Hey everyone! This is another post to keep you updated on the recent changes I’ve made to our Cruelty-Free Brands List!
In March, I started going through all 600 brands listed in our Cruelty-Free Brand Directory to keep it up-to-date, relevant, and easier to navigate.
I’m always updating the list on a regular basis with removing and adding brands.
But I also wanted to do some housekeeping to the list by refining it and since then, I have:
- removed companies no longer operating or have been inactive
- removed companies that failed to respond to my recent customer inquiry
- removed companies that have changed their operating name
- removed and created a separate list for cruelty-free household cleaning brands
And just recently, I finished my latest update of removing all cruelty-free brands that do not offer any vegan options.
This was hands down the most tedious and time-consuming update of having to go back and forth with so many cruelty-free brands trying to figure out if they have at least one vegan product.
In the end, I’ve had to remove several cruelty-free brands that were unable to clarify if they have any vegan options.
Some of these cruelty-free brands that don’t currently offer vegan products include:
- Burt’s Bees *owned by Clorox
- Hey Honey
- KAPLAN MD
- Kate Somerville *owned by Unilever
- Kenra Professionals
- Madison Reed
- Sleek MakeUP *owned by Walgreens
- Vita Liberata
I hope these cruelty-free brands will one day, be able to clarify which of their products are vegan-friendly.
When I started ethical elephant in 2015, it was quite common to see cruelty-free brands not offering vegan products but times have definitely changed!
In addition, Bite Beauty was a brand I’ve always wanted to try but they didn’t have any vegan options until last year when they released a handful of vegan lip products. A year later, they’re not a 100% vegan brand!!
This is the kind of progress I want to see with more cruelty-free brands and that’s why I’ve decided to only list brands that are 100% vegan or offer some vegan options in our Cruelty-Free Directory.
Another change I made to the list is I’ve now added an FAQ at the bottom of the page so that users can get a better understanding of how we approve and list brands!
If we expect brands to be transparent about their animal testing policy and cruelty-free commitment then I think it’s also important I am transparent about how I verify a brand’s cruelty-free status before listing them.
That way, you can decide for yourself whether our cruelty-free criteria is up to your standards!
That’s it for now.