Now that wet n wild is no longer cruelty-free, we recommend @jordanacosmetics as an affordable cruelty-free drugstore makeup option!πŸ’„πŸ° They also recently updated their site and started labelling which of their products are vegan and don't contain any animal-derived ingredients or by-products!! ✨ You can find a list of Jordana's vegan products down below to help you shop cruelty-free α΄€Ι΄α΄… vegan on the go! ✌🏻
Jordana Cosmetics 𝓋𝑒𝑔𝒢𝓃 Product List (2019)
β™₯ Black Pearl Metallic Matte Liquid Lip Color
β™₯ Brow Powder Duo
β™₯ Cat Eye Liner
β™₯ Color Tint Blush
β™₯ Color Xtend Eyeliner
β™₯ Cosmic Glow Holographic Lip Gloss
β™₯ Creamy Liquid Foundation
β™₯ Creamy Liquid Foundation With Pump
β™₯ Eye Primer / Base
β™₯ Fabubrow Eyebrow Pencil
β™₯ Fabubrow Shape & Set Gel
β™₯ Fabuliner Bold Felt-Tip Liquid Eyeliner
β™₯ Fabuliner Liquid Eyeliner
β™₯ Fineliner Felt-Tip Liquid Liner
β™₯ Forever Flawless Pressed Powder
β™₯ Glow N’ Go Creamy Strobing Stick
β™₯ Instant Glow Liquid Highlighter
β™₯ Powder Bronzer
β™₯ Prime No-Pores Pore Refining Face Primer
β™₯ Quickbrow Micro Eyebrow Pencil
β™₯ Sculpt N’ Go Creamy Contour Stick
β™₯ Sweet Cream Matte Liquid Lip Color
β™₯ Take Cover Full Coverage Concealer
β™₯ Triple Play All Over Color
πŸ“Έ via @jordanacosmetics

Now that wet n wild...

What The F... @wetnwildbeauty?! πŸ˜’ This is why cruelty-free consumers have trust issues!
Incredibly sadden by the news and confirmation that @wetnwildbeauty products are indeed sold in mainland China where animal testing for cosmetics is required by law πŸ’” I have removed Wet N Wild from our cruelty-free directory lists, but please check out @logicalharmony and @crueltyfreekitty's posts for details about the recent news. A summary simply isn’t enough to explain everything that’s been brought to light and how Wet N Wild was caught lying about selling in China πŸ˜‘


What The F... @wetnwildbeauty?! πŸ˜’...

BARBIE PINK πŸ’— always cruelty-free + vegan πŸ’…πŸ»@nclabeauty #VeganManiMonday #nclaxbarbie

BARBIE PINK πŸ’— always cruelty-free...

Happens more often than I’d like to admit 🀭.... // πŸ“Έ via @hummusmem3s

Happens more often than I’d...

Going home to be ugly in peace is one of my fave things to do πŸ™ŒπŸ» #friyay #longweekendplans // πŸ“Έ via @theobonaparte

Going home to be ugly...

Be gentle with yourself on your journey to living and choosing cruelty-free. Know that you'll probably make mistakes along the way and that's OK. Give yourself permission to learn and grow, and to strive for progress, not perfection. It's not a race or competition to see who can be the best cruelty-free consumer, go at your own pace and always remember what you're doing IS making a difference to animals and the planet! πŸ°πŸŒπŸ’•// πŸ“Έ via @fequalshq

Be gentle with yourself on...

How do turtles communicate with each other? 🐒
Shell phones. 🀭 Couldn’t resist a turtley lame mom joke lol. I also couldn’t resist this stunning and adorable sea turtles smoothie bowl 🐒 made by @naturally.jo! πŸ˜πŸ‘πŸ»βœ¨

How do turtles communicate with...

Because vegans frequently find themselves on desert islands... πŸŒ΄πŸ™„

Because vegans frequently find themselves...

The best feeling is changing out of your public sweatpants and into your house sweatpants. My kinda weekend plans πŸ™ŒπŸ»βœ¨ // πŸ“Έ via @mate_the_label

The best feeling is changing...

Every time. πŸ˜‚ #relatable
// πŸ“Έ via @sassyspudshop

Every time. πŸ˜‚ #relatable //...

Cruelty-Cutter: Why This Mobile App is My All-Time Favourite Cruelty-Free App

This post may contain affiliate links.


Cruelty-Cutter is brought to you by the amazing folks at The Beagle Freedom Project who rescues beagles and other animals used for animal experimentation in research labs, giving them a chance at life in a loving home. This app is $2.99 but is currently my favourite because it offers some unique features that other cruelty-free apps haven’t been able to match yet.

How does it work?

As you’re shopping and you come across a product and wondering if it’s cruelty-free… take out this app and scan the barcode with your camera. As you can tell.. I have a pretty beat up phone and camera with some humidity in the lens but the app is still able to pick up on the code. The next screen that comes up will say whether it’s cruelty-free or not.


Cruelty Cutter App's Scan Functionality
Scan a product’s barcode and instantly know whether it’s been tested on animals!

If it IS cruelty-free, you have the option of sharing the wonderful news to your friends or followers, saving it to your favourites for easy browsing later, or checking out the company’s website.

If it’s NOT cruelty-free, you can ‘bite back’ by sharing your disappointment to your network in the hopes that others will also learn to avoid purchasing this product too. And what’s awesome about this app is that it will then provide you with Cruelty-Free alternatives, redirecting your efforts to choosing a product that you’ll enjoy and that wasn’t tested on animals. Thumbs up!

In the case where the app is not sure about the brand’s cruelty-free status, you have the option to help expand their database by clicking ‘Add Product’ and the makers of the app will be notified to contact the company directly to determine if the product is tested on animals. How cool is that?Β 

Search by brand name
Check to see if you’re favourite brands test on animals with the Cruelty Cutter App

If you don’t have a product to scan, you can browse through their ‘Cruelty-Free Directory’ and search by the company’s name like I did and saw that one of my favourite cosmetics brand,Β Obsessive Compulsive Cosmetics, is on the list! Woohoo. You can switch tabs at the top and find companies that DO test on animals so you know which of the bad guys to avoid.

And to really step it up, you can also browse their cruelty-free directory by Category. For example, they have a category for ‘Body Care’ with the following sub-categories: Bath & Shower Care, Body Moisturizers, Foot Care, Self Tanner, Sun Care. This comes handy when you’re trying to look for cruelty-free alternatives as mentioned above!

Extra Features

Just as you thought this marvellous app couldn’t get any better, they have these wicked ‘Doggie Dollars’ (DD) where users can earn and redeem for discounts and special promotions on cruelty-free products. I only have 3 Doggie Dollars sitting in my account (Yup, complete low ballin status right now) so I haven’t personally been able to reap the rewards just yet. But I ain’t complaining.. this app is just full of extraordinary powers that will help so many people, myself included, to finding kinder and ethical choices!

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β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Cruelty-Cutter: Why This Mobile App is My All-Time Favourite Cruelty-Free App