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Does Nivea Test On Animals?

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Sadly, NIVEA products are tested on animals.

On NIVEA’s website, they claim that their parent company, Beiersdorf does not test on animals. However they may not be doing the testing themselves but they are asking others to test their products on animals on their behalf.

Unfortunately, this is a typical loophole that shady companies use to try and cover up the fact that their products are indeed tested on animals.


NIVEA doesn’t come out and say that their products are sold in China but it is obviously implied that they are selling in China with the statement “In China, however, animal testing is mandated by law for the official registration and certification of the safety of certain product categories.”

Although NIVEA and their parent company, Beiersdorf, is not conducting the animal tests themselves, they’re still condoning and paying others to do it for them. Therefore I am sad to say that NIVEA is not a cruelty-free brand.

For cruelty-free skincare options, I highly recommend Andalou Naturals, 100% Pure, Pacifica, Avalon Organics.

Photos by parchedwings used under CC BY-NC-ND 2.0

11 Responses
  • Ilse
    July 5, 2017

    I think we understand their statement completely different! Nivea says that they are against animal testing, but the government in China forces them to do so, right? One of their goals is to stop this.

    In other words (from my opinion): a little bit of money from the products we buy goes to people and actions against the statement of the China government.

    I assume that Nivea is a big compony that has more influance on this, compared to soms individuals that stop buying a particilar product.

    So, instead of neclecting Nivea, I would suggest that we have to support them in their fight against the goverment!

    (Altough I love my Nivea deodorant, I have no conflict interrest ;))

    • Vicky Ly
      July 5, 2017

      that is certainly a different perspective however most people, including myself, find that approach hypocritical

      Also, most companies that say that they’re trying to work “from the inside” usually don’t have anything to back up these feel-good claims. No receipts or proof of how much money they put into funding alternatives to animal testing and it’s been a year now since I published this post and I haven’t seen NIVEA campaigning or doing any type of advocacy or “convincing” the Chinese government to change their animal testing laws.

      So, it may sound like they’re doing good. But where’s the proof that they are actually DOING some good?

    • Megan Belci
      November 24, 2017

      Thats is how I feel! glad I am not the only one! nieva is the only deodorant that works for me, that is affordable! I tried natural they just dont work!

  • Lydia
    May 16, 2017

    They even have a China website. Such a shame.

    • Marcia Watkins
      June 3, 2017

      Stop selling in China

  • Lorna Marcella Camp
    April 21, 2017

    i will finish up my nivea cream and will NEVER buy another Nivea product …shame as i love their nivea thick cream , but i cannot buy it anymore now that i know that they test on animals ..or pay to . Sort it out NIVEA !!!!!!

  • Linda Carrubba
    April 9, 2017

    l have just sent a message to nivea in regards to animal testing. They assured me that they do not test on animals or any third parties. They also stated that they are the world leaders in cruelty against animals. ..and are hoping to stop all animal testing.

    This message has totally confused me and would like your opinion on this.

    Thanking you


  • Ann Barclay
    October 18, 2016

    Thank you for this information. I love Nivea products but I will not use their products ever again. They have misled the public on this issue

  • Dareen
    October 13, 2016

    Sad to know they are testing on animals by proxy 🙁 I was trusting them …
    Thanks for posting this, and keep up the good work <3

  • rurouni kenshin
    August 12, 2016

    Just like Tracy said, I too, will never use another Nivea or Eucerin product. I do have one lip balm that I’ll finish up

  • Tracy Joseph
    July 19, 2016

    Thank you so much for this Vicky…I was under the impression that they don’t test or support animal testing…but of course this proves they do. I will never use a eucerin or nivea product again.

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