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Cruelty-Free & Vegan Mascara Guide

This post may contain affiliate links.

The most frequently asked question I hear from cruelty-free consumers is What’s the best vegan mascara?! Everyone has been raving about Too Faced Better Than Sex mascara but the higher price point has got people asking for MORE vegan mascara options!

Vegan Mascara

Wait, what’s vegan mascara you ask? Mascara that is vegan means that the ingredients and final product were not tested on animals and it must not contain any animal-derived ingredients. There’s plenty of options for cruelty-free mascaras on the market but most of them contain beeswax and stearic acid that could possibly be derived from animal sources.

cruelty free vegan mascara

Guide to Vegan Mascaras

So I’ve taken the fuss out of trying to figure out which ones are vegan and gladly done all of the work for ya to compile this guide to vegan mascaras!

The only challenge I had was trying to find the best waterproof vegan mascara! If you know of any and have put them to the test… please let me know, yo! =)

cruelty free vegan mascara

All-that-and-a-bag-of-chips Vegan Mascara

These two mascaras are the bee’s knees (but without using any bees) that promise to do it all: lengthen, volumize, define, smudge-proof, long-lasting, and all sorts of magical goodness to transform  your lashes!

cruelty free vegan mascara

Best Lengthening Vegan Mascara

Looking for a mascara that will add more length and definition to your lashes? These mascaras will help you achieve longer lashes without looking clumpy!

cruelty free vegan mascara

Best Volumizing Vegan Mascara

Build volume for fuller, thicker lashes with these mascaras!

cruelty free vegan mascara

Best Natural-Looking Vegan Mascara

Need a little something something to help define your natural lashes? These mascaras are the best at enhancing your naturally beautiful lashes and as an added bonus, the ingredients are just as natural too!

  • Zuzu – Luxe Mascara ($17.60)
    • Colors: Clear, Darkest Brown, Deep Plum, Onyx (Black), Navy
  • Juice Beauty – Phyto-Pigments Ultra Natural Mascara ($22)
  • Lavera – Volume Mascara ($25)Currently re-investigating Lavera’s animal testing policy, will update when I receive more information
    • Colors: Black and Brown

cruelty free vegan mascara

Best Natural + Vegan Ingredients Mascara

These mascaras are made with safe and non-toxic ingredients while at the same time providing you with conditioned and beautiful-looking lashes. These mascaras are great for an everyday natural look! and to be honest, there were just so many great natural and vegan mascara options that I just had to create another category to make sure you’re not missing out on any good ones! hehe =)

cruelty free vegan mascara

Best Vegan Mascara Under $5

Want a mascara that won’t break the bank but at the same time, actually works? All of ELF mascaras are vegan (they have 10+ mascaras!) but these two seem to be the most-loved!

Best Water-resistant Vegan Mascara

This is the closest mascara I could find to being basically ‘water-proof’. It’s a water-resistant mascara that is also vegan-friendly!

  • Blinc – Mascara ($26)
    • Colors: Black, Dark Blue, Medium Brown, Dark Brown, Dark Purple, Dark Green
    • Be careful not to get their Amplified Mascara, that one contains beeswax


What’s your favourite mascara?

This post contains affiliate links which, while they don’t change the cost for you, earn me a small commission.

19 Responses
  • Frankie Caceres
    February 21, 2017

    Hey Vicky!

    I was wondering if you’ve checked out “essence”. I haven’t seen you mention it but I got it from Shoppers Drug Mart for like 3 dollars! They claim they’re cruelty free and vegan but you never know!

    • Vicky Ly
      February 21, 2017

      Hey Frankie!
      I have reached out to Essence several times before and I haven’t been satisfied with the response I received from them. They keep referring to the EU animal testing laws where it is prohibited to test or sell any cosmetics and ingredients on animals within the EU.

      However, Essence isn’t just sold in the EU as we, Canadians, can buy their products at Shoppers! So when I requested for more information about how they monitor whether their products or ingredients are tested on animals OUTSIDE the EU, I never received a response back =(

  • Gillian kujawa
    February 16, 2017

    I have been using Physicians Formula foundation and mascara. Believing this company to be cruelty free!!!! Didn’t see these mentioned on your website !!!!! Is this company cruelty free ??

  • Samantha
    January 30, 2017

    Hi Vicky,

    Nice list, I’ve used couple of those and loved some. However I am looking about information on Elizabeth Mott’s It’s So BIG Volumizing Mascara. It is an amazing cruelty free product. But is it Vegan? Would love to hear your thoughts.

    Love Samantha

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