Does Maybelline Test On Animals?

Does Maybelline Test On Animals?

Sadly, Maybelline is not a cruelty-free brand and Maybelline products/ingredients are tested on animals.

On Maybelline’s website, it states that Maybelline is a brand of L’Oreal and it gets confusing because it goes onto stating L’Oreal’s animal testing policy, not Maybelline’s.

Does Maybelline Test On Animals?

L’Oreal is not a cruelty-free brand and have admitted to testing on animals when required by law.

To avoid any confusion, it’s important we examine each brand independently of their parent company as there are some cases where certified cruelty-free brands get acquired by a non-cruelty free company but have maintained their no animal testing policy. An example of this is cruelty-free cosmetic brand, Urban Decay maintains their Leaping Bunny certification despite being acquired by L’Oreal in 2012.

Related: Support or Boycott Cruelty-Free Companies Owned by a Non-Cruelty Free Parent Company

In Maybelline’s case, it boils down to whether they retail their products in China, which is currently the only country that requires mandatory animal testing on imported products.

Maybelline does in fact sell their products in China and this is evident on their Maybelline China’s website thus, Maybelline is not a cruelty-free brand and tests their products on animals in order to sell to the Chinese Market. 

Does Maybelline Test On Animals?

Until China changes their animal testing requirements, any cosmetic brands that chooses to sell their products in China is not considered cruelty-free.

Vicky Ly

I'm Vicky! I've been a vegan for 4 years and want to do my small part in making the world a kinder place. When I'm not on my laptop creating or designing, I enjoy running, vegan chocolate chip cookies + ice cream, and the occasional Simpsons marathon.

  • Magenta Blue
    March 30, 2017

    That awkward moment when you don’t care about animal testing and will continue to support these brands 🙂

    • Britt S.
      April 1, 2017

      That awkward moment when your true colors come out (pun intended) and everyone knows you’re heartless and only care about yourself 🙂
      p.s. maybe you’d care if someone forcibly held your eyes open and put potentially blinding chemicals in them (Draize test), or maybe when they shove chemicals down your throat to see if they’re dealy (LD50)

  • Frankie
    March 19, 2017

    I will Not Buy a your Products any more Do Not Belive you should not test on ANIMALS! !!!!!!!!!! TRY TESTING ON YOUR SELF IF YOUR BELIVE IN YOR PRODUCTS

  • Inga Amirkhanian
    November 9, 2016

    I did ask L’Oreal about their animal testing policy and this is the answer I got from them:

    August 9, 2016

    Dear Inga,

    Thank you for your interest in Giorgio Armani Beauty a brand of The L’Oréal Group.

    L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.

    For complete information on this subject, please click here .

    Best regards,



    Consumer Care Center

    Ref. # 01368696

  • Zaty
    November 3, 2016

    Do you know if the ingredient glycerin in their product, is animal based or plant based?

  • Olivia Raso
    August 23, 2016

    Hi! Not sure how old this article is, but after looking on Maybelline and L’Oreal’s websites, it states that L’Oreal no longer tests on animals. Maybelline just says there is no animal testing, but L’Oreal’s statement goes more in depth as to why they don’t have the bunny symbol on their products etc. (This comment is mostly for people like myself who found this article trying to become cruelty-free.)

      • Olivia Raso
        August 23, 2016

        Thanks for the reply, I was just watching some videos and that was cleared up for me. I didn’t realize what the new Chinese law actually entailed. But I’m going to do my best to be cruelty-free!

  • Sisi Arub
    August 7, 2016

    I believe that L’Oreal and Maybelline are affiliated brands, which would explain why Maybelline comments on L’Oreal’s testing procedures. This would be because Maybelline is a subsidiary of L’Oreal

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