Dilemma: Cruelty Free Brands Owned by a Company that Tests on Animals
This is a hot topic and we’ve been going back and forth of whether we should continue to support cruelty free brands that are owned by a parent company that does test on animals or to boycott them all together.
At ethical elephant, our motto is ethical yet practical lifestyle choices. Boycotting all cruelty free brands that are owned by a company that tests on animals isn’t practical in some instances. For those who live in remote areas and don’t have a variety of cruelty free brands to choose from, it’s inconvenient to ask you to sit and wait until more cruelty free brands become available in your town.
We’d rather encourage you to buy from NYX, Urban Decay, or The Body Shop despite being owned by L’Oreal, than buying from brands that have admitted to testing on animals like Almay, MAC, or Neutrogena.
At the same time, there are SO many incredible cruelty free brands that are independently owned that make quality and affordable products. So if given the option- there’s really no need to support brands that are affiliated with a non-cruelty free company.
Before you decide which side you’re on, here are some points to consider for and against supporting cruelty-free brands owned by a parent company that tests on animals.
They’re still cruelty-free!
Some of these brands are still deeply committed to their no animal testing policy even after being bought out by a non-cruelty-free parent company. Some of them also maintained their cruelty-free certification which means they have to meet a set of standards and show proof of documents that they don’t test on animals anywhere in their supply chain. A few select brands have even remain to be Leaping Bunny certified and need to be regularly audited.
Sends a message to the parent company!
Some caring consumers believe that if the parent company can see first hand that there is a growing demand for cruelty-free products and that it can be incredibly profitable then they might want to reconsider going cruelty-free overall.
Still working towards eliminating animal testing!
When it comes down to it, if these cruelty-free brands are telling the truth and not testing their own products and ingredients on animals, then this ultimately means fewer animals are used in labs and for testing. As we mentioned earlier, we’re better off supporting these cruelty free brands than unconsciously buying from other brands that do continue to test on animals.
Our money is financially supporting the parent company!
When purchasing from these cruelty free brands, the money from our purchase are essentially going into the pockets of their parent company and financially supporting them.
We are indirectly funding animal testing!
At the end of the day, whichever brand (cruelty-free or not) you purchase from a parent company… the money is all under one big ass umbrella and you have no control over how and where they spend that money, which can go back to funding more animal testing or something else you don’t vibe well with.
Support more independent cruelty free brands!
Some of these giant cosmetic brands have ridiculous amount of resources and marketing budgets and they’ll strive with or without our support. Instead, we should really be giving our money to independent cruelty free brands that need our support in order to survive!
Some people believe that these cruelty free companies have sold their soul to the dark side just for a fat paycheck and that if they were truly a cruelty free brand and care about animals, then they shouldn’t have accepted an offer to be bought by a company that has contradicting values to theirs.
Ultimately, It’s your Decision
We want to encourage you all to make your own decision of whether you want to support these brands or not. Consider which of these points speak to you and are aligned with what you believe in. Also keep in mind that your opinions may change as you grow more comfortable and mindful about being and shopping cruelty free –and that’s okay. We’re all evolving and trying to be a better, kinder person.
I also want to make an incredibly important note here that we need to be more kind and gentle with one another when it comes to people’s personal choices. There is absolutely no need to degrade someone who is consciously trying to make better choices; we’re all entitled to purchase whatever the heck we want so don’t scare people away with discouraging comments or pointing out how they’re making the ‘wrong’ choices. Show compassion and kindness!
Let us know in the comments below if you’re for or against supporting cruelty free brands that tests on animals and why? Did we miss an important point?