๐“ต๐“ช ๐“ฏ๐“ธ๐“ท๐“ฝ๐“ฎ๐“ต๐“ฒ๐“ท๐“ช โœจ by @nclabeauty x Sivan Ayla! ๐Ÿ’™ a dreamy muted baby blue cream nail color โ˜๏ธ All NCLA nail lacquers are proudly made with love in California, 100% vegan, cruelty-free, and 7-Free (free from Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, TPHP, and Xylene) ๐ŸŒธ
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#ncla #nclabeauty #gifted

๐“ต๐“ช ๐“ฏ๐“ธ๐“ท๐“ฝ๐“ฎ๐“ต๐“ฒ๐“ท๐“ช โœจ by @nclabeauty...

Cuddle weather season โ˜๏ธโœจ(๐Ÿ“ธ via @pugloulou)

Cuddle weather season โ˜๏ธโœจ(๐Ÿ“ธ via...

Potatoes are LIFE ๐Ÿฅ”๐Ÿ™Œ๐Ÿปโœจ
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๐Ÿ“ธ via @livekindlyco

Potatoes are LIFE ๐Ÿฅ”๐Ÿ™Œ๐Ÿปโœจ ....

๐Ÿ”ฅ Current Obsession! โœจ I've been religiously using this vegan cream contouring palette by cruelty-free + genderless makeup brand @jeccablac ๐ŸŒธ it's perfect for creating both a natural or dramatic look โšก๏ธ blends like a dream and is buildable to a full-coverage.
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As a contour newbie, I really liked the little informative booklet that also came with the palette! Itโ€™s been so helpful with teaching me what works best for my face shape! ๐Ÿ‘๐Ÿปโœจ๐ŸŒฟ
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Are there any cruelty-free + vegan contour or highlighting products youโ€™d recommend? ๐Ÿฐ
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#gifted #jeccablac

๐Ÿ”ฅ Current Obsession! โœจ I've...

One true love ๐Ÿฅ‘๐Ÿฅ‘๐Ÿฅ‘
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๐Ÿ“ธ via @inthesoulshine

One true love ๐Ÿฅ‘๐Ÿฅ‘๐Ÿฅ‘ ....

๐™๐™ƒ๐™€ ๐™๐™๐™๐™๐™๐™€ ๐™„๐™Ž ๐™๐™€๐™ˆ๐˜ผ๐™‡๐™€ by @kesterblack ๐Ÿ’– a stunning light lilac pastel nail color ๐ŸŒธ Kester Black is a high-performing, ethical & sustainable beauty brand! All of their products are:
๐Ÿ’— 100% vegan + cruelty-free
๐Ÿ’— 10-Free nail polish formula
๐Ÿ’— water permeable & breathable nail polish
๐Ÿ’— beautiful & thoughtful packaging using recyclable materials
๐Ÿ’— manufactured in small batches to minimize wastage
๐Ÿ’— the first beauty brand in the world to be B Corp certified
๐Ÿ’— all products are manufactured in Australia
๐Ÿ’— office uses renewable energy and is paperless
๐Ÿ’— carbon-neutral; carbon footprint is zero! ๐Ÿ™Œ๐Ÿป
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#kesterblack #kesterblackcolour #mykesterblack #gifted

๐™๐™ƒ๐™€ ๐™๐™๐™๐™๐™๐™€ ๐™„๐™Ž ๐™๐™€๐™ˆ๐˜ผ๐™‡๐™€ by...

Good things come to those who stay hydrated ๐Ÿ’งโœจ๐ŸŒฟ (๐Ÿ“ธ via @popsugarbeauty)

Good things come to those...

โšก๏ธ ETHICAL BIZ SPOTLIGHT! ๐ŸŒŸ I'm currently obsessed with these bar soaps! ๐Ÿงผ Reasons to love @belladonna_soaps, all of their products are: .
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๐ŸŒฟ 100% Vegan + Cruelty-Free
๐ŸŒฟ Palm-oil Free
๐ŸŒฟ Paraben-Free, Sulfate-free, Phthalate-Free
๐ŸŒฟ No Artificial Preservatives, Dyes, or Bleaches
๐ŸŒฟ Handcrafted in Small Batches
๐ŸŒฟ Environmentally-Friendly - labels and business cards are made from recycled materials
๐ŸŒฟ Ingredients: olive oil, shea butter, coconut oil, sodium hydroxide (lye), therapeutic essential oils, and plants.
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๐Ÿงผ belladonna soaps is celebrating their 2 years in business, receive 20% OFF with code: โ€˜birthdayโ€™ ๐ŸŽ‚
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#belladonnasoaps #palmoilfree #palmoilfreesoap #vegansoap #crueltyfreesoap #naturalsoapbar #gifted

โšก๏ธ ETHICAL BIZ SPOTLIGHT! ๐ŸŒŸ...

Trick or Treat?๐ŸŽƒ#happyhalloween (๐Ÿ“ธ via @hellohoku)

Trick or Treat?๐ŸŽƒ#happyhalloween (๐Ÿ“ธ via...

Currently wearing: ~๐“‚๐‘’๐“๐‘œ๐’น๐“Ž~ by @siennabyronbay ๐Ÿ’…๐Ÿป A delicate rosewater crรจme nail color โœจ All of Sienna Byron Bay nail polishes are non-toxic, vegan, cruelty-free, and breathable ๐Ÿ’— Their sustainable bottle caps are handcrafted from a local, non-native weed wood and is totally compostable! ๐ŸŒฟ
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#siennabyronbay #siennanailpolish #gifted

Currently wearing: ~๐“‚๐‘’๐“๐‘œ๐’น๐“Ž~ by @siennabyronbay...

Cruelty-Free & Vegan Toothpaste Guide

This post may contain affiliate links.

cruelty-free-vegan-toothpastes

The very first thing I switched when I was going cruelty-free and vegan was my toothpaste.

While I was at the store, I was overwhelmed with what felt like hundreds of toothpaste brands and options! I remember thinking, how could there possibly be that many different formulas for toothpaste?! Then it dawned on me that the majority of conventional toothpaste brands are actually all owned by the same parent company like Church & Dwight, GlaxoSmithKline, and Procter and Gamble. These giant personal care brands unfortunately still test their products and ingredients on animals.

Luckily there are other cruelty-free and vegan toothpaste brands that are now being sold at most drugstores and grocery stores that are not owned by a parent company that tests on animals!

I’ve created this handy list so that you can find a vegan toothpaste that’s right for you!

cruelty-free-vegan-toothpaste

Starting Point: Saying No!

Make a mental note of the brands to stay away from.ย According to PETA‘s list of companies that do test on animals, we ought to steer clear of these toothpaste brands:

  • Arm & Hammer
  • Aquafresh
  • Biotรจne
  • Crest
  • Colgate*
  • Sensodyn

*Colgate is listed on PETA as a ‘company that works for regulatory change’ which means “they test on animals only when required by law. They are completely transparent with PETA about which animal tests they conduct and why, and that are actively working to promote development, validation, and acceptance of non-animal methods.” Until then, we consider Colgateย NOT cruelty-free.

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Show you are against animal testing by going cruelty-free!

Vote with your consumer dollars and refuse to purchase from any of these toothpaste brands. Your buying powerย will tell these companies that you are saying no to animal testing and will not support any brand or product that hurt animals.

Next up, animal fat?

If you aren’t familiar with what the difference between cruelty-free and vegan is, then definitely check out this post.

Cruelty-free means that the products and its ingredients are not tested on animals meanwhile the term vegan is used to describe a product as being free of any animal-derived ingredients.

Conventional toothpastes contains glycerin aka animal fat, however glycerin can also be made synthetically or from plant sources, so nowadays most popular toothpaste brands qualify as being vegan-friendly.

Lucky for us, that means finding vegan toothpasteย isn’t going to be as tough as you probably thought!

Lets Go Shopping!

You want to make sure the toothpaste you are choosing to buy is indeed cruelty-free where the ingredients and the final product were not test on animals, as well as, the toothpastes does not contain any animal-derived ingredients. Here’s a list of both cruelty-free and vegan toothpaste brands that carry an endless selection of flavours and options to get you started!

vegan-toothpastes-brands

We’ve listed just a handful of toothpaste brands that are available at supermarkets and drugstores but there are lots of other cruelty free and vegan toothpastes that you can find online orย at a natural health food store. Share some of the toothpastes you’ve tried in the comments =)


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19 Comments
  • Dr. Dan Peterson
    December 20, 2018

    I think the best way to ensure your toothpaste is 100% vegan is just to make your own :). It’s cheaper that way too!

  • Jui
    December 13, 2018

    Hello , do you know if Marvis is cruelty free and vegan ? Iโ€™ve seen a few articles saying they are both cruelty free and vegan , but Iโ€™m still a bit skeptical

  • Karen
    April 11, 2018

    Thank you for your very informative site really enjoy reading your articles. I share them with my followers regularly.

  • Sophia
    February 14, 2018

    I live in Australia and use Red Seal herbal toothpaste which is not tested on animals. You can buy it at Coles or Woolworths for about $4.50. It’s a great tasting toothpaste.

  • Verlin
    August 26, 2017

    Hi, are there any vegetarian friendly toothpastes sold in UK? Can’t seem to find an answer anywhere.

    • iv
      January 9, 2018

      kingfisher. they have fluoride versions in mint and fennel (i actually love the fennel). h & b sell it online.

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

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