Now that wet n wild is no longer cruelty-free, we recommend @jordanacosmetics as an affordable cruelty-free drugstore makeup option!πŸ’„πŸ° They also recently updated their site and started labelling which of their products are vegan and don't contain any animal-derived ingredients or by-products!! ✨ You can find a list of Jordana's vegan products down below to help you shop cruelty-free α΄€Ι΄α΄… vegan on the go! ✌🏻
Jordana Cosmetics 𝓋𝑒𝑔𝒢𝓃 Product List (2019)
β™₯ Black Pearl Metallic Matte Liquid Lip Color
β™₯ Brow Powder Duo
β™₯ Cat Eye Liner
β™₯ Color Tint Blush
β™₯ Color Xtend Eyeliner
β™₯ Cosmic Glow Holographic Lip Gloss
β™₯ Creamy Liquid Foundation
β™₯ Creamy Liquid Foundation With Pump
β™₯ Eye Primer / Base
β™₯ Fabubrow Eyebrow Pencil
β™₯ Fabubrow Shape & Set Gel
β™₯ Fabuliner Bold Felt-Tip Liquid Eyeliner
β™₯ Fabuliner Liquid Eyeliner
β™₯ Fineliner Felt-Tip Liquid Liner
β™₯ Forever Flawless Pressed Powder
β™₯ Glow N’ Go Creamy Strobing Stick
β™₯ Instant Glow Liquid Highlighter
β™₯ Powder Bronzer
β™₯ Prime No-Pores Pore Refining Face Primer
β™₯ Quickbrow Micro Eyebrow Pencil
β™₯ Sculpt N’ Go Creamy Contour Stick
β™₯ Sweet Cream Matte Liquid Lip Color
β™₯ Take Cover Full Coverage Concealer
β™₯ Triple Play All Over Color
πŸ“Έ via @jordanacosmetics

Now that wet n wild...

What The F... @wetnwildbeauty?! πŸ˜’ This is why cruelty-free consumers have trust issues!
Incredibly sadden by the news and confirmation that @wetnwildbeauty products are indeed sold in mainland China where animal testing for cosmetics is required by law πŸ’” I have removed Wet N Wild from our cruelty-free directory lists, but please check out @logicalharmony and @crueltyfreekitty's posts for details about the recent news. A summary simply isn’t enough to explain everything that’s been brought to light and how Wet N Wild was caught lying about selling in China πŸ˜‘


What The F... @wetnwildbeauty?! πŸ˜’...

BARBIE PINK πŸ’— always cruelty-free + vegan πŸ’…πŸ»@nclabeauty #VeganManiMonday #nclaxbarbie

BARBIE PINK πŸ’— always cruelty-free...

Happens more often than I’d like to admit 🀭.... // πŸ“Έ via @hummusmem3s

Happens more often than I’d...

Going home to be ugly in peace is one of my fave things to do πŸ™ŒπŸ» #friyay #longweekendplans // πŸ“Έ via @theobonaparte

Going home to be ugly...

Be gentle with yourself on your journey to living and choosing cruelty-free. Know that you'll probably make mistakes along the way and that's OK. Give yourself permission to learn and grow, and to strive for progress, not perfection. It's not a race or competition to see who can be the best cruelty-free consumer, go at your own pace and always remember what you're doing IS making a difference to animals and the planet! πŸ°πŸŒπŸ’•// πŸ“Έ via @fequalshq

Be gentle with yourself on...

How do turtles communicate with each other? 🐒
Shell phones. 🀭 Couldn’t resist a turtley lame mom joke lol. I also couldn’t resist this stunning and adorable sea turtles smoothie bowl 🐒 made by @naturally.jo! πŸ˜πŸ‘πŸ»βœ¨

How do turtles communicate with...

Because vegans frequently find themselves on desert islands... πŸŒ΄πŸ™„

Because vegans frequently find themselves...

The best feeling is changing out of your public sweatpants and into your house sweatpants. My kinda weekend plans πŸ™ŒπŸ»βœ¨ // πŸ“Έ via @mate_the_label

The best feeling is changing...

Every time. πŸ˜‚ #relatable
// πŸ“Έ via @sassyspudshop

Every time. πŸ˜‚ #relatable //...

Cruelty-Free & Vegan Drugstore Shampoo & Conditioner

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This post may contain affiliate links.

There are plenty of cruelty-free and vegan-friendly shampoo available at your local drugstore and to help you navigate through the shampoo aisle, I’ve created this list of vegan shampoo brands that don’t test on animals or contain any animal-derived ingredients.

All of the brands I mention are cruelty-free, meaning they don’t test on animals. Some of the brands mentioned below may not be an entirely 100% vegan brand however to be included on this list, I made sure the brands clearly label which of their products are vegan or I have provided a corresponding vegan product list to help you figure out which of their products are vegan.

If you want to know which drugstore shampoos to avoid from brands that do test on animals, be sure to check the end of this post for a list of brands to avoid.

Cruelty-Free & Vegan Shampoo

Acure Organics

All of Acure Organics shampoo and hair products are now 100% vegan.
Price: $10-15
Where to buy: Target


Only some of HASK shampoo and hair products are vegan, find a full list of HASK vegan products here.
Price: $6-16
Where to buy: Ulta, Target, CVS, London Drugs, Walmart, Rexall

Live Clean

Most of Live Clean shampoo and hair products are vegan. You can tell which of Live Clean products are vegan on the back of the packaging label.
Price: $6
Where to buy: Walmart, London Drugs, Target, Walgreens


Almost all of Giovanni shampoo and hair products are vegan with the exception of their Magnetic collection, find more information about Giovanni vegan products here.
Price: $7-13
Where to buy: Walmart

Andalou Naturals

All of Andalou Naturals shampoo and hair products are vegan. They do use beeswax, honey, and yogurt in some of their other products.
Price: $8-10
Where to buy: CVS, Walgreens, Ulta

Desert Essence

Most of Desert Essence shampoo and hair products are vegan however some contain beeswax, honey, and/or keratin. View Desert Essence list of vegan products here.
Price: $7-10
Where to buy: London Drugs, Walmart, Target

Avalon Organics

All of Avalon Organics’ plant-based shampoo and conditioners are vegan. They do use beeswax in their lip balms.
Price: $9-16
Where to buy: Walmart, Target, London Drugs

Noughty Haircare

All of Noughty hair products are 100% vegan.
Price: $10
Where to buy: Ulta, London Drugs

Mineral Fusion

Almost all of Mineral Fusion shampoo and conditioners are vegan. Their products are labelled on the packaging to say if they’re 100% vegan. A full list of Mineral Fusion vegan products can also be found here.
Price: $10
Where to buy: London Drugs, CVS

Alba Botanica

All of Alba Botanica shampoo, conditioner, and hair products are vegan. They do use beeswax and honey in their lip products and body polish.
Price: $6-9
Where to buy: CVS, Target, London Drugs, Walmart

Nature’s Gate

All of Nature’s Gate products, including their shampoo and hair products are 100% vegan.
Price: $6-10
Where to buy: Walmart, Target, London Drugs


All of JASON shampoo, conditioner, and hair products are vegan. They do use beeswax in their cooling mineral and tea tree muscle pain therapy.
Price: $6-10
Where to buy: London Drugs, Walmart, Target

Shampoo Brands to Avoid

Below is a list of shampoo brands that still test on animals in 2018 and should be avoided:

  • Aussie
  • Biosilk
  • Dove
  • Garnier
  • Got2B
  • Head & Shoulders
  • Herbal Essences
  • Ivory
  • Keratase
  • OGX
  • Olay
  • Pantene
  • Philosophy
  • Tresemme
  • Wella

Speaking of haircare products, my friend recently opened her own hair salon and she was trying to figure out where the best place to get business energy from would be. There are so many options out there these days that she was getting in a bit of a headspin, so her partner suggested to her that she look into price comparison websites to find the best deal. She found a fantastic deal for her business through a website like Usave. If you’re interested to learn more, find out more here.

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  • Sarah
    April 1, 2019

    I only use cruelty free shampoo. I started using sulfate free shampoo from Maple Holistics and it does a real good job for my hair.

    • Vicky Ly
      April 1, 2019

      So great to hear you only use cruelty-free shampoo! =) Thanks for the recommendation, I gotta try them out! Do you know if they’re available in any drugstores?

  • Catherine
    September 29, 2018

    Not a bad list at all but a shame they’re all packaged in plastic! Not on your list but they should be as one of the best 100% vegan, cruelty free, silicon free shampoos and conditioners out there and made by an ethical UK small business (good to see a small producer doing what the big pharms don’t) and it works great on my tangled frizzy hair – I actually know what that word silky means after all these years of seeing it in other ads as it keeps my previously wild hair under control now at last! And forgot to mention that they are also non-plastic and no water!! so a double thumbs up from me. Check them out at The Solid Bar Company, thx Cat M

    • Kate Casey
      February 26, 2019

      Dove and herbal essence are cruelty free, as of recent

  • Emilie Brunet
    July 22, 2018

    I thought ogx was cruelty free?

    • Serenity
      September 11, 2018

      They were, but they were taken off of the PETA list.

  • Katie
    June 28, 2018

    Ive been loving Live Clean shampoo’s for some time now and recently nocticed our dollar store had them so I picked up another 2 bottles for $2.50 ( WHAT !! ) I love how their shampoo makes my hair and is safe for my bleached processed hair as well. One that I also have in my shower is Avalon Organics, I have their dandruff shampoo and the rosemary volumizing and I love them both they work so well and I have fine hair and most shampoos weigh my hair down or make me really greasy.

    • Vicky Ly
      June 29, 2018

      WHAAT?! OMIGOSH. Live Clean is available at the dollar store?! I definitely need to check out my dollar store and stock up!! I love their shampoo too!!

      YES, I’ve tried that Avalon Organics Rosemary shampoo as well and it’s one that I always reach for when I’m at the drugstore! I’m glad to hear it works for your hair type as well!! =)

β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Is Noughty Haircare Cruelty-Free?
Cruelty-Free & Vegan Drugstore Shampoo & Conditioner