What are some of your fave cruelty-free + vegan skincare brands? 🐰🌿✨ with literally hundreds of vegan options to choose from, making the switch to a cruelty-free skincare routine has never been easier! πŸ’– (πŸ“Έ via @livekindlyco)

What are some of your...

The best things in life are CRUELTY-FREE! πŸ’žπŸŒΏβœ¨ (via @inthesoulshine)

The best things in life...

Weekend mood πŸ’žβœ¨
. (πŸ“Έ via @thecosmeticsfridge)

Weekend mood πŸ’žβœ¨ . ....

πŸ†• VEGANCUTS FALL MAKEUP BOX IS HERE! πŸ‚πŸ’›πŸ“¦ If you're just getting into cruelty-free + vegan makeup or you're like me, a vegan makeup addict, then you'll LOVE @vegancuts seasonal makeup boxes! πŸ’„ (Get $5 OFF with coupon code: ETHICALELEPHANT)
Here's a peek inside this season's box:
πŸ’‹ Powder Contour Kit from @aestheticacosmetics
πŸ’‹ Cherry Matte Setting Spray from @pacificabeauty
πŸ’‹ Eyeshadow in the color Garden Rose from @rmsbeauty
πŸ’‹ Makeup blending brush from @labeautesoi
πŸ’‹ Eyeliner pencil in the shade: Bright Eyes from @100percentpure
The scoop: 5 full-size cruelty-free + vegan makeup products with a total value of $100. You can customize the box by picking your choice of eyeshadow and eyeliner pencil colors! ✨ This season's box supports Sofi and friends at the Wildcat Sanctuary in Sandstone, MN. 🦁🌿
Have you tried any of these vegan goodies before? 🧑 I’m obsessed with the cherry setting spray, it smells sooo good!! πŸ’
#vegancuts #vegancutsmakeupbox #vegancutsbox #gifted #affiliate


πŸ”₯ BREAKING NEWS: Shiseido acquires Cruelty-Free Beauty Brand, Drunk Elephant for $845 Million! 🐘
What’s the current situation with Drunk Elephant’s cruelty-free status?πŸ‘‡πŸ»
Shiseido is NOT a cruelty-free corporation, they DO test on animals when required by law and the brand, as well as, some of their subsidiary brands (like NARS) are sold in mainland China and are required by law to test on animals.
Shiseido does own two cruelty-free brands, bareMinerals and BUXOM.
So.. will Drunk Elephant remain Cruelty-Free?
YES! According to Drunk Elephant, they'll remain cruelty-free and Leaping Bunny certified!!! βœ¨πŸ™ŒπŸ»βœ¨Swipe πŸ‘ˆπŸ» to read their response when asked about their cruelty-free standing after the announcement.
TL;DR - Shiseido (a non-cruelty-free corporation) acquires Drunk Elephant but they’ll remain committed to being cruelty-free. Drunk Elephant is not sold in-stores in China and has no plans to.
#crueltyfree #crueltyfreenews #drunkelephant #shiseido

πŸ”₯ BREAKING NEWS: Shiseido acquires...

All good things are wild & CRUELTY-FREE! 🐰✌🏻🌿

All good things are wild...

Buhaha I need this! πŸŽƒπŸ‚ and all the other awesome vegan good stuff by @thepunkybunny πŸ‘ˆπŸ»
Speaking of vegan candy:
🍬 Sour Patch Kids
🍬 Twizzlers
🍬 Jolly Rancher Hard Candy
🍬 Air Heads
🍬 Skittles (edit: Including the UK versions!) 🍬 Dots
Let me know what are some of your favourite vegan candy?πŸ‘‡πŸ» (πŸ“Έ via @thepunkybunny)

Buhaha I need this! πŸŽƒπŸ‚...

How often do u do your nails?πŸ’…πŸ» I like to do mine 2-3 times a week. ✨ I find it so therapeutic and I just love changing nail polish colours depending on my mood and the season! πŸƒ

These are some of my cruelty-free and vegan manicure essentials:
🌿 Soy nail polish remover (acetone-free) by @786cosmetics - love how gentle, yet effective this nail polish remover is!
🌿 Nail cuticle oil - β€˜So Rich,  Love Potion’ by @nclabeauty - love the smell of ALL their cuticle oils!! They have travel-size ones too now!
🌿 Non-Toxic Base Coat by @siennabyronbay, the best sticky base coat I’ve ever used!
🌿 Clear Top Coat by @lovemissfrankie, love this because it’s got a nice, wide-tapered brush which makes application quick and easy!
🌿 Hydrating vegan hand cream by @cakebeauty which smells like French vanilla cupcakes!!
🌿 And the color (swipe πŸ‘ˆπŸ») I have on today is from @siennabyronbayβ€˜s latest collection, the color is called Serenity ✨
#crueltyfree #crueltyfreenails #vegan #veganbeauty #vegannails #vegannailpolish #missfrankie #ncla #nclabeauty #siennabyronbay #786cosmetics #cakebeauty #gifted

How often do u do...

IKEA Canada launches a πŸ†• plant-based burger, VΣ’XT Burger! πŸ” It's currently only available at @ikeacanada’s new outdoor dining experience in Coquitlam, Canada. Find the white food truck, Foodbox, outside at this location to try their new vegan cheeseburger today! 🌱

IKEA Canada launches a πŸ†•...

Some bunny loves u when u choose cruelty-free! πŸ’•πŸ‡πŸŒΏ .
πŸ“Έ via @bunnies_.lover

Some bunny loves u when...

AmorePacific Animal Testing Policy (2018)

This post may contain affiliate links.



No. AmorePacific is not cruelty-free. Some of their products/ingredients are tested on animals when required by law.

AMOREPACIFIC Animal Testing Statement (2018)

It should be noted that AmorePacific Group owns a number of beauty brands, in addition to their flagship brand AmorePacific. Some of their other brands are sold in Mainland China, where all imported cosmetics are required to be tested on animals.


I was specifically interested to find out whether their flagship brand, AmorePacific’s products or ingredients are tested on animals.

On their website, they state that they have discontinued animal testing on cosmetic ingredients and finished goods since 2008 and have also expanded that policy to their suppliers. But there’s a small note at the bottom of the page that states “exceptions to this principle will apply however if animal testing is required or bound by local governments or laws.”

This implies that AmorePacific is selling or distributing their products in markets that require animal testing (ie. Mainland China).

In my research, I only found evidence of AmorePacific selling in Hong Kong, which is exempt from China’s animal testing laws. As a result, I believe some of AmorePacific Group’s other brands are sold in-stores in Mainland China and that’s the reason why AmorePacific included the disclaimer that they test on animals when required by law.


It seems to me that they use this blanket statement for all of AmorePacific Group’s brands, including their flagship brand, AmorePacific.

Therefore I am not confident to believe that AmorePacific is cruelty-free because the statement on their website is too generic and doesn’t distinguish any differences between their animal testing policy amongst all of AmorePacific Group’s brands.

Why is this a problem?

For example, L’Oreal owns Urban Decay. But L’Oreal and Urban Decay have two totally different animal testing policies and Urban Decay’s statements do not say that they test on animals when required by law. Whereas L’Oreal does state that they do test on animals when required by law. This gives me some assurance that Urban Decay has different policies and practices in place that are different from L’Oreal and all of L’Oreal’s other brands.

In the end, I don’t believe AmorePacific or AmorePacific Group has done enough to ensure their products or ingredients are not tested on animals so I’m unable to qualify them as being cruelty-free.


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  • iggy
    December 25, 2018

    “because the statement on their website is too generic” – this is not an argument imho
    I only found their brands locally in HK (there’s different policy than mainland China, no animal testing needed). They keep two different lines amore pacific Korea and amore pacific China – it’s good to know that two branches are produced independently.

    by example:

    “This is Innisfreeworld.

    For your inquiry, only some products produced and sold by Innisfree China corporation may need some animal testing due to a legal obligation. Our Chinese corporate body is separated from us so they produce and sell products by themselves in Mainland China. Therefore, all Innisfree products are normally produced in Korea and don’t use any animal-based ingredients. Several alternative methods have been used instead of animal testing, such as artificial human skin, the HET-CAM, or using eyes of a slaughtered ox.

    Therefore, you may not hesitate to try our product. Hope this answer was helpful.

    We will be happy to assist you. Thank you. ”

    Buying AmorePacific Korea you’re buying cruelty-free products, that’s quite important to support and force corp. to change they production totally.

    • YU HSUAN
      January 26, 2019

      Hi, Iggy.

      I believe you’re right when you said AmorePacific China has separated from its main Korean system. However, I also believe that in general I support the value that I agree with through actions. As long as part of the company feels alright to give in to animal-testing for the Chinese market, I wouldn’t want to be supporting it.
      I think it’s an ideal to let companies know cruelty-free matters and therefore they change it through me not buying, instead of just making myself feel better not buying animal-testing products.

β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Murad Vegan Product List (2018)
AmorePacific Animal Testing Policy (2018)