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Allure recently presented the winners of their Best of Beauty Awards for 2020 and I was pleasantly surprised to see so many cruelty-free and vegan beauty products that made the list!
It’s amazing to see all of the cruelty-free & conscious beauty brands get the recognition they deserve and earn the respect of Allure’s beauty editors while beating the competition. This just proves that cruelty-free cosmetics are just as good (and even better!) than animal-tested beauty products.
And another reason why there is absolutely no need for us to continue to support and buy from animal testing cosmetic brands in 2020!
This also shows that many of the products you currently own and love are already cruelty-free and vegan, meaning you don’t have to look too far or hard to find quality, award-winning cruelty-free and vegan options!
Cruelty-Free & Vegan – Allure 2020 Best of Beauty
To help you find out which cruelty-free and vegan beauty products made the list of Allure’s Best of Beauty Awards for 2020, I went through their entire list of winners and found out which ones are cruelty-free (not tested on animals) and vegan (formulated without animal ingredients).
And in this post, I’m sharing a list of what’s cruelty-free & vegan from Allure 2020 Best of Beauty from the categories of: Skin, Hair, Body, Makeup, Clean Beauty, Scent, Steal, Splurge, and Beauty Tools.
I’ve also noted, with an asterisk *, which brands are cruelty-free but owned by a parent company that is not cruelty-free (like how NYX is cruelty-free but owned by L’Oreal, a corporation that tests on animals), for those who choose to avoid these kinds of brands.

Vegan Skin – Allure Best of Beauty
- StriVectin – Comforting Cream Cleanser
- bareMinerals* – Smoothness Hydrating Cleansing Oil
- Paula’s Choice – Super Hydrate Overnight Mask
- Tatcha* – The Essence
- Supergoop – Glowscreen SPF 40
- Dermalogica* – Invisible Physical Defense SPF30
- Drunk Elephant* – A-Passioni Retinol Cream
- Bliss – Green Tea Wonder Clarifying Overnight Gel Mask with Azelaic Acid

Vegan Hair – Allure Best of Beauty
- Virtue – Full Shampoo
- Virtue – Full Conditioner
- Beachwaver – BRB Blonde Purple Shampoo
- Beachwaver – BRB Blonde Purple Conditioner
- Living Proof* – Color Care Whipped Glaze
- OUAI – Scalp & Body Scrub
- Briogeo – Don’t Despair, Repair! Strengthening Oil Treatment
- Overtone – The Remedy for Fine Hair Colorless Hair Mask
- Color Wow – Root Cover Up

Vegan Makeup – Allure Best of Beauty
Base
- CoverGirl* – Clean Fresh Pressed Powder
- CoverGirl* – Clean Fresh Cooling Glow Stick
- Hourglass* – Veil Soft Focus Effect Setting Spray
- BECCA* – Ignite Liquified Light Highlighter
- Urban Decay* – All Nighter Makeup Setting Spray
Eyes
- Thrive Causemetics – Liquid Lash Extensions Mascara
- Wander Beauty – Frame Your Face Precise Brow Gel
- NYX* – Fill & Fluff Clear Eyebrow Pomade Pencil
- Kosas – 10 Second Eyeshadow
- Chantecaille – Luminescent Eye Shade
- Coloured Raine – Single Pan Eyeshadow – note: only some shades are vegan
Lips
- bareMinerals* – Mineralist Hydra-Smoothing Lipstick in Insight
- Bite Beauty* – Agave+ Weekly Lip Scrub
- Flower Beauty – Petal Pout Lip Mask

Vegan & Clean Beauty – Allure Best of Beauty
- Gold Bee – CBD Recovery Formula
- Cocokind – One-for-All Balm
- Trilogy – Rosehip Oil Antioxidant+
- Alpyn Beauty – PlantGenius Survival Serum
- Schmidt’s* – Rose + Black Pepper Natural Deodorant
- Youth to the People – Superfood Air-Whip Moisture Cream
- Briogeo – Be Gentle, Be Kind Mega Moisture Superfood Mask
- Biossance – Squalane + Marine Algae Eye Cream
- Adwoa Beauty – Baomint Moisturizing Curl Defining Gel
- Tom’s of Maine* – Prebiotic Bar Soap
- 100% Pure – Body Scrub
- Aether Beauty – Radiant Ruby Lip Crème
- Lily Lolo – Pressed Eye Shadow – all shades are vegan except Peekaboo
- ILIA – Super Serum Skin Tint

Vegan Beauty Steals (Under $10)
- ColourPop – Blush Stix
- Milani – Conceal + Perfect Foundation Stick
- ELF – Liquid Glitter Eyeshadow
- St. Ives* – Gentle Smoothing Rose Water & Aloe Vera Scrub
- The Inkey List – Oat Cleansing Balm
- The Ordinary* – 0.5% Retinol in Squalane
Vegan Nails – Allure Best of Beauty
- Nails.Inc – Let’s Take A Shelfie
- Smith & Cult – nail polish in A Little Lovely
- Zoya – Professional Lacquer in Maren
Vegan Scent – Allure Best of Beauty
Vegan Body – Allure Best of Beauty
Vegan Beauty Tools – Allure Best of Beauty
- Real Techniques – Setting Brush
- Huda Beauty – Bake & Blend Brush
- BeautyBlender – The Player 3-Way Brow Brush
- BeautyBlender – Original
- Herbivore – Jade De-Puffing Face Roller
