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Hey everyone! This is another post to keep you updated on the recent changes I’ve made to our Cruelty-Free Brands List!
In March, I started going through all 600 brands listed in our Cruelty-Free Brand Directory to keep it up-to-date, relevant, and easier to navigate.
I’m always updating the list on a regular basis with removing and adding brands.
But I also wanted to do some housekeeping to the list by refining it and since then, I have:
- removed companies no longer operating or have been inactive
- removed companies that failed to respond to my recent customer inquiry
- removed companies that have changed their operating name
- removed and created a separate list for cruelty-free household cleaning brands
And just recently, I finished my latest update of removing all cruelty-free brands that do not offer any vegan options.
This was hands down the most tedious and time-consuming update of having to go back and forth with so many cruelty-free brands trying to figure out if they have at least one vegan product.
In the end, I’ve had to remove several cruelty-free brands that were unable to clarify if they have any vegan options.
Some of these cruelty-free brands that don’t currently offer vegan products include:
- Burt’s Bees *owned by Clorox
- Hey Honey
- Japonesque
- KAPLAN MD
- Kate Somerville *owned by Unilever
- Kenra Professionals
- Lancer
- Madison Reed
- Sleek MakeUP *owned by Walgreens
- Vita Liberata
I hope these cruelty-free brands will one day, be able to clarify which of their products are vegan-friendly.
When I started ethical elephant in 2015, it was quite common to see cruelty-free brands not offering vegan products but times have definitely changed!
Brands like NYX and Flower Beauty previously weren’t able to classify which of their products are vegan but now having a growing selection of vegan makeup!
In addition, Bite Beauty was a brand I’ve always wanted to try but they didn’t have any vegan options until last year when they released a handful of vegan lip products. A year later, they’re not a 100% vegan brand!!
This is the kind of progress I want to see with more cruelty-free brands and that’s why I’ve decided to only list brands that are 100% vegan or offer some vegan options in our Cruelty-Free Directory.
Another change I made to the list is I’ve now added an FAQ at the bottom of the page so that users can get a better understanding of how we approve and list brands!
If we expect brands to be transparent about their animal testing policy and cruelty-free commitment then I think it’s also important I am transparent about how I verify a brand’s cruelty-free status before listing them.
That way, you can decide for yourself whether our cruelty-free criteria is up to your standards!
That’s it for now.
