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Daydreaming of being on a beach right now with this gorgeous turquoise creme nail polish color called Son of a Beach by @heroine.nyc 🏝
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All of heroine.nyc nail polish are cruelty-free, vegan, and 9-free! 💚
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#heroinenyc #gifted #beaheroine #beachbabes

Daydreaming of being on a...

Aren’t we all 😔🌱🌍
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// #regram 📸 via @thegoodtrade

Aren’t we all 😔🌱🌍 ....

Never too small to make a big difference ✊🏻💕✨
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📸 via @theveganbox

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Oh look, it’s wine o’clock! 🍷✨ #tgif
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Want to know if your wine is vegan? Check out barnivore.com, an online directory of vegan and vegetarian beer, wine, and liquor 🍻 “when making the product, dairy, honey, and other things are ingredients in the final recipe. When filtering the drinks prior to bottling, companies can use things like isinglass (from fish bladder), gelatin, egg whites, and sea shells, among other things. These products grab onto the impurities and make it easier to catch them in the filters, though there are many animal-free alternatives in use.” 🥂🍾
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📸 via @gunas_newyork

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Two words. Ten letters. Say it, and I’m yours 💕
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Vegan pizza 🍕
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Loving the simple, clean, and vegan ingredients in this nourishing ELIXIR nail and cuticle oil by @madam_glam! 💛 Contains only three ingredients (Jojoba Oil, Vitamin E & Vitamin B) to help soften dry cuticles and keep them moisturized for a perfect mani 👌🏻
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There is virtually no scent to this cuticle oil, so this would be perfect for someone who is sensitive to fragrances or for someone who doesn’t like lingering scents on their hands when using a hand cream or oil.
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I also appreciate the recyclable packaging and reusable glass bottle + dropper! ♻️ 🌍
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📸 via @theleaguewomen

Kinda, not really 😄🥔✨ ....

Yes Way Rosé! 💅🏻✨ A creamy soft baby pink with white undertone nail color by @lovemissfrankie! 💖 This was such a gorgeously opaque and smooth formula 👌🏻
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Miss Frankie’s nail polishes are always cruelty-free, vegan, 10-free, breathable, and made in Australia 🇦🇺!
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📸 via @beetxbeet

👏🏻✨👏🏻✨ . . . ....

Which Cruelty Free Bunny Logos Can We Trust?

This post may contain affiliate links.

Not all bunny logos are the same. I always like to remind caring consumers to be aware of which cruelty free bunny logos to trust. There are unofficial bunny logos that hold no credibility or legitimacy as they’re regulated by the same people who are trying to sell you their products.

Then there are certified cruelty-free bunny logos where a third party organization regulates who gets to use them and the standards they must meet. But each certification has their unique set of standards, application process, and monitoring systems in place.

This is frustrating because it leads us to wonder who can we really trust? This comparison guide will help clarify the differences so that you can better understand who to trust. Comparing the different certified cruelty free bunny logos and asking who can we really trust?

I compare the three most common certified cruelty-free bunny logos found in Canada and the U.S: Leaping Bunny, PETA’s Beauty Without Bunnies, and Choose Cruelty Free.

PETA-certified-Cruelty-Free2

PETA’s Beauty Without Bunnies

With over 1,900 brands certified by PETA’s Beauty Without Bunnies Program, this makes it one of the most well-known cruelty-free programs. Applicants must fill out an 8 question, Q&A and sign a statement of assurance provided by PETA.

No testing or monitoring is performed, therefore the legitimacy of PETA’s cruelty-free logo depends on the honesty and accuracy of written statements. Companies also do not have to be re-accredited once they’re approved and PETA states in an email response, they “try to keep abreast of changes occurring within companies (e.g. if a company is acquired by a new parent company or starts selling in China). PETA’s lists are updated frequently to reflect any additions, removals, or other changes.”

Limitations with PETA’s Cruelty-Free Standards 

However I have seen a number of brands that are certified cruelty-free by PETA but state in their animal testing policy that they do not test on animals, except when required by law. Animal testing is not required in Canada and the U.S. but in certain countries (like China) or in certain circumstances (to test for other concerns not related to cosmetics) testing on animals may be required.

For example. Smashbox states on their website’s FAQ that they “don’t test on animals, nor ask others to test on [their] behalf, except where required by law.” But Smashbox remains to be certified cruelty-free by PETA and listed under their  ‘companies DO NOT test on animals’.

Another important note to make is that PETA claims their cruelty-free standards ensure suppliers of certified companies do not conduct, commission, or pay for any tests on animals for ingredients, formulations, or finish products. However I have reviewed their application process and applicants only have to state an agreement exist with their suppliers that no animal testing is performed. But PETA does not require any proof of written statements, agreement, contract, or signed documents with their suppliers in order to be certified cruelty-free.

Suzi from Cruelty Free Kitty actually caught this discrepancy where a PETA certified brand blatantly told her that they cannot confirm that none of their suppliers test on animals.

Leaping-Bunny-Cruelty-Free-Certified

Leaping Bunny

Leaping Bunny is an internationally recognized certification program and what sets Leaping Bunny apart from other cruelty-free programs is their strict no animal testing standards, Supplier Monitoring System, and their mandatory audits.

Their Supplier Monitoring System requires companies to show and submit proof of documents that each of their suppliers comply with Leaping Bunny’s standards.

Leaping Bunny also does not allow applicants to distribute their products in foreign markets that require animal testing (such as China). Certified brands must also recommit annually and companies may require to be audited to ensure they meet Leaping Bunny’s standards.

However Leaping Bunny does certify brands that are owned by a parent company that tests on animals (e.g. Urban Decay, Tom’s of Maine) but they ensure that these brands “must promise to operate as stand-alone subsidiaries with their own supply chains and must continue to meet the requirements of the Leaping Bunny Standard in order to remain on our list” (Source: Leaping Bunny)

Choose-Cruelty-Free-Certified-Logo

Choose Cruelty Free

Choose Cruelty Free (CCF) is an independent, non-profit organization based in Australia but CCF accredited brands have an international presence so you may have seen the CCF bunny logo on a number of products in North America.

CCF currently has over 250 accredited brands and they have different standards compared to Leaping Bunny and PETA. Most notably, CCF does not accredit brands that are owned or related to a non-cruelty-free company and they have some restrictions on the use of certain animal ingredients.

CCF requires accredited brands to sign a legally binding contract to guarantee the statements made on their applications are true. Applicants must also provide written statements from their raw ingredient suppliers that clearly states all ingredients they supply to the applicant is not tested on animals.

CCF does not conduct annual audits since they are too small of an organization (with one employee and a small team of 6 volunteers!) however they do require companies to be re-accredited. There is no set timeframe for re-accreditation but they do this regularly as resources allow or when companies introduce new products.

Final Words

I want to make a point here that there isn’t a right or wrong way of going about making cruelty-free and kinder choices. To each his own and if you feel comfortable with supporting PETA and their standards, then no one should convince you otherwise of doing what you feel is right for yourself.

I believe it’s important to know the difference between each of these certified cruelty-free standards and then making an informed decision thereafter! =)


Now that’s out of the way, let me know in the comments below which of these certified bunny logos and organizations do you trust?

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26 Comments
  • Maria
    May 5, 2016

    Hello from Poland ( the heart of Europe )! In my country, PETA guidelines are generally not trusted by vegans. I personally rely on the Leaping Bunny logo. I do realise that they certify brands that are owned by a cruel parent company, but at least those brands are clearly marked on their list.

    • Vicky Ly
      May 6, 2016

      Thanks for sharing your thoughts, Maria! I love hearing from cruelty-free shoppers all around the world and which CF logos they trust! =)

      I think that is the general consensus about PETA, lots of caring consumers in Canada and the US have the same thoughts as you. But I think most people just starting out like to rely on a broader list so that they have more options to choose from. But when they become more comfortable and get the hang of shopping cruelty-free.. they usually rely on other means aside from PETA’s list.

      And I think PETA does mark which of their certified brands are owned by a parent company that does test on animals. They usually have it right next to the brand name… like Urban Decay (L’Oreal) <--- But then again, users have to know that L'Oreal tests on animals. So again, it's not always crystal clear...

  • Susan Hager
    February 25, 2016

    I feel most comfortable relying on the Leaping Bunny logo to best ensure my use of cruelty free products. It can sometimes be challenging, particularly when it comes to make up.

  • Helena
    January 4, 2016

    I have found that PETAS cruelty free and vegan label has been on products that use ingredients derived from honey (which generally wouldn’t be considered vegan). I would recommend thoroughly checking things with their approval stamp on them. I’ve also seen food on their website that was listed as vegan but actually contained animal ingredients.

    • Vicky Ly
      January 4, 2016

      That’s interesting! It gets a little tricky because PETA certifies the brand as a whole and not individual products. So a brand can have various vegan products but then decide to introduce some products with honey or beeswax and won’t notify PETA of these changes. PETA doesn’t have an audit system in place so they pretty much have to rely and trust that the brands are being truthful which is a bit concerning to me. But I definitely recommend contacting PETA whenever you see a discrepancy where a brand that they’ve certified as both cruelty-free and vegan sells products that has honey. and I totally agree with you about double checking any and everything to make sure it’s 100% vegan even when there’s an accredited bunny logo! =)

  • Vegan Beauty Blog
    November 9, 2015

    Wonderful post, very well-researched and I love your infographic <3

  • Cruelty Free Kitty
    November 7, 2015

    Very thorough post as usual, Vicky! I love your infographic. It’s interesting that CFF doesn’t certify companies that are owned by parent companies that test on animals.

  • Vinessa Campbell-Diamond
    November 7, 2015

    I am vegan

  • Sofía
    November 6, 2015

    Really helpful!
    Thank you for this article 🙂

  • Julie
    November 6, 2015

    If a product has been out for a long time (like Dove soap) then do they still test it on animals? And what is the best way to let companies know why you’ve stopped buying their animal-tested product? Any tips? Thank you!

    • Marlenne
      January 20, 2016

      Hello Julie. The problem is the company that owns the product still tests on animals. And they will use your money to launch more animal tested products.
      I think the best way is to sent them an email stating you won’t purchase their products again until they stop testing on animals (including selling in China) and get certified by leaping bunny (the most reliable resource). Hope that helped, thank you for caring 🙂

  • Amy
    November 6, 2015

    Thank you for posting this! I had no idea about the differences. I live in a super small town in Ohio, so finding cruelty-free products (without ordering online) can sometimes be difficult. But this information will definitely come in handy when shopping online or when I venture out of my small town to do some real shopping, haha.

  • Edwina
    November 6, 2015

    Thank you so much for this information. I am committed to never purchasing any product unless it is cruelty free. I follow Leaping Bunny guidelines but it is good to know that there is another list to check as well. I don’t follow PETA guidelines as I don’t trust them on other issues.

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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