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Does Fresh Test On Animals?

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Fresh offers a complete product range of natural skin care, perfumes and fragrances, makeup, cosmetics, hair care, candles and soaps. But is Fresh considered a cruelty-free brand or does Fresh test on animals?

Unfortunately, it turns out that Fresh does test on animals when required by law and cannot be considered a cruelty-free brand.

When you read Fresh’s animal testing policy off of their website’s FAQ page, it says

We do not test our products on animals nor do we permit others to do so except where it is required by law.

Is Fresh Selling in China?

In the US, testing cosmetics and ingredients on animals is not required by law. So in what circumstance is Fresh “required by law” to test on animals? Well, Mainland China requires all imported cosmetics to be tested on animals before they’re allowed to sell within their country.

This leads us to ask, does Fresh sell any of their products in Mainland China?

It didn’t take me long to find Fresh’s China website complete with a store locator page which shows a number of retail stores in Mainland China carrying or selling Fresh products.

Fresh is NOT Cruelty-Free!

Sadly, this doesn’t look good for Fresh considering all imported cosmetics into Mainland China are required by law to be tested on animals and by Fresh choosing to sell in these stores, they must consent and agree to have their products/ingredients subject to animal tests.

With all that being said, Fresh is not cruelty-free.

Cruelty-Free Alternatives to Fresh:

Try these cruelty-free brands instead!

  • Andalou Naturals
  • Juice Beauty
  • Tata Harper
  • Live Clean
  • Deep Steep
  • Pai Skincare


3 Responses
  • Lianne (my friend’s email but we both use.. :/)
    November 19, 2017

    Can u update this page again? Fresh changed their FAQ reply since then but i still want to know if they’re tryting to avoid and hiding that they still test or they no longer test and are actually cruelty free (sorry about my grammar! English is my 3rd language 🙂

  • Marissa
    October 31, 2017

    I also saw this on fresh’s FAQ does that mean they are cruelty free now? I hope so. What are your thoughts?

  • Istana
    August 16, 2017

    The FAQ has been changed. It only says “fresh does not test products on animals” then It goes on to say that they don’t test the raw material on animals either. Additionally, they are working on formulating new methods of testing products without testing on animals so more companies will become cruelty free!

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