Is ATTITUDE Cruelty-Free?
Yes. ATTITUDE is cruelty-free and 100% vegan. ATTITUDE products are not tested on animals and they do not contian any animal-derived ingredients.
ATTITUDE offers a range of products from household cleaning products, bath and body care products, and even some baby and pet care products. ATTITUDE is also owned by Bio Spectra.
ATTITUDE claims that their products do not use any animal based ingredients and therefore are vegan.
ATTITUDE’s Animal Testing Policy (2018)
*This post has been updated to reflect new information.
My original publication of this post (Sept 3, 2015) suggested that ATTITUDE was selling some of their products in stores in Mainland China via their Hong Kong import agency.
Hong Kong is exempt from China’s pre-market animal testing laws however I was originally under the impression that ATTITUDE was distributing and selling their products in-stores throughout Mainland China through their Hong Kong import agency. In this case, their products were still subject to post-market animal testing.
However my recent conversation with ATTITUDE has confirmed that their products are sold online only to Chinese customers in Mainland China and not sold physically in-stores.
Therefore I am happy to report now that ATTITUDE is considered cruelty-free!
China’s Animal Testing Laws
First of all, ATTITUDE uses no animal tallow or any other animal based ingredients, in the manufacturing of any of its environmentally friendly ATTITUDE products. All components used are either vegetable or mineral based and are selected for their environmental and health safety profile.
ATTITUDE’s mission is to promote responsible consumption by providing effective products that minimize the impact on health and environment. Therefore, we do not perform or instructs to perform test on animals, neither for its finished products or ingredients, and does not tolerate animal cruelty.
Regarding the ingredient suppliers, we do ask each of them to agree on providing us the origin of each ingredients, along with a required signature to legally make sure the ingredients were not tested at any point in time.
It is true that China requires animal testing for personal care products and cosmetics before being registered by the government. Therefore, none of our products are registered in China. We don’t export our products directly to China but they are available in China. When importing products in Hong Kong, considered as a free trade zone, the animal testing process is not required. When Chinese distributors are interested in buying and selling ATTITUDE products, they buy them from our Hong Kong import agency.
ATTITUDE is Cruelty-Free!
After confirming that ATTIUDE is only selling to Chinese customers through e-commerce platforms where animal testing is not reqired by law, I am happy to confirm ATTITUDE is now cruelty-free!