Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
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(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
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(📸 via @vegan.meme)

What can I say..? I’m...

THIS. 🙌🏻
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“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
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Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
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Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
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NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
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Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
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I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

bunnies are for cuddling, not for testing 💉🚫🐇 #endanimaltesting (via @veryfatrabbit)

bunnies are for cuddling, not...

My FAVE natural + cruelty-free skincare product of the month is hands-down this @juicebeauty #StemCellular Vinifera Replenishing Oil 🌿 It's an ahhhmazing multi-tasker -- I use it as BOTH a daytime primer and also at night for extra hydration, which is much-needed during the cold winter season 🍇
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'Juice Beauty's STEM CELLULAR™ Vinifera Replenishing Oil is ideal for normal to dry complexions and especially beneficial for skin showing the signs of aging including fine lines and wrinkles.'
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This product is cruelty-free, vegan, and formulated without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances.
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#juicebeauty #farmtobeauty #gifted

My FAVE natural + cruelty-free...

Is ELF a vegan brand? (UPDATED 2019)

This post may contain affiliate links.

ELF cosmetics is known for their affordable but high-quality makeup products. I’m always recommending ELF as a cruelty-free drugstore brand but lately I’ve been hearing some compassionate shoppers question ELF’s cruelty-free status and asking whether ELF products are actually vegan?

Which is totally understandable as ELF has evolved and expanded their products in the last couple years so I thought I’d clarify everything up in this post!

4 Things to Know About ELF

In an effort to keep things as simple and straight forward as possible, here are the basic facts that you need to know about ELF’s cruelty-free and vegan status.

 

A post shared by e.l.f. Cosmetics (@elfcosmetics) on

1. All ELF brushes are synthetic and vegan!

In 2016, ELF announced they were planning to discontinue their makeup brushes that were made out of horse hair and switching to animal-free makeup brushes instead.

“it is possible that some old brushes remain in the market. We believe these to be extremely limited in number. We are very proud that all of our high quality brushes are now made with 100% synthetic, cruelty-free fibers and are vegan-friendly. (ELF Cosmetics)

 

 

A post shared by e.l.f. Cosmetics (@elfcosmetics) on

2. ELF is NOT sold in-stores in Mainland China!

There has been some confusion about ELF making and selling their products in China and whether those products are required by law to be tested on animals.

China’s animal testing laws for cosmetics can be confusing. But here’s the breakdown:

All imported cosmetics that are sold in-stores in mainland China are required by law to be tested on animals. This only applies to cosmetics that are sold in a physical store in mainland China. Cosmetics that are sold to Chinese customers online and then shipped to them directly are not required by law to be tested on animals.

So in the case of ELF Cosmetics, their products are only sold online and not actually in-stores in China, therefore they are not required to test on animals.

e.l.f. is committed to being 100% cruelty-free and vegan. e.l.f. is only sold online, and not in stores, within China. All products that we sell within China are not tested on animals (and do not require animal testing under Chinese regulations).

But aren’t ELF products made in China? ELF can make their products in China but just as long as they are not selling in-stores in mainland China, they can remain to be cruelty-free!

When it comes to China’s animal testing laws, the big difference between making or selling cosmetics in China will determine whether they require animal testing.

 

 

A post shared by e.l.f. Cosmetics (@elfcosmetics) on

3. All ELF Makeup is Vegan!

It is indeed true that all of ELF makeup products are considered to be vegan and do not contain any animal-derived ingredients!

“You can find all e.l.f. ingredients indicated on the packaging of our products as well as on our website. All ingredients used in e.l.f. cosmetics are vegan friendly, safe and meet F.D.A requirements. Ingredients are listed on our website as well as on the packaging of our products.” (ELF Cosmetics)

 

 

A post shared by e.l.f. Cosmetics (@elfcosmetics) on

4. But Is ELF Skincare Vegan?

*Update (2019): ELF Cosmetics has now confirmed that all of their products, including makeup and skincare, do not contain any animal ingredients and are considered vegan!

ELF Vegan Status (2019)

This is where it gets complicated. In 2016, ELF launched their new skincare collection but there was no official word on whether the entire skincare collection was considered vegan-friendly. When I reached out to ELF and specifically asked about their skincare products, I received a cookie-cutter email response saying again, like the above response, “All ingredients used in e.l.f. cosmetics are vegan friendly.”

This is confusing because I don’t know if they’re using the word “cosmetics” as part of their brand name, which implies all of their products are vegan, or if they’re trying to say only their cosmetics are vegan friendly?

So is it,

All ingredients used in “e.l.f. cosmetics” are vegan friendly.

or

All ingredients used in e.l.f. “cosmetics” are vegan friendly.

I’ve tried to ask for clarifications but was told, “Our products do not contain gluten or beeswax.” For the time being, it is unknown if all of ELF skincare products are vegan but you can rest assured ELF makeup are vegan.


TL;DR

  • All ELF brushes are now synthetic and vegan!
  • ELF products are NOT sold in-stores in Mainland China and do not require animal testing
  • All of ELF makeup products are considered vegan!
  • All of ELF skincare products are now considered vegan!

What do you think?

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17 Comments
  • Kat
    February 21, 2019

    I have recently seen new, white brushes by elf that I couldn’t tell if they were vegan or not. Unlike their other brushes, labelled “vegan” or “synthetic,” these are described as being made from “cruelty-free hair.”

  • Sim
    January 13, 2019

    I recognize this is an old post, but I recently acquired a lipstick by e.l.f., to which the ingredient “beeswax” was listed on the makeup FYI. The lipstick did have the leaping bunny label.

    • Vicky Ly
      January 14, 2019

      Hi Sim,
      Would you be able to tell me which ELF lipstick you’re referring to? and what shade it was? I’ll have to look into this.
      And perhaps did it say “synthetic beeswax”? I know some of ELF’s lipsticks do contain synthetic beeswax which is considered vegan. But I’d be happy to look into this some more and update this post if some of ELF products use beeswax now.

      Also, please note that Leaping Bunny only implies the product and company does not test on animals. They do not look into whether products are vegan (do not contain any animal-derived ingredients) in order to become certified Leaping Bunny.

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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