@kesterblack, Australia's leading ethical beauty brand recently launched its ๐Ÿ†• range of vegan liquid lipsticks! ๐Ÿ’„ They currently have limited edition gift sets that include one of their environmentally-conscious lipsticks paired with a matching nail polish color! ๐Ÿ’…๐Ÿป Both beautifully packaged in a recycled gift box ready to be gifted to the beauty lover in your life this holiday season! ๐Ÿ’
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Kester Black's eco-friendly, cruelty-free + vegan liquid lipsticks are available in 6 matte shades. This is 'Never Nude' - a rose nude lipstick described as "Equal parts sweet and โ€˜Seen 1:04amโ€™, Never Nude is the lipstick equivalent of โ€˜I woke up like thisโ€™. Flawless."
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All Kester Black products are cruelty-free, vegan and carbon neutral. ๐ŸŒฟโœจ
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#gifted #kesterblack #vegannailpolish #veganlipstick

@kesterblack, Australia's leading ethical beauty...

Hope youโ€™re all staying warm and cozy this Sunday! ๐Ÿฅฆโœจ (๐Ÿ“ธ via @moomooi)

Hope youโ€™re all staying warm...

Sounds about right ๐Ÿ˜ฌ๐ŸŒฟโœจ
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(via @veganizedworld)

Sounds about right ๐Ÿ˜ฌ๐ŸŒฟโœจ ....

Cruelty-free & Nailโ€™n it! ๐Ÿ’…๐Ÿป๐Ÿ‡โœจ (๐Ÿ“ธ via @nagelfuchs)

Cruelty-free & Nailโ€™n it! ๐Ÿ’…๐Ÿป๐Ÿ‡โœจ...

Tired of hearing about how animal testing for cosmetics is STILL happening as we go into 2020? ๐Ÿ‡ choose cruelty-free and let your consumer dollars be a voice for the millions of innocent animals that are routinely blinded, poisoned, and killed each year for cosmetic testing! ๐Ÿ’— and be sure to tell brands that are still paying to have their products/ingredients tested on animals know that you wonโ€™t buy from them until they stop and go cruelty-free!! โœจ(๐Ÿ“ธ via @rabbit.ins.gram)

Tired of hearing about how...

All day every day ๐ŸŒฟโœจ๐Ÿ’— (via @immy.keys)

All day every day ๐ŸŒฟโœจ๐Ÿ’—...

Shop Cruelty-free this Black Friday and every other day of the year! ๐Ÿฐ Want to know some of the best CF Black Friday Sales?๐Ÿ’ฐ I got a list up on the blog, link in bio โคด๏ธ
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๐Ÿ’„ Cruelty-Free Makeup
โœฆ Milani Cosmetics (30% OFF)
โœฆ Kat Von D Beauty (20% OFF)
โœฆ Milk Makeup (25% OFF)
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๐Ÿงฅ Cruelty-Free Clothing
โœฆ Groceries Apparel (30% OFF)
โœฆ Threads 4 Thought (35% OFF)
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๐Ÿ‘œ Cruelty-Free Handbags & Accessories
โœฆ Matt & Nat (up to 50% OFF select items)
โœฆ Urban Expressions (50% OFF)
โœฆ Hurtig Lane Watches (25% OFF)
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. . . and lots more! Check out the entire list + codes, link in bio ๐ŸŒฟ

Shop Cruelty-free this Black Friday...

This is hands down my favorite nail polish collection by @siennabyronbay! ๐ŸŒธ I've been wearing these pastel colors in rotation for the past month and I still can't get enough of them! ๐Ÿ˜ SWIPE ๐Ÿ‘‰๐Ÿป To see each color on my nails ๐Ÿ’…๐Ÿป
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๐ŸŒฟ ๐˜ธ๐˜ฉ๐˜ช๐˜ด๐˜ฑ๐˜ฆ๐˜ณ - light lilac pastel crรจme
๐ŸŒฟ ๐˜ณ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜ช๐˜ฆ - bridal rose pink crรจme
๐ŸŒฟ ๐˜ฎ๐˜ฆ๐˜ญ๐˜ฐ๐˜ฅ๐˜บ - rosewater crรจme
๐ŸŒฟ ๐˜ธ๐˜ช๐˜ด๐˜ฉ - light marble grey crรจme
๐ŸŒฟ ๐˜ด๐˜ฆ๐˜ณ๐˜ฆ๐˜ฏ๐˜ช๐˜ต๐˜บ - light champagne pink crรจme
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All of Sienna Byron Bay nail polish is cruelty-free, 9-free, non-toxic, breathable, water-permeable + Wudu-friendly, and gender-inclusive! ๐Ÿ™Œ๐Ÿป ๐Ÿ’ž
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#siennabyronbay #siennabyronbaynailpolish #gifted

This is hands down my...

So thankful ๐Ÿ™๐Ÿปโœจ๐Ÿฅ”

So thankful ๐Ÿ™๐Ÿปโœจ๐Ÿฅ”

I'm in LOVE with @ellovi vegan lip butters! ๐Ÿ’• They apply so smoothly (like butter!) and leaves my lips feeling super soft and moisturized! ๐Ÿ‘„ They also all smell delectable! โœจ Mint reminds me of the Holidays + peppermint! ๐ŸŽ„  Vanilla smells like vanilla white chocolate! ๐Ÿจ and my favorite is tinted rose which has a nice, subtle, and natural tint of pink to it ๐Ÿ‘Œ๐Ÿป And best of all, Ellovi's cruelty-free and vegan lip butters only contain SIX clean + wholesome ingredients! ๐ŸŒฟโœจ
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P.S. @ellovi is running a B1G1 Black Friday Sale! ๐Ÿ’ฐ  Everything is Buy-1 Get-1. No code needed - Free Shipping on All US Orders Over $15 ๐ŸŒธ
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#ellovi #elloviskin #gifted

I'm in LOVE with @ellovi...

The Best Cruelty-Free & Vegan Mascara in 2019

This post may contain affiliate links.

Finding a mascara that will do it all like lengthen, volumize, lift, curl, and thicken your natural lashes is hard enough. But when you’re looking for one that does it all plus it’s gotta be a cruelty-free and vegan mascara formula, the options seem to be non-existent.

There are surprisingly a lot of cruelty-free mascaras from brands that don’t test on animals, however, most mascara formulas contain beeswax, a non-vegan ingredient. This has made finding and shopping for the perfect cruelty-free & vegan mascara challenging but I’m here to make your life easier with this guide to the best cruelty-free and vegan mascaras of 2019.

Below is a list of cruelty-free and vegan mascaras that are not tested on animals (although some may be from brands that are owned by a non-cruelty-free parent company and are noted as such), as well as, none of the mascaras mentioned below contain any animal-derived ingredients or by-products and therefore suitable for vegans.

I’ve broken this mascara guide into 4 main categories:

Best-Selling Vegan Mascaras

Too Faced* – Better Than Sex Mascara ($25)

Too Faced Better Than Sex Mascara is the holy grail of mascara touting itself as the mascara that is better than sex! And best of all, it’s cruelty-free and vegan-friendly! This vegan mascara does it all and then some; thickens, lengthens, and curls in just one coat.

*Too Faced is cruelty-free, however, it should be noted that Too Faced is owned by Estee Lauder, a parent corporation that is not cruelty-free in 2019.


Tarte* – Lights, Camera, Lashes 4-in-1 Mascara ($23)

This is a cult classic and best selling vegan mascara by Tarte. Lights, Camera, Lashes will add length, curl, and volume to your lashes for a naturally defined and voluminous look.

*Tarte is cruelty-free, however, it should be noted that Tarte is owned by Kosรฉ, a parent corporation that is not cruelty-free in 2019.


Smashbox* – Super Fan Mascara ($21)

Smashbox’s Super Fan Mascara is also another best selling vegan mascara and for good reasons. It has a super-black formula that makes your natural lashes looking fuller and thicker without any clumping or flaking.

*Smashbox is cruelty-free, however, it should be noted that Smashbox is owned by Estee Lauder, a parent corporation that is not cruelty-free in 2019.


PUR – Big Look Mascara ($21)

PUR’s Big Look Mascara is fortified with argan oil to naturally nourish your lashes with a dewy sheen. The clump-resistant mascara wand will volumize and lengthen lashes to new heights!


Best Drugstore Vegan Mascaras

Pacifica – Stellar Gaze Mascara ($14)

Pacifica’s Stellar Gaze Length & Strength Mineral Mascara is a long-lasting, lengthening vegan mascara formula infused with coconut oil and vitamin B to hydrate each lash as it lengthens, strengthens and adds volume. Formulated without carmine, phthalates, petroleum and silicone. Available in two colors: black and brown.


NYX* – On The Rise Volume Liftscara ($14)

NYX’s On The Rise Volume Liftscara is a cruelty-free, vegan, ultra-pigmented matte-black formula that claims to instantly lift and volumize your natural lashes in just a few strokes. It features an elastomer brush head that is part hourglass and part rounded brush to deliver high drama, intense volume, and serious elevation.

*NYX is cruelty-free, however, it should be noted that NYX is owned by L’Oreal, a parent corporation that is not cruelty-free in 2019.


ELF – Volumizing & Defining Mascara ($3)

ELF’s Volumizing & Defining Mascara is a great cruelty-free and vegan mascara for under $5! This mascara creates voluptuous lashes that are full and defined. The vitamin B & E enriched formula conditions lashes. The silicone brush effortlessly combs through lashes, coating them evenly for a rich, clump-free finish.


Catrice – Prรชt-ร -Volume Smokey Velvet Black Mascara ($7)

Catrice’s Prรชt-ร -Volume Smokey Velvet Black Mascara has a jumbo fiber brush that provides dramatic volume and defined lashes in one easy step. It claims to be long-lasting with a deep black, velvety matte formula without clumping or smudging.


Best Natural Vegan Mascaras

Lily Lolo – Natural Vegan Mascara ($20)

Lily Lolo’s Natural Vegan Mascara is a buildable, smooth, and quick-drying mascara that will lengthen and volumize your lashes naturally for a dramatic effect. Free from harsh chemicals, lead, parabens, fragrance, silicone, and alcohol. Formulated with natural and organic ingredients.


Fitglow – Vegan Good Lash + ($38)

Fitglow Beauty’s Good Lash + is a multitasking 3-in-1 vegan mascara and lash serum that promises to amplify lash volume and length while nourishing lashes with powerful botanical extracts and plant protein that also helps to grow lashes thicker, denser, and fuller with daily use. Formulated with natural and organic ingredients and free from toxins and silicone.


INIKA Organics – Long Lash Vegan Mascara ($35)

INIKA’s Long Lash Vegan Mascara is made with 100% plant-derived and natural ingredients for a clump-free, long-lasting, smooth formula. It contains carnauba wax to boost lash volume and length and nourishing benefits of Vitamin E to soften and protect lashes while pure mineral pigments deliver intense, long-lasting color.


Pure Anada – Black Mascara ($14)

Pure Anada is a Canadian ๐Ÿ‡จ๐Ÿ‡ฆ natural beauty brand and their cruelty-free & vegan black mascara is a great affordable natural mascara option to naturally add volume and length to your lashes. It is naturally paraben-free, gluten-free, mercury-free with a water-resistant formula.


Best Waterproof & Water-Resistant Vegan Mascara

Blinc – Mascara ($26)

Blinc Mascara is the original tube-technology water-resistant mascara and it also happens to be vegan-friendly! Its innovative tube-technology forms tiny water-resistant “tubes” around your lashes for maximum amplification and hold, rather than painting them like conventional mascara. The “tubes” bind to your lashes and don’t run, smudge, or clump, even if you cry or rub your eyes.


Eyeko – Yoga Waterproof Mascara ($25)

Eyeko’s Yoga Waterproof Mascara is a 100% waterproof and vegan mascara formula and features a lotus brush that claims to extend, lift and curl your lashes. Eyeko Korean-made waterproof formula is infused with Matcha Green Tea Extract with 11 different botanical fruit extracts including strawberry, blueberry, blackberry, and Vitamin E for an antioxidant boost.


Pacifica – Aquarian Gaze Water-Resistant Mascara ($14)

Pacifica’s Aquarian Gaze Water-Resistant Long Lash Mineral Mascara is a long-lasting, lash-lengthening, and water-resistant vegan formula. It’s infused with coconut oil, kelp extract, and vitamin B to hydrate each lash and formulated without carmine, phthalates, petroleum, and silicone. Recommended for anyone who is active and doesn’t want to sweat their mascara off. Available in two colors: black and blue.


ELF – Waterproof Lengthening & Volumizing Mascara ($4)

ELF’s Waterproof Lengthening & Volumizing Mascara is another fabulous cruelty-free and vegan mascara option for under $5! The waterproof formula claims to help prevent clumps and is quick-drying while the brush head gives edge-to-edge control and even coating for multiple applications to create full, thicker-looking lashes that last.


Let me know in the comments below, what is your favourite cruelty-free and vegan mascara?

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21 Comments
  • Samantha
    January 30, 2017

    Hi Vicky,

    Nice list, I’ve used couple of those and loved some. However I am looking about information on Elizabeth Mott’s It’s So BIG Volumizing Mascara. It is an amazing cruelty free product. But is it Vegan? Would love to hear your thoughts.

    Love Samantha

  • Carol Wiatrak
    January 24, 2017

    What about Josie Marans, Black oil mascara? It’s my favorite, but not on the list.

  • Hanne Volden
    September 19, 2016

    Just wanted to add the balm whats your type to this list ๐Ÿ™‚ awe some list, thank you so much:)

  • Mavic Balisi
    September 10, 2016

    Greetings Vicky,
    Good thing i came across your vegan guide page searching for vegan, natural and cruelty free mascara and other vegan beauty stuffs. Currently I am using Too Faced Better Than Sex mascara and wanna try other brands. I have been into vegan things for a few months now and yeah I’m loving it. I liked BTS but it’s kinda wet and messy and clumps. I learned about Eye Ko and heard good reviews on it but i don’t it is vegan. Thank you for sharing your thoughts and the informative mascara list you compiled. Looking forward to a more helpful beauty finds and wellness guide.

  • Debbie
    September 7, 2016

    Hi Vicky,
    Thank you for compiling this list! I know it has been a few months, but I just checked on the Too Faced website, and their mascara (Too Faced โ€“ Better Than Sex ($23)) has beeswax (not vegan). I thought you’d like to know.
    Cheers!
    ~ Debbie P.

    • Vicky Ly
      September 7, 2016

      Hey Debbie!
      I’m looking at Too Faced website and the ingredients in the Better Than Sex mascara says “Synthetic Beeswax” –and at the bottom of the ingredient list, it reads “*Vegan-friendly”

      I’m almost certain that the synthetic beeswax Too Faced uses in their Better Than Sex mascara is made of all vegan-friendly ingredients so no animal ingredients are used to make this mascara.

      And I checked the Better Than Sex WATERPROOF mascara ingredient list, and I see “Beeswax/Cera Alba/ Cire d’Abeille” listed. Therefore the waterproof mascara isn’t vegan.

      Are you seeing something different on your side? I checked both their Canadian and US website and it’s the same. If you’re seeing that it says “Beeswax” on their regular mascara, could you please share a screenshot of it to info@ethicalelephant.com?? I’d love to look into it more and find out why there might be a discrepancy with their ingredient list! =)

  • Jasmine Lagunas
    July 4, 2016

    Too Faced Better Than Sex mascara now comes in waterproof as well! All the wonders up the regular mascara but smudge proof (:

    • Vicky Ly
      July 7, 2016

      I was so excited to hear that they were releasing a waterproof version of their Better Than Sex mascara but sadly the waterproof formula contains beeswax and isn’t considered vegan by definition =(

      But their regular BTS mascara is beeswax-free, so hopefully they’re working on a vegan version of the waterproof one!! *fingers crossed* hehe

  • Nadia
    June 7, 2016

    Wow, didn’t realised GOSH was cruelty free. That is great. Might give one of them a go.

  • Diana
    May 29, 2016

    I don’t care too much about my mascara as long as it doesn’t give me spider lashes, so Wet N’ Wild Megalength works great for me! Super cheap, effective but natural-looking, and it’s on the vegan list on their website (not all of their mascaras are vegan, though).

    • Vicky Ly
      May 31, 2016

      I know what you mean Diana! Although the Spider Lash look was starting to become a trend but I don’t think that stayed for long hehe

      I heard great things about Wet N Wild mascaras! but wasn’t sure if they were vegan as I know the list on their website’s FAQ is sort of outdated! I’ll be sure to add them to the list now though! Thanks for your insight, Diana!! =)

  • Caitlin
    May 3, 2016

    vegan mascara is so tricky and i am constantly on the search for an amazing one. i’ve tried better than sex, dream big, and the lily lolo. i liked better than sex, but the formula was very wet and messy, and dream big is ok but the wand always pokes me in the eye and i don’t think there’s much payoff. i think my favorite has definitely been the lily lolo. maybe i should go back to that one. i also really like the arbonne it’s a long story mascara. it’s not messy and the wand is really good, too.

    do you have a favorite?

    • Vicky Ly
      May 4, 2016

      I know mascara can be a bit tricky! Hm.. everyone seems to swear by the BTS and the new Pacifica mascara so I’m surprised to hear that there’s not much payoff to it…

      I’ve been loving 100% Pure mascara.. but it is fairly wet and since I have super short lashes.. it’s not as painful for me to use. All of the e.l.f mascaras are pretty good but man, they dry up QUICK (expected since they’re like only $3!)

      I’ve tried Glam Natural and Lavera and they’re both on the natural-looking side.. wouldn’t recommend if you want more dramatic lashes. And I just got Pacifica Acquarian Gaze and so far I’m loving it! It’s not nearly as wet as the 100% Pure one.

      I know a few people love Beauty Without Cruelty mascaras.. have you tried any of them before?

  • Stephanie
    March 18, 2016

    This list is soooo helpful! I wish I’d found something like this when I was first transitioning to green & vegan beauty – I spent way too much time on each brand’s site doing ingredient checks!

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

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The Best Cruelty-Free & Vegan Mascara in 2019