but L’Oreal’s statement goes more in depth as to why they don’t have the bunny symbol on their products etc. (This comment is mostly for people like myself who found this article trying to become cruelty-free.)

    • Vicky Ly
      August 23, 2016

      Hi there!

      I try my best to keep all of my posts updated and sadly, Maybelline’s and L”oreal’s animal testing policy remains the same and that is, they DO test on animals “when required by law”

      I just checked L’Oreal’s website and they state “The Group no longer tests on animal, anywhere in the world, and does not delegate this task to others. An exception could be made if regulatory authorities required it for safety or regulatory purposes.” –and that last sentence is what matters most.

      L’Oreal DOES test on animals, mostly because their products are SOLD in China where animal testing is required by law.

      They even say so on L’Oreal website “In China, the regulatory authorities carry out within their evaluation centers animal tests for finished cosmetics products before these are placed on their market. We think these tests are unnecessary but we cannot prevent them.”

      This means that L’Oreal (and also Maybelline) must pay the Chinese government to test their own products on animals in order to sell in China.

      There is one simple way L’Oreal can “prevent” these animal tests in the first place, and that is simply by choosing NOT to sell in mainland China. Lots of brands have decided to not sell in China for this very reason including brands like Urban Decay and Too Faced. So why can’t L’Oreal and Maybelline do the same? =)

      I know it can be super tricky but we all gotta be careful when brands say they don’t test on animals “except when required by law”. Which means that they actually DO test on animals!

      I appreciate your research though! It’s too bad that these brands aren’t cruelty-free =( but keep up your journey on going cruelty-free! it gets easier to understand who is truly cruelty-free or not with more practice, I promise! =)

      • Olivia Raso
        August 23, 2016

        Thanks for the reply, I was just watching some videos and that was cleared up for me. I didn’t realize what the new Chinese law actually entailed. But I’m going to do my best to be cruelty-free!

  • Sisi Arub
    August 7, 2016

    I believe that L’Oreal and Maybelline are affiliated brands, which would explain why Maybelline comments on L’Oreal’s testing procedures. This would be because Maybelline is a subsidiary of L’Oreal

    • Vicky Ly
      August 8, 2016

      Yup! You’re absolutely right, L’Oreal owns the brand, Maybelline!

      However many cruelty-free brands that are owned by a parent company that tests on animals sometimes have their own policy regarding the issue of animal testing.

      For example, Urban Decay and NYX cosmetics are both beauty brands that are also owned by L’Oreal. However their animal testing policy reads very differently than Maybelline’s.

      Here is Urban Decay’s statement:
      “Urban Decay is a cruelty-free brand and is committed to ending animal testing. We do not test our products on animals, nor do we allow others to test on our behalf. Additionally, we require our suppliers to certify that the raw materials used in the manufacture of our products are not tested on animals. Our Brand is certified by both PETA and The Leaping Bunny Program (CCIC) as cruelty-free.”

      But at the same time, some cruelty-free consumers choose NOT to support cruelty-free brands that are owned by a parent company that tests on animals as they feel their money will be supporting the parent company.

      So going back to your comment, some cruelty-free brands like Urban Decay have promised that their products/ingredients are NOT tested on animals and that they refuse to sell in mainland China where animal testing is required, REGARDLESS of the fact that they’re owned by L’Oreal.

      Sadly, Maybelline can’t make the same promises =( I’m hoping one day, all of L’Oreal brands will become cruelty-free in the future!

      • Nadia
        October 2, 2017

        Its so sad that L’Oréal had now purchased Urban Decay and NYX.Cruelty free brands are selling out and I think its disgusting.why don’t they test the makeup on criminals in prison that rape and kill.Humans can be so disappointing. My heart broke when these two beams sold out.Lit cosmetics have now also being purchased.

      • Nadia
        October 2, 2017

        What is your take Vicky.Would you still use Nyx and UD?

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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