Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

bunnies are for cuddling, not for testing 💉🚫🐇 #endanimaltesting (via @veryfatrabbit)

bunnies are for cuddling, not...

My FAVE natural + cruelty-free skincare product of the month is hands-down this @juicebeauty #StemCellular Vinifera Replenishing Oil 🌿 It's an ahhhmazing multi-tasker -- I use it as BOTH a daytime primer and also at night for extra hydration, which is much-needed during the cold winter season 🍇
'Juice Beauty's STEM CELLULAR™ Vinifera Replenishing Oil is ideal for normal to dry complexions and especially beneficial for skin showing the signs of aging including fine lines and wrinkles.'
This product is cruelty-free, vegan, and formulated without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances.
#juicebeauty #farmtobeauty #gifted

My FAVE natural + cruelty-free...

What Makes A Product Cruelty-Free?

This post may contain affiliate links.


The label “cruelty-free” is sadly unregulated. This means any company can virtually call their products “cruelty-free” and mislead consumers into thinking they are buying a product that is free of animal experimentation and testing.

To help you fully understand what it means for a brand to be ‘cruelty-free’, I’ve created this practical guide so that you don’t get duped into supporting a company that chooses to intentionally hurt animals.

Is “Cruelty-Free” and “Not Tested On Animals” the same thing?

Yes, the general definition for “cruelty-free” means that the product and its ingredients were not tested on animals.

Is that it?

We wish it was that simple! Unfortunately, a company’s animal testing policy is not just a yes or no statement.

There are several layers to investigate before we can acknowledge whether a brand is truly 100% cruelty-free and does not contribute to the millions of animals used in product testing each year.

Peeling Back The Layers

What makes a product truly cruelty-free and not tested on animals at any stage of production?

We need to ask companies specific questions about the process in which they make their products, source ingredients, and also distribute their products. Here are the questions we ask companies before determining if they are 100% cruelty-free:

  • does the company tests their products on animals?
  • does the company tests their ingredients on animals?
  • does the company commission any third parties to tests their products or ingredients on animals on their behalf?
  • do their ingredient suppliers test on animals? How do they verify this?
  • finally, do they sell in countries that require products to be tested on animals by law?

If a company answers no to all of the above and can assure you that their ingredient suppliers does not test on animals, then it is safe to say that YES! They are a cruelty-free brand!

What makes a brand "cruelty-free"?

Selling in China

A company can meet all of the above cruelty-free credentials but sell their products in China, where it is required by law that products must be tested on animals before they are sold in their country.  Until China changes their animal testing requirements, any brand that is available for sale in China is not cruelty-free. 

Non-Cruelty-Free Parent Company

One last point to consider is whether the brand is owned by a parent company that does tests on animals. Some people have chosen to boycott brands solely because they are owned by a non-cruelty-free company although they meet all of the cruelty-free credentials including not selling in China.

This is a personal decision that we encourage you to draw your own opinions and conclusions about.

Asking specific questions will ensure the company and its products are truly cruelty-free and will help you in deciding what companies you choose to support and where your money goes!

What do you think?

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  • Janet DelVecchio
    July 27, 2016

    I am interested in trying your lipstick…however, I am highly allergic to any products made with beeswax, synthetic beeswax and calamine., Do your products have any of these ingredients in them? My daughter is getting married in a couple of weeks and I am desperately looking for a lipstick that I can wear and haven’t been able to locate anything…hoping you can help.

    May 17, 2016

    Great information Vicky! I’m always curious if I’m actually being cruelty-free and sometimes wonder if I should stop purchasing brands like Urban Decay, which I know are under the L’Oreal umbrella. :/

    María Elena from

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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