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Sounds like a cool guy.

Sounds like a cool guy.

A couple of vegan and clean skincare goodies I got from my first order from @thedetoxmarketcanada! 🌿✨ My skin has changed so much in just the past year alone. I went from very oily skin to acne-prone to eczema flare-ups and now surface dryness 😔 So lately, I've been looking into the ingredients of all my skincare products and consciously trying to make an effort to buy clean, non-toxic, and organic products.  This is my second bottle of @oseamalibu's Blemish Balm, it's an amazing lightweight moisturizer that has really helped clear up my skin without drying it out or trigger my eczema. 🌸 I also wanted to try their Atmosphere Protection Cream which claims to hydrate and help provide barrier protection against visible damage caused by environmental stressors such as dry climates, wind and air pollution. 🌍 I’d love to know, what are some non-toxic & vegan skincare products/brands are you currently loving or would recommend?? 💕

A couple of vegan and...

Ain't nuthin but a V-GANG, baby! ✌🏻✨🌱 VGANG: a group of people taking a hardcore gangster approach to wellness and conscience living. - defined by Will.I.Am
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📸 via @jemglo_cosmedx

Ain't nuthin but a V-GANG,...

My lips are instantly and intensely hydrated thanks to @nclabeauty’s [NEW] 100% Natural & Vegan Lip Balm! 💋 They have 8 flavors to choose from including Red Velvet, Almond Cookies, Marshmallow, and Watermelon!! 🍉 🍉 🍉  This watermelon Balm Babe smells and tastes like watermelon candy! Formulated with shea butter, cocoa butter, avocado butter, and coconut oil.
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I love how light and moisturized this lip balm feels and I especially love how it doesn't leave that waxy feeling behind 👌🏻
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Most lip balms on the market contain beeswax, lanolin, or honey, making them NOT vegan. And then there are some other brands that are NOT cruelty-free including Nivea, Chapstick, EOS*, Blistex, Aquaphor, and Vaseline.
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*Note: EOS is sold in-stores in China but they claim that since they manufacture their products in China, they do not need to test on animals as required by law. However, EOS' products are still at risk of POST-market animal testing where Chinese officials will pull products off from store shelves and test them on animals, this is often done without the company's knowledge or consent. So at this time, we do not feel comfortable classifying any beauty brand selling their products in-stores in China to be "cruelty-free" to our standards.
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#ncla #nclabeauty #balmbabe #nclabalmbabe #nclawatermelon #veganlipbalm #crueltyfreelipbalm #naturallipbalm #cleanlipbalm #gifted

My lips are instantly and...

Let's Get Sheet-Faced!! ✨🙋🏻‍♀️ Some of my favourite cruelty-free and vegan sheet masks include:
🌵 @elfcosmetics (All Vegan)
🌵 @pacificabeauty (All Vegan)
🌵 @acurebeauty (All Vegan)
🌵 @yesto
🌵 @andalounaturals
🌵 @100percentpure
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Plans on getting sheet-faced this weekend? Share some of your favourite cruelty-free sheet masks!💕
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📸 via @popsugar

Let's Get Sheet-Faced!! ✨🙋🏻‍♀️ Some...

HAPPY 🍟 DAY! "You're not cheating on your diet by eating fries, you're cheating on fries by going on a diet."
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📸 via @jiffpom

HAPPY 🍟 DAY! "You're not...

Those Jalapeño Kettle Chips are LIFE!🔥 I also love Takis, Sour Patch Kids Candy, Oreo Cookies in the Carrot Cake Flavor, Dad’s Oatmeal Cookies, and Doritos’ Spicy Sweet Chili chips! 👌🏻✨ — all in moderation, of course 🙂
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What are some of your favourite accidentally vegan snacks?
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📸 via @livekindlyco

Those Jalapeño Kettle Chips are...

Daydreaming of being on a beach right now with this gorgeous turquoise creme nail polish color called Son of a Beach by @heroine.nyc 🏝
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All of heroine.nyc nail polish are cruelty-free, vegan, and 9-free! 💚
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#heroinenyc #gifted #beaheroine #beachbabes

Daydreaming of being on a...

Aren’t we all 😔🌱🌍
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// #regram 📸 via @thegoodtrade

Aren’t we all 😔🌱🌍 ....

Never too small to make a big difference ✊🏻💕✨
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📸 via @theveganbox

Never too small to make...

Which Cruelty Free Bunny Logos Can We Trust?

This post may contain affiliate links.

Not all bunny logos are the same. I always like to remind caring consumers to be aware of which cruelty free bunny logos to trust. There are unofficial bunny logos that hold no credibility or legitimacy as they’re regulated by the same people who are trying to sell you their products.

Then there are certified cruelty-free bunny logos where a third party organization regulates who gets to use them and the standards they must meet. But each certification has their unique set of standards, application process, and monitoring systems in place.

This is frustrating because it leads us to wonder who can we really trust? This comparison guide will help clarify the differences so that you can better understand who to trust. Comparing the different certified cruelty free bunny logos and asking who can we really trust?

I compare the three most common certified cruelty-free bunny logos found in Canada and the U.S: Leaping Bunny, PETA’s Beauty Without Bunnies, and Choose Cruelty Free.

PETA-certified-Cruelty-Free2

PETA’s Beauty Without Bunnies

With over 1,900 brands certified by PETA’s Beauty Without Bunnies Program, this makes it one of the most well-known cruelty-free programs. Applicants must fill out an 8 question, Q&A and sign a statement of assurance provided by PETA.

No testing or monitoring is performed, therefore the legitimacy of PETA’s cruelty-free logo depends on the honesty and accuracy of written statements. Companies also do not have to be re-accredited once they’re approved and PETA states in an email response, they “try to keep abreast of changes occurring within companies (e.g. if a company is acquired by a new parent company or starts selling in China). PETA’s lists are updated frequently to reflect any additions, removals, or other changes.”

Limitations with PETA’s Cruelty-Free Standards 

However I have seen a number of brands that are certified cruelty-free by PETA but state in their animal testing policy that they do not test on animals, except when required by law. Animal testing is not required in Canada and the U.S. but in certain countries (like China) or in certain circumstances (to test for other concerns not related to cosmetics) testing on animals may be required.

For example. Smashbox states on their website’s FAQ that they “don’t test on animals, nor ask others to test on [their] behalf, except where required by law.” But Smashbox remains to be certified cruelty-free by PETA and listed under their  ‘companies DO NOT test on animals’.

Another important note to make is that PETA claims their cruelty-free standards ensure suppliers of certified companies do not conduct, commission, or pay for any tests on animals for ingredients, formulations, or finish products. However I have reviewed their application process and applicants only have to state an agreement exist with their suppliers that no animal testing is performed. But PETA does not require any proof of written statements, agreement, contract, or signed documents with their suppliers in order to be certified cruelty-free.

Suzi from Cruelty Free Kitty actually caught this discrepancy where a PETA certified brand blatantly told her that they cannot confirm that none of their suppliers test on animals.

Leaping-Bunny-Cruelty-Free-Certified

Leaping Bunny

Leaping Bunny is an internationally recognized certification program and what sets Leaping Bunny apart from other cruelty-free programs is their strict no animal testing standards, Supplier Monitoring System, and their mandatory audits.

Their Supplier Monitoring System requires companies to show and submit proof of documents that each of their suppliers comply with Leaping Bunny’s standards.

Leaping Bunny also does not allow applicants to distribute their products in foreign markets that require animal testing (such as China). Certified brands must also recommit annually and companies may require to be audited to ensure they meet Leaping Bunny’s standards.

However Leaping Bunny does certify brands that are owned by a parent company that tests on animals (e.g. Urban Decay, Tom’s of Maine) but they ensure that these brands “must promise to operate as stand-alone subsidiaries with their own supply chains and must continue to meet the requirements of the Leaping Bunny Standard in order to remain on our list” (Source: Leaping Bunny)

Choose-Cruelty-Free-Certified-Logo

Choose Cruelty Free

Choose Cruelty Free (CCF) is an independent, non-profit organization based in Australia but CCF accredited brands have an international presence so you may have seen the CCF bunny logo on a number of products in North America.

CCF currently has over 250 accredited brands and they have different standards compared to Leaping Bunny and PETA. Most notably, CCF does not accredit brands that are owned or related to a non-cruelty-free company and they have some restrictions on the use of certain animal ingredients.

CCF requires accredited brands to sign a legally binding contract to guarantee the statements made on their applications are true. Applicants must also provide written statements from their raw ingredient suppliers that clearly states all ingredients they supply to the applicant is not tested on animals.

CCF does not conduct annual audits since they are too small of an organization (with one employee and a small team of 6 volunteers!) however they do require companies to be re-accredited. There is no set timeframe for re-accreditation but they do this regularly as resources allow or when companies introduce new products.

Final Words

I want to make a point here that there isn’t a right or wrong way of going about making cruelty-free and kinder choices. To each his own and if you feel comfortable with supporting PETA and their standards, then no one should convince you otherwise of doing what you feel is right for yourself.

I believe it’s important to know the difference between each of these certified cruelty-free standards and then making an informed decision thereafter! =)


Now that’s out of the way, let me know in the comments below which of these certified bunny logos and organizations do you trust?

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25 Comments
  • Bev
    December 11, 2018

    Great comparison chart, it would have been great if you would have included the fees each charge to apply and then the fees they charge to use their logo on a companies products. You would think that the more thorough an assessment the more it would cost to be accredited/certified. which is understandable given the amount of time required to do that. I manage a certification trademark and some of our applications take many, many hours to assess and complete as we have to be extremely thorough. Thanks for this chart.

    • Ana Tascon
      August 15, 2019

      HELLO,

      The company that im working it interested in get Cruelty free certification and logo, we already have the questionnaire and the first question is about in vitro test used. do you know if thi is mandatory? and which specific in vitro test do we need to do?
      I hope you can help me this, thank you so much!!

      Ana

  • Niv
    December 11, 2018

    Why is South Africa’s ‘Beauty Without Cruelty’ org not on the list.
    Check them out.

  • Aleksandra
    May 18, 2018

    I looked at PETA’s website and it would appear that their requirements are different now.
    1. “All companies that are included on PETA’s cruelty-free list have signed PETA’s statement of assurance or submitted a statement verifying that neither they nor their ingredient suppliers conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products.” – this does mention the suppliers.
    2. “Company representatives […] must complete a short questionnaire and sign a statement of assurance verifying that they do not conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products and that they pledge not to do so in the future.” – however, there’s nothing about whether the companies check that their suppliers don’t test at all, only that they don’t commission the tests for themselves.
    3. “Companies are putting their integrity on the line when they respond to consumers. A company that has publicly announced an end to tests on animals and states in writing that it doesn’t test on animals would face a public relations disaster and potential lawsuits if it was caught lying.” – lol. Yeah right, integrity, like that would actually harm a company. And who would catch them lying? I still can’t see anything about PETA conducting audits, so it seems this hasn’t changed.
    4. “”Working for Regulatory Change” is a category that recognizes companies that test on animals only when required by law, that are completely transparent with PETA about which animal tests they conduct and why, and that are actively working to promote development, validation, and acceptance of non-animal methods.” – well, they put them on a separate list.

    What do you think about this? Maybe there is an update needed? Do you think PETA’s list is more credible now? Although I see brands with unclear statements (such as listed by LH on the avoid or grey list!) or owned by testing brands, like Burt’s Bees. It tells you the parent company’s name, but nothing apart from that, so if someone doesn’t know what this means, they will be fooled by the “This company is cruelty-free! It does NOT test on animals.” – no, it’s NOT cruelty free if it’s owned by Clorox. I don’t know. I wonder what your take on this is!

  • Josie
    March 18, 2017

    I wish to promote cruelty free in my hometown
    Wonder if I can repost your table comparing the three cruelty free logos to my Facebook page?

    • Faith Keolker
      May 18, 2017

      Great article, thanks for clarifying! I have a website promoting cruelty free beauty and fragrance, and I just got asked how to distinguish between the “cruelty free” logos and what the differences are. I have already done some research on this and have posted about it, but your blog is more detailed. I will mention your blog in my reply to my poster.

  • Rhonda Nelson
    October 29, 2016

    I have been an advocate for and consumer of cruelty free products for at least 15 years. I am so thrilled the issue has become so much more mainstream and cruelty free products are so much easier to find now! However, there is still a long way to go! I still have people laugh when I say I only buy products that are cruelty free or people ask “why would a company test (fill in the blank) on animals?”. I think both reactions are because people simply do not realize the majority of household and personal care products are tested on animals. So thank you for your website. You are helping get the word out! Like a previous poster, if I can’t find the animal testing policy for a company online, I email the company directly to find out. If they respond that they do not have a cruelty free policy, I respond asking them to consider and state I am unable to use their products until they are cruelty free. Lastly, when I first started purchasing cruelty free I always used the PETA list as my guide. However, I have since looked for any of the three or direct correspondence with the company. Now that I see the differences on your website, I will certainly be looking more for the Leaping Bunny logo and using that list. Thank you for what you do!!

  • Yakwa Nawah Machir
    June 30, 2016

    Pure Power Panda Tweeted you, I got Gmail Notification; checked earlier. Was about cosmetics. I was confused at first, was thinking Panda started this website; until I read About Ethical Elephant. Interesting article, look forward to listening to what you have to say about Veganism.

  • Ado
    May 13, 2016

    About unofficial bunny logos:
    Even when (arguably) most people prefer cruelty free products, many still want animal testing, so it is a bit of a gamble for a company to use such logo, if they are not been honest with what they really do.
    Still, better that than nothing, I guess, if things come to worst.

  • Linda Hanley
    May 6, 2016

    I think people should try to encourage China to end all animal testing. However, having said that and doing business in China, I know first hand how absolutely overwhelming that will be. The views on animals in China by many people I have come in contact with in certain parts of China vary wildly from animals being seen as just a food source to those that are more in line with the views held on this website. You would be hard pressed to find many vegans in China. There are cultural reasons for this as well that are centuries old. I think the key is in educating younger people who are studying abroad as they bring information back to their country. As you know information access is limited in China. Reaching out to young people studying in other countries is our best bet. Regarding the guidelines above. How upsetting to know that they are so varied. I feel that one is constantly trying not to fail. I’m getting to the point that I just do my own activism. If I want to know the policies of a company I just email them directly for my own knowledge and share that info with friends. I think we all have to take responsibility for our own actions and hope that people will do the same even if it take a lot of time. I also think that tolerance on all fronts is best. If I get a response that I am not happy with I write back and kindly tell them that I cannot consume their product while animal testing is in place. Money is a great motivator. Thanks for the website.

    • Vicky Ly
      May 6, 2016

      I loved reading your response, Linda! Thank you for sharing your insight on this complex issue. I wholeheartedly agree with you, my cultural background is part Chinese where a quarter of my family is from China so I understand the struggle of trying to get them to see why animal testing or even eating animals isn’t morally justified nowadays.

      and you bring up such a valid point of how we should educate younger people who are studying abroad with the hopes that they’ll bring the information back to their country and influence within… I know this will surely make a difference in the long-term.

      it’s also great to hear that you’re actively involved in reaching out to companies and hearing them out and then sharing that information with your friends. I hands down believe that our purchasing power is going to help change things faster than waiting around for laws and regulations to be put into place!

      • tabitha
        April 25, 2019

        i just wanted to say thank you very much for the information…..i know there’s always a ‘back-door’ it seems when it comes to anti-cruelty/animal testing logos and you have to take most things with an unfortunate grain of salt, so i appreciate any additional education/knowledge on the products i buy, seeing that i’m trying to buy ‘bunny’ logo only products…..

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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