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Daydreaming of being on a beach right now with this gorgeous turquoise creme nail polish color called Son of a Beach by @heroine.nyc ๐Ÿ
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All of heroine.nyc nail polish are cruelty-free, vegan, and 9-free! ๐Ÿ’š
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#heroinenyc #gifted #beaheroine #beachbabes

Daydreaming of being on a...

Arenโ€™t we all ๐Ÿ˜”๐ŸŒฑ๐ŸŒ
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// #regram ๐Ÿ“ธ via @thegoodtrade

Arenโ€™t we all ๐Ÿ˜”๐ŸŒฑ๐ŸŒ ....

Never too small to make a big difference โœŠ๐Ÿป๐Ÿ’•โœจ
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๐Ÿ“ธ via @theveganbox

Never too small to make...

HAPPY FRIDAY! ๐Ÿ–คโœจ
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๐ŸŽจ via @veronicadearly

HAPPY FRIDAY! ๐Ÿ–คโœจ . ....

Oh look, itโ€™s wine oโ€™clock! ๐Ÿทโœจ #tgif
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Want to know if your wine is vegan? Check out barnivore.com, an online directory of vegan and vegetarian beer, wine, and liquor ๐Ÿป โ€œwhen making the product, dairy, honey, and other things are ingredients in the final recipe. When filtering the drinks prior to bottling, companies can use things like isinglass (from fish bladder), gelatin, egg whites, and sea shells, among other things. These products grab onto the impurities and make it easier to catch them in the filters, though there are many animal-free alternatives in use.โ€ ๐Ÿฅ‚๐Ÿพ
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๐Ÿ“ธ via @gunas_newyork

Oh look, itโ€™s wine oโ€™clock!...

Two words. Ten letters. Say it, and Iโ€™m yours ๐Ÿ’•
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Vegan pizza ๐Ÿ•
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๐Ÿ“ธ via @inthesoulshine

Two words. Ten letters. Say...

Loving the simple, clean, and vegan ingredients in this nourishing ELIXIR nail and cuticle oil by @madam_glam! ๐Ÿ’› Contains only three ingredients (Jojoba Oil, Vitamin E & Vitamin B) to help soften dry cuticles and keep them moisturized for a perfect mani ๐Ÿ‘Œ๐Ÿป
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There is virtually no scent to this cuticle oil, so this would be perfect for someone who is sensitive to fragrances or for someone who doesnโ€™t like lingering scents on their hands when using a hand cream or oil.
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I also appreciate the recyclable packaging and reusable glass bottle + dropper! โ™ป๏ธ ๐ŸŒ
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#madamglam #madamglamnails #cuticleoil #vegannails #gifted

Loving the simple, clean, and...

Kinda, not really ๐Ÿ˜„๐Ÿฅ”โœจ
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๐Ÿ“ธ via @theleaguewomen

Kinda, not really ๐Ÿ˜„๐Ÿฅ”โœจ ....

Yes Way Rosรฉ! ๐Ÿ’…๐Ÿปโœจ A creamy soft baby pink with white undertone nail color by @lovemissfrankie! ๐Ÿ’– This was such a gorgeously opaque and smooth formula ๐Ÿ‘Œ๐Ÿป
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Miss Frankieโ€™s nail polishes are always cruelty-free, vegan, 10-free, breathable, and made in Australia ๐Ÿ‡ฆ๐Ÿ‡บ!
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#missfrankie #Gifted

Yes Way Rosรฉ! ๐Ÿ’…๐Ÿปโœจ A...

๐Ÿ‘๐Ÿปโœจ๐Ÿ‘๐Ÿปโœจ
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๐Ÿ“ธ via @beetxbeet

๐Ÿ‘๐Ÿปโœจ๐Ÿ‘๐Ÿปโœจ . . . ....

Cruelty-Free & Vegan Toothpaste Guide

This post may contain affiliate links.

cruelty-free-vegan-toothpastes

The very first thing I switched when I was going cruelty-free and vegan was my toothpaste.

While I was at the store, I was overwhelmed with what felt like hundreds of toothpaste brands and options! I remember thinking, how could there possibly be that many different formulas for toothpaste?! Then it dawned on me that the majority of conventional toothpaste brands are actually all owned by the same parent company like Church & Dwight, GlaxoSmithKline, and Procter and Gamble. These giant personal care brands unfortunately still test their products and ingredients on animals.

Luckily there are other cruelty-free and vegan toothpaste brands that are now being sold at most drugstores and grocery stores that are not owned by a parent company that tests on animals!

I’ve created this handy list so that you can find a vegan toothpaste that’s right for you!

cruelty-free-vegan-toothpaste

Starting Point: Saying No!

Make a mental note of the brands to stay away from.ย According to PETA‘s list of companies that do test on animals, we ought to steer clear of these toothpaste brands:

  • Arm & Hammer
  • Aquafresh
  • Biotรจne
  • Crest
  • Colgate*
  • Sensodyn

*Colgate is listed on PETA as a ‘company that works for regulatory change’ which means “they test on animals only when required by law. They are completely transparent with PETA about which animal tests they conduct and why, and that are actively working to promote development, validation, and acceptance of non-animal methods.” Until then, we consider Colgateย NOT cruelty-free.

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Show you are against animal testing by going cruelty-free!

Vote with your consumer dollars and refuse to purchase from any of these toothpaste brands. Your buying powerย will tell these companies that you are saying no to animal testing and will not support any brand or product that hurt animals.

Next up, animal fat?

If you aren’t familiar with what the difference between cruelty-free and vegan is, then definitely check out this post.

Cruelty-free means that the products and its ingredients are not tested on animals meanwhile the term vegan is used to describe a product as being free of any animal-derived ingredients.

Conventional toothpastes contains glycerin aka animal fat, however glycerin can also be made synthetically or from plant sources, so nowadays most popular toothpaste brands qualify as being vegan-friendly.

Lucky for us, that means finding vegan toothpasteย isn’t going to be as tough as you probably thought!

Lets Go Shopping!

You want to make sure the toothpaste you are choosing to buy is indeed cruelty-free where the ingredients and the final product were not test on animals, as well as, the toothpastes does not contain any animal-derived ingredients. Here’s a list of both cruelty-free and vegan toothpaste brands that carry an endless selection of flavours and options to get you started!

vegan-toothpastes-brands

We’ve listed just a handful of toothpaste brands that are available at supermarkets and drugstores but there are lots of other cruelty free and vegan toothpastes that you can find online orย at a natural health food store. Share some of the toothpastes you’ve tried in the comments =)


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19 Comments
  • Dr. Dan Peterson
    December 20, 2018

    I think the best way to ensure your toothpaste is 100% vegan is just to make your own :). It’s cheaper that way too!

  • Jui
    December 13, 2018

    Hello , do you know if Marvis is cruelty free and vegan ? Iโ€™ve seen a few articles saying they are both cruelty free and vegan , but Iโ€™m still a bit skeptical

  • Karen
    April 11, 2018

    Thank you for your very informative site really enjoy reading your articles. I share them with my followers regularly.

  • Sophia
    February 14, 2018

    I live in Australia and use Red Seal herbal toothpaste which is not tested on animals. You can buy it at Coles or Woolworths for about $4.50. It’s a great tasting toothpaste.

  • Verlin
    August 26, 2017

    Hi, are there any vegetarian friendly toothpastes sold in UK? Can’t seem to find an answer anywhere.

    • iv
      January 9, 2018

      kingfisher. they have fluoride versions in mint and fennel (i actually love the fennel). h & b sell it online.

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

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Cruelty Free Checklist
Cruelty-Free & Vegan Toothpaste Guide