Color Wow

Last Updated: May 19, 2021

Is Color Wow Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Color Wow’s ethics and initiatives.

Ethical Analysis

Is Color Wow cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Color Wow’s policies.
Color Wow is cruelty-free. None of Color Wow’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Color Wow’s products are vegan but they have some vegan options.
Color Wow does not claim or market itself as a sustainable company.
Color Wow has been non-responsive when I asked if their mica is ethically-sourced without the use of child labor.
Color Wow products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Color Wow

Color Wow offers products for color-treated hair to help stop the color from fading, cover roots, keep the texture smooth and shiny, and prevent hair loss.
COMPANY BASED IN: USA
PRODUCTS MADE IN: USA, EU, China
PRODUCTS: Hair Care
CERTIFICATIONS: N/A

Color Wow

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Color Wow cruelty-free products on Amazon or at Ulta and Walmart.

Color Wow is Cruelty-Free

Color Wow has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Color Wow to be Cruelty-Free.

Below is what’s currently stated on Color Wow’s website:

Color Wow Cruelty-Free Claims

What About China’s Animal Testing Laws?

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2021.

But Color Wow has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Color Wow is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Color Wow, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Color Wow products are vegan?

I reached out to Color Wow to ask which of their products are vegan and they provided me with a list (see below).

Color Wow Vegan Product List

The following Color Wow products are suitable for vegans and do not contain any animal-derived ingredients or by-products. This vegan product list was provided by Color Wow.


Not Vegan – Color Wow

Below is a list of Color Wow products that contain some animal-derived ingredients or by-products and are not suitable for vegans:

  • Color Security Shampoo (contains keratin) – not vegan
  • Cult Favorite Flexible Hairspray (contains keratin) – not vegan
  • Dream Coat for Curly Hair (contains keratin) – not vegan
  • Raise The Root Spray (contains keratin and lanolin) – not vegan
  • Speed Dry Spray (contains keratin) – not vegan

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless a company publicly addresses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Color Wow if their mica is ethically sourced without the use of child labor, but they never responded to any of my emails or messages.


Where are Color Wow products made?

“They are made in the US and EU. The Root Cover-ups are made in China, but are NOT sold in China.”

*Note: Cosmetics made in China are not required to be tested on animals. Only cosmetics that are imported and sold in physical stores in mainland China are required to be tested on animals according to China’s animal testing laws.

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