Sign up with your email address to be the first to know about new products, VIP offers, blog features & more.

List of L’Oreal Brands that Should be Avoided

This post may contain affiliate links.

L’Oréal has been touting around as a company that doesn’t test on animals …except when required by law. They’ve worded their animal testing policy to sound like they have no control over the fact that their products/ingredients/formulations are tested on animals.

“L’Oréal no longer tests on animals any of its products or any of its ingredients, anywhere in the world. Nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.” ~L’Oréal

L’Oréal Continues to Test On Animals

The truth is, L’Oréal continues to voluntarily use new ingredients and sell in certain countries that require mandatory animal testing by law (like China) and by doing so, they agree to have their ingredients/products tested on innocent animals.

Until China changes their animal testing requirements or L’Oréal restrains from using new ingredients that require new animal testing, L’Oréal is not a cruelty-free brand.

PETA & Leaping Bunny Certifications

It should be noted that Urban Decay, The Body Shop, NYX Cosmetics, and Pureology are certified cruelty-free by PETA or Leaping Bunny. This means that these brands have guaranteed that none of their products or ingredients are tested on animals at any stage of production. Some cruelty-free consumers refuse to purchase from these brands as they feel that they are financially supporting their parent company, L’Oréal.

List of L’Oréal Brands

Below you will find a comprehensive list of all of L’Oréal brands that should be avoided if you do not agree with their stance on animal testing. Using their brand directory as a reference, I’ve also noted which brands distribute their products in China.

Flag_of_the_People's_Republic_of_China This brand distributes its products in China

petalogo This brand is PETA Certified Cruelty-Free

Leaping Bunny Cruelty Free Logo This brand is Leaping Bunny Certified Cruelty-Free


  • Biotherm Flag_of_the_People's_Republic_of_China
  • Clarisonic 
  • Decleor
  • Garnier Flag_of_the_People's_Republic_of_China
  • Giorgio Armani Flag_of_the_People's_Republic_of_China
  • Helena Rubinstein Flag_of_the_People's_Republic_of_China
  • Kiehl’s Flag_of_the_People's_Republic_of_China
  • La Roche-Posay Flag_of_the_People's_Republic_of_China
  • Lancöme Flag_of_the_People's_Republic_of_China
  • Roger&Gallet
  • Sanoflore
  • Shu Uemura Flag_of_the_People's_Republic_of_China
  • SkinCeuticals Flag_of_the_People's_Republic_of_China
  • Vichy Flag_of_the_People's_Republic_of_China
  • Yue Sai Flag_of_the_People's_Republic_of_China
  • Yves Saint Laurent Beauté Flag_of_the_People's_Republic_of_China



  • African Beauty Brands
  • Garnier Flag_of_the_People's_Republic_of_China
  • Kérastase
  • L’Oréal Professional Flag_of_the_People's_Republic_of_China
  • Matrix Flag_of_the_People's_Republic_of_China
  • Mizani
  • Pureology petalogo (acquired in 2007)
  • Redken
  • Shu Uemura Art of Hair


  • Essie


  • Cacharel Flag_of_the_People's_Republic_of_China
  • Diesel
  • Giorgio Armani Flag_of_the_People's_Republic_of_China
  • Guy Laroche
  • Maison Margiela
  • Paloma Picasso
  • Proenza Schouler
  • Ralph Lauren Flag_of_the_People's_Republic_of_China
  • Viktor&Rolf Flag_of_the_People's_Republic_of_China
  • Yves Saint Laurent Beauté Flag_of_the_People's_Republic_of_China
2 Responses

What do you think?

Your email address will not be published. Required fields are marked *