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Looking for consciously-made vegan belts? Let me introduce you to @doshishop, a US-based vegan fashion brand offering a range of vegan leather handbags, briefcases, backpacks, belts, and accessories for men and women. πŸ’Ό πŸ’ž All of Doshi's accessories are free of animal materials and all ethically made using environmentally-conscious processes.
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SB 241, sponsored by Senator Linda Holmes (D-Aurora) and signed by Governor J.B. Pritzker on August 9, prohibits the import or sale of any cosmetic if the final product or any ingredient was tested on animals after January 1, 2020.
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Last year, California became the first state to enact β€œhumane cosmetics” legislation, followed by Nevada in June. Illinois’ new law provides additional incentives for cosmetics companies to invest in non-animal alternatives to help them stay competitive in a changing global market while sparing animals from painful tests. (Source: Animal Welfare Institute)

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πŸ“Έ via @livekindlyco

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Cruelty-free Makeup doesn't have to be expensive! 🐰 There are so many affordable + high-quality cruelty-free makeup brands now available at most drugstores so that you can easily make the CF switch even if you're on a budget! πŸ’‹ πŸ’–
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And there's many many more!! πŸ‘‡πŸ»
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100% Vegan + Cruelty-Free Makeup Brands:
🌱 ELF Cosmetics – 100% Vegan
🌱 Pacifica – 100% Vegan
🌱 B. - 100% Vegan
🌱 Emani – 100% Vegan
🌱 EcoTools – 100% Vegan
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Cruelty-Free Brands with Vegan Makeup Options:
(Updated: Aug 14)
πŸ’„ Pixi Beauty
πŸ’„ Essence
πŸ’„ Barry M
πŸ’„ Physicians Formula
πŸ’„ Milani
πŸ’„ Mineral Fusion
πŸ’„ BH Cosmetics
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πŸ’„ CoverGirl
πŸ’„ L.A. Girl
πŸ’„ theBalm
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πŸ’„ Catrice
πŸ’„ Makeup Academy (MUA)
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πŸ’„ Real Techniques
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🏒 NYX Cosmetics (owned by L’Oreal)
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Younique’s Animal Testing Statement; Not 100% Cruelty-Free

This post may contain affiliate links.

Is Younique 100% Cruelty-Free?

EDITED: NOV 23, 2016

Younique products have made several appearances in my social media feed in the past 2 years with their popular 3D fiber lash mascara.Β What intrigued me the most was that Younique and all of Younique’s representatives have been promoting their productsΒ as cruelty-free but I have not seen Younique listed on any cruelty-free database or list.

Younique is not listed on

  • Leaping Bunny
  • PETA’s Companies That Don’t Test On Animals
  • Choose Cruelty Free
  • Logical Harmony
  • Cruelty Free Kitty

So what’s the deal? Is Younique actually cruelty-free as they claim?

Younique Animal Testing Policy

Here is a statement taken directly from their website:

Younique Animal Testing Policy

“Younique does not test our products onΒ animals. We are in the process of exploring/procuring official certification as a cruelty-free company. However, Younique has not conducted an in-depth cruelty-free review tracing each ingredient back to such ingredient’s original source at this time.”

This is an excellent example of how anyone can virtually call their products “cruelty-free”. Although Younique may not test their products on animals, the raw ingredients may have been sourced from suppliers that do test on animals.

Younique Ingredient Suppliers

Now it’s not clear whether if their ingredient suppliers do or do not test on animals based on their statement, so I thought the best way to get a clear answer is to e-mail Younique directly and ask how far along they are in their process to being certified cruelty-free.

Related: What Makes A Product “Cruelty-Free”?

In order to be certified cruelty-free, companies must prove that:

  • none of their products are tested on animals
  • none of their ingredients are tested on animals
  • they do not commission animal testing to a third party
  • they must verify that none of their raw material suppliers test on animals
  • and finally they must not retail their products in countries that require animal testing by law (such as China)

My original email inquiry to Younique:

Hi there,

I was extremely happy to read on your website that Younique does not test their products on animals and is currently working on being certified cruelty-free. I just wanted to follow-up with this statement and was wondering how that process is going and which cruelty-free certification programs (like Leaping Bunny, PETA’s Caring Consumer, Choose Cruelty Free) are you exploring?

I’m also curious to know if any of Younique’s products retail in China or if you have plans to distribute there in the near future?

Younique’s response:

Hello Vicky,

Unfortunately, we are unable to provide you with further information at this time. Younique does not test our products on animals. However, Younique has not conducted an in-depth cruelty-free review tracing each ingredient back to such ingredient’s original source at this time.

Currently, we are shipping and selling in the US, Canada, Australia, New Zealand, the UK, Mexico, and Germany.

We are beginning to expand globally. While we don’t have a definite date as to when we will be opening in other countries, we hope it’s soon

Younique’s Lack Of Transparency

What concerns me about Younique’s response is the lack of transparency. As any cruelty-free consumer knows, the statement, “Younique does not test our products on animals” does not provide us with enough assurance that their products and ingredients were not tested on animals at allΒ stages of production.

At this point and based on their response, I would not consider Younique to be a cruelty-free brand.Β 

It’s up to companies to decide if they choose to do business with certain suppliers and all cruelty-free companies must verify and make sure that their ingredient suppliers consentΒ to a no animal testing policy. Unfortunately Younique has failed to do this.

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101 Comments
  • Nicole
    May 3, 2019

    I’m pissed off because I’m a representative of that company and I was always told that some of the products are even vegan because I am aware of beetles being used to get certain colors and pigments for the eyes and in China there are no laws against animal testing plus I also did find out that there are some lies going on that they say that all their shit is made in United States but I just found out by reading all of this that all of their things are not mean within USA so therefore if you’re reaching out to China to make your stuff then obviously you lied about that too and that makes me even more angry and I am not one of those representatives the Rams my product down anyone’s throat that expects the world of any company but if you’re going to have representatives work with your company you don’t lie to us as well and that’s not cool and it makes me look like a liar which embarrasses me and makes me furious they made it off like these pools were making the stuff here in good old USA that’s not the case they’re making their shit elsewhere and their packaging it and sending it once it gets here and not for nothing they don’t keep up with the trends at all what happened to the holographic lines like other companies and things like that the unicorn look the mermaid look if you will now I’m really fucking MAD!

  • Dolores King
    January 25, 2019

    I want an honest answer from you.. Do you experiment on animals.

  • Hayley
    July 14, 2018

    Thank you so much for this article and research. I would love to try some of these products and help support a good friend of mine by doing so, but not if this company has issues with transparency and confirming cruelty status of their products. Your website is such a wonderful tool to the public that wants to be sure they’re not supporting industries that treat animals in horrendous manners. Obviously if everyone were to email companies asking about ingredients being tested on animals, responses would be more likely a miss than a hit. Such a wonderful idea. Keep doing what you’re doing!

  • Ann mitchell
    April 16, 2018

    Idk what presenters you are talking to because in your article you said β€œYounique and all of its representatives are claiming it to be cruelty-free”. Now I find it hard to believe that you’ve spoken to all 200,000+ representatives to be able to make this statement accurate. I am a former Younique rep and I will gladly tell you the truth about this statement. Yes, there are plenty of reps that claim Younique is cruelty-free, but not even close to ALL reps claim this and I’ve seen multiple reps scold others for claiming this. Younique doesn’t test on animals, but nowhere on their website does it claim to be cruelty-free. In order to claim something is cruelty-free, you have to not only NOT test on animals, but you also have to be able to trace ALL ingredients to their origin and show that all of those were not tested on animals either, and you cannot claim cruelty-free without certification. Younique is not able to trace every ingredient, so therefore they cannot claim to be cruelty-free. That is the truth from a former Younique rep, who has never advertised Younique to be cruelty-free. So before you chastise an entire company, you should probably do your research because you end up looking silly and lose credibility when you make such a broad and FALSE claim. Thanks

    • Lauren
      September 4, 2018

      I’m really confused by your response here. The point of the article is not whether all Younique reps do or do not say that the brand is cruelty free. The point of the article is the lack of transparency from the website and email response from its head office. It is unclear if they are fully cruelty free and that us the point of the article. It’s irrelevent how many reps say it is or it isn’t, this does not change the fact that actually, no one apart from the big bosses really know.

      • Lauren
        September 4, 2018

        Also, they are not chastising the company for what the reps or do not not say, they are β€œchastising the company for testing their products on animals. Which is a slightly bigger issue.

      • Taylor
        March 2, 2019

        Younique does not claim to be cruelty-free. Our founders, nor anyone at the corporate level, have never stated that Younique is cruelty-free. That’s the thing – you don’t see us on the lists because we don’t have that certification. Younique has been very transparent about that. Not sure what the confusion is.

        • Regina Taylor
          July 25, 2019

          While this may seem silly, I know of two reps from Younique who DO say their products are cruelty-free. I have straight up asked them the question, when they ask if I’d like to purchase mascara, presenter kits, blush, foundation etc….I say , “Is younique cruelty-free?” and they have ALwAYS said, “yes, Our products are cruelty-free.” While this may be only two confirmed on my part, I am quiet sure there are many more who claim this. It doesn’t matter if it’s 2 or 200,000 + who say this, the idea is one bad apple spoils it for the rest. I felt betrayed by my friends….I even posted on our FB page the cruelty free 2019 lists from ethical elephant, PETA, cruelty free kitty ….Assuming they would give it a look over. Main point-Younique is NOT cruelty free.

    • amy
      January 13, 2019

      yes but as a rep i am sure you have told people that your Younique Moodstruck 3D Fiber Lashes are made from 100% Natural Green Tea Fibers….which has been tested only to see that its made from silicone or hey what about the Luci Bags there were selling with there own business logo on them as a promotion for people to be re invited back to being a seller…..so before you comment you might want to do your homework and see that they are not 100% honest in there dealings with the general public and that you look silly and lose total credibility when you sell for a company who has so many bad reviews of there products and taken to court and proven to be dishonest doesn’t exactly give you much credibility either now does it……….Thanks

      • Taylor
        March 2, 2019

        When was Younique in court?

        Also – our fibers are not made from green tea fibers. That was the original formula, which was pulled over 2 years ago.

        One more thing – all ingredients are listed on each product page.

  • ann marie
    April 1, 2018

    I am a new comer to Younique, I love the make up I am 60 years old and have not worn make up for at least 30 years. I support the ethos behind the company empowering women who has gone who are going through any sort of abuse in their lives. I am a survivor of every kind of abuse. I have read what wonderful things this company does, I am still a little critical of just how this is supported, and how the funds are projected to these causes. I am now looking into the ethics behind the company, on animal rights. I am a little confused into which direction my energies should go. I have read the resources on your web page and they look amazing, is it the funding from the cosmetics that support these groups, or is it the empowerment of women who use your products, in a way that they are survivors and we will stand in the face of our abusers and say I am worth it.

  • Michael
    December 5, 2017

    My wife I agree with Maruerite, there is no justification for using animals in the cosmetic industry – cosmetics are not essential to life. I am sad to hear that Younique has not researched all its ingredients (but I bet it has done all its marketing research). Several of our family members are agents for Younique but will not persuade us to buy their products until they can accurately say the products are completely cruelty free. I shall also advise our family members about this situation.
    Thank you for the opportunity to comment.

  • Elizabeth
    November 30, 2017

    Putting any makeup company aside, if the concern is for the well-being and ethical treatment of animals…and let me be bold here…shouldn’t some of the advertising you allow on the blog be removed. I’m certain, for example, SunBasket, while they have Vegetarian options, perhaps even Vegan, still serve meat products, as well as some of JustFab’s shoes and clothing, are made from non-ethically manufactured and probably non-ethical treatment of employees or labor at the cost of a less expensive product…and the list can continue, but you get the point I’m making by now. The depth that one can go just alone on the cruelty-free companies. I mean, go in and research what the owners and employees are doing in their own lives, wearing on their bodies or consuming in their diets, where does the cruelty-free line end?

    I appreciate your candor and your dedication to the Vegan movement, but fair is fair in the ethical treatment of how you use your words to label a company or a product and so on. I get it…sharing what you like is yours to do that’s a given. Additionally, I appreciate your view because after all we are all entitled to one. It’s what makes the world beautiful, like you. Thanks for the contrast.

  • SH
    November 21, 2017

    Hi Vicky, thank you for your well-written blog on this topic. I am very disturbed by Younique’s lack of transparency as a company and their failure to pursue cruelty-free certification after so much time of claiming that they are, only to reveal that they are not.

    Do you know if they have made any effort or progress at all to acquire cruelty-free certification since this blog wasn’t posted one year ago?

β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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