I just finished reading ‘Slave to Fashion’ by @safia_minney 📚 and it has completely changed my perspective on the true cost of cheap clothes. ✨ Definitely a must-read to understanding modern slavery in the fashion industry and the need to support fair trade and ethical brands that are transparent about how their products are made with respect for people and the planet. 🌍🌿
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"Today, a whole generation of shoppers expect to be able to buy cheap clothing - but these low prices are only possible because of the slavery and exploitation that exist in the fashion supply chain.
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The price of clothes does not reflect the true cost to the farmers, spinners and weavers, tailors, finishers, quality-control teams and packers who are underpaid and overworked in the race to get the latest fashion items into our stores.
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Many of them are forced to live and work in shocking conditions.
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Workers in developing countries are often left helpless by a lack of workplace representation and unions that could speak up for their rights. As a result, we are witnessing a global 'race to the bottom', with developing countries competing against each other to supply the cheapest labor in a bid to attract brands to their factories."

I just finished reading ‘Slave...

So accurate 👌🏻😂✨ (via @vegan.meme)

So accurate 👌🏻😂✨ (via @vegan.meme)

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
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Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
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Misleading? — Yes.
Illegal? — No.
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The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
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Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
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But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
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But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
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❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
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 Together, we can end animal testing for cosmetics once and for all!
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Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
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(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
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(📸 via @vegan.meme)

What can I say..? I’m...

THIS. 🙌🏻
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“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
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Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
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Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
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NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
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Shoes: old from @callitspring

A quick and easy way...

9 Creative Ways to Help Spread the Cruelty-Free Message

This post may contain affiliate links.

Animal testing for cosmetics stinks. But most people aren’t aware that it’s still happening and how millions of innocent animals are being blinded, poisoned, and killed every year for cosmetics and its ingredients!

So that begs the question, how can we help spread awareness about the atrocities of animal testing for cosmetics in a compassionate and creative way without subjecting ourselves and others with horrifying images and videos of helpless animals being tested on?

Well, my friends! I’m here to show you how we can use our creativity in order to help spread the cruelty-free message!

Some of these ideas can even earn you some extra dough, which you can use to help fund your cruelty-free shopping obsessions or you can donate your earnings to a non-profit of your choice!

Shirt | Arm The Animals

Sticker | Goose and Rabbit

Mug |Meaningful Paws

Tote Bag | Alba Paris Art

1. Design some cruelty-free apparel or merchandise

If you’re artsy or know your way around Photoshop, you can design some cruelty-free merchandise to sell (or give away!). You can get your designs printed on a t-shirt, mug, jewellery, or as a simple as a sticker. Getting your message out on promotional mugs can be a great method for boosting publicity for your cause, organization or business!

Online marketplaces, like Etsy or Redbubble, lets anyone with a reliable internet connection to instantly start designing and selling apparel & merchandise right from their home!

2. Draw for the movement!

@thefuzzydot on Instagram creates adorable doodles about animal-related issues and they sometimes incorporate cruelty-free products into their doodles! Such a creative way to use one’s artistic abilities to spread awareness!

3. Start a Blog

I know what you’re thinking, does the world really need another blog?? YES!! But not just any blog, we need more blogs writing and spreading the cruelty-free message!
Whether it’s a CF beauty blog, an online CF resource, or even just a tumblr page sharing all the awesome CF stuff you come across. We all have different tastes and preferences so there’s bound to be someone who likes what you like, why not create a blog to connect with your peeps?! If you need help getting the message out there you might want to contact a company like this Chester SEO agency or one nearer to you, to make sure your CF message spreads to the far reaches of the internet. If you are interested in starting a blog and you are looking for a platform to host your blog, you may be interested in this comparison of WordPress vs Joomla as well as others.

4. Write as a Contributor

Starting your very own blog may be a little too ambitious for some, so you’ll be happy to hear you can easily be a contributor to an already established platform. Natacha Cole has contributed a series of entries to the Huffington Post Canada talking about animal testing for cosmetics in Canada. See Natacha Cole’s work, here

5. Volunteer

The idea of volunteering for a non-profit isn’t anything new or creative but you might be able to land a really cool volunteer opportunity like oh, I don’t know.. dressing up as a bunny and walking around downtown Vancouver! Can you tell which one is me?! =) You can check the video of the campaign here!

6. Start a Youtube Channel

Although it feels like there’s a gazillion Youtube videos out there but there isn’t one in your unique voice! All of us in the cruelty-free community may be sharing the same message but we could use your unique voice to capture a wider or different audience!

Speak another language? A parent with a child who is passionate about cruelty-free lifestyle? Dude that’s into CF cosmetics? Think about the endless possibilities!

7. Do a school project or report to raise awareness!

If you’re in school, there’s always an opportunity to write a report or do a presentation about the issues of animal testing. I remember in my Advertising course, someone brought in an anti-fur advertisement and that started a class discussion about wearing and buying fur!

I also remember in another course of mine, a classmate did a presentation about the business of shark fin soup! A topic that I knew very little about at the time and at the end of the presentation, I was protesting against every restaurant that was serving shark fin soup!

8. Use your photography skills

People often forget or disregard that animals are sentient beings, capable of feeling love and pain. But we all just need a little reminder, and I find the best way to show that is through a beautifully captured photo! Animal activist and photographer, Jo-anne McArthur has dedicated her life to doing just that. You can also do the same by taking photos of your own pets, like this photographer capturing photos of his adorable rescued bunnies!

9. Start your Own Campaign!

If you enjoy creating and executing projects, then starting your very own campaign may be just what you’re looking for to help animals in need!

I did this when I was tired of waiting around for some volunteer opportunity to become available. I started a cruelty-free campaign where we designed and printed some awesome reusable grocery bags so shoppers can use the cruelty-free guide when they’re at the store!

We handed out the bags with tons of information and asked people to sign the petition to end animal testing for cosmetics in Canada!

But you don’t need to go that BIG! Erin from Cruelty-Free Goddess created her own online campaign, urging compassionate consumers to simply take a selfie sporting a cruelty-free orange lipstick! What a simple yet effective way to spread awareness for animals!


I’d love to know, what are some creative ideas or things you do to help animals in need? Please share your story below in the comments!

What do you think?

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1 Comment
  • Mariëlle
    April 14, 2017

    Great idea to make an article about this! I went cruelty free in 2016 and turned my blog cruelty free as well. Since 2017 I only use vegan products 🙂 I make as much people aware as I can, but it’s hard. People say: aaah it’s so sad, but they end up still using the products…

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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