Cruelty-Free & Vegan Mascara Guide

The most frequently asked question I hear from cruelty-free consumers is What’s the best vegan mascara?! Everyone has been raving about Too Faced Better Than Sex mascara but the higher price point has got people asking for MORE vegan mascara options!

Vegan Mascara

Wait, what’s vegan mascara you ask? Mascara that is vegan means that the ingredients and final product were not tested on animals and it must not contain any animal-derived ingredients. There’s plenty of options for cruelty-free mascaras on the market but most of them contain beeswax and stearic acid that could possibly be derived from animal sources.

cruelty free vegan mascara

Guide to Vegan Mascaras

So I’ve taken the fuss out of trying to figure out which ones are vegan and gladly done all of the work for ya to compile this guide to vegan mascaras!

The only challenge I had was trying to find the best waterproof vegan mascara! If you know of any and have put them to the test… please let me know, yo! =)

cruelty free vegan mascara

All-that-and-a-bag-of-chips Vegan Mascara

These two mascaras are the bee’s knees (but without using any bees) that promise to do it all: lengthen, volumize, define, smudge-proof, long-lasting, and all sorts of magical goodness to transform  your lashes!

cruelty free vegan mascara

Best Lengthening Vegan Mascara

Looking for a mascara that will add more length and definition to your lashes? These mascaras will help you achieve longer lashes without looking clumpy!

cruelty free vegan mascara

Best Volumizing Vegan Mascara

Build volume for fuller, thicker lashes with these mascaras!

cruelty free vegan mascara

Best Natural-Looking Vegan Mascara

Need a little something something to help define your natural lashes? These mascaras are the best at enhancing your naturally beautiful lashes and as an added bonus, the ingredients are just as natural too!

  • Zuzu – Luxe Mascara ($17.60)
    • Colors: Clear, Darkest Brown, Deep Plum, Onyx (Black), Navy
  • Juice Beauty – Phyto-Pigments Ultra Natural Mascara ($22)
  • Lavera – Volume Mascara ($25)Currently re-investigating Lavera’s animal testing policy, will update when I receive more information
    • Colors: Black and Brown

cruelty free vegan mascara

Best Natural + Vegan Ingredients Mascara

These mascaras are made with safe and non-toxic ingredients while at the same time providing you with conditioned and beautiful-looking lashes. These mascaras are great for an everyday natural look! and to be honest, there were just so many great natural and vegan mascara options that I just had to create another category to make sure you’re not missing out on any good ones! hehe =)

cruelty free vegan mascara

Best Vegan Mascara Under $5

Want a mascara that won’t break the bank but at the same time, actually works? All of ELF mascaras are vegan (they have 10+ mascaras!) but these two seem to be the most-loved!

Best Water-resistant Vegan Mascara

This is the closest mascara I could find to being basically ‘water-proof’. It’s a water-resistant mascara that is also vegan-friendly!

  • Blinc – Mascara ($26)
    • Colors: Black, Dark Blue, Medium Brown, Dark Brown, Dark Purple, Dark Green
    • Be careful not to get their Amplified Mascara, that one contains beeswax

Other Vegan Mascaras

The following are other 100% vegan mascara options!

What’s your favourite mascara?

This post contains affiliate links which, while they don’t change the cost for you, earn me a small commission.

Vicky Ly

I'm Vicky! I've been a vegan for 4 years and want to do my small part in making the world a kinder place. When I'm not on my laptop creating or designing, I enjoy running, vegan chocolate chip cookies + ice cream, and the occasional Simpsons marathon.

  • Frankie Caceres
    February 21, 2017

    Hey Vicky!

    I was wondering if you’ve checked out “essence”. I haven’t seen you mention it but I got it from Shoppers Drug Mart for like 3 dollars! They claim they’re cruelty free and vegan but you never know!

  • Gillian kujawa
    February 16, 2017

    I have been using Physicians Formula foundation and mascara. Believing this company to be cruelty free!!!! Didn’t see these mentioned on your website !!!!! Is this company cruelty free ??

  • January 30, 2017

    Hi Vicky,

    Nice list, I’ve used couple of those and loved some. However I am looking about information on Elizabeth Mott’s It’s So BIG Volumizing Mascara. It is an amazing cruelty free product. But is it Vegan? Would love to hear your thoughts.

    Love Samantha

  • Carol Wiatrak
    January 24, 2017

    What about Josie Marans, Black oil mascara? It’s my favorite, but not on the list.

  • Hanne Volden
    September 19, 2016

    Just wanted to add the balm whats your type to this list 🙂 awe some list, thank you so much:)

  • Mavic Balisi
    September 10, 2016

    Greetings Vicky,
    Good thing i came across your vegan guide page searching for vegan, natural and cruelty free mascara and other vegan beauty stuffs. Currently I am using Too Faced Better Than Sex mascara and wanna try other brands. I have been into vegan things for a few months now and yeah I’m loving it. I liked BTS but it’s kinda wet and messy and clumps. I learned about Eye Ko and heard good reviews on it but i don’t it is vegan. Thank you for sharing your thoughts and the informative mascara list you compiled. Looking forward to a more helpful beauty finds and wellness guide.

  • Debbie
    September 7, 2016

    Hi Vicky,
    Thank you for compiling this list! I know it has been a few months, but I just checked on the Too Faced website, and their mascara (Too Faced – Better Than Sex ($23)) has beeswax (not vegan). I thought you’d like to know.
    ~ Debbie P.

  • Jasmine Lagunas
    July 4, 2016

    Too Faced Better Than Sex mascara now comes in waterproof as well! All the wonders up the regular mascara but smudge proof (:

  • June 7, 2016

    Wow, didn’t realised GOSH was cruelty free. That is great. Might give one of them a go.

  • Diana
    May 29, 2016

    I don’t care too much about my mascara as long as it doesn’t give me spider lashes, so Wet N’ Wild Megalength works great for me! Super cheap, effective but natural-looking, and it’s on the vegan list on their website (not all of their mascaras are vegan, though).

  • May 3, 2016

    vegan mascara is so tricky and i am constantly on the search for an amazing one. i’ve tried better than sex, dream big, and the lily lolo. i liked better than sex, but the formula was very wet and messy, and dream big is ok but the wand always pokes me in the eye and i don’t think there’s much payoff. i think my favorite has definitely been the lily lolo. maybe i should go back to that one. i also really like the arbonne it’s a long story mascara. it’s not messy and the wand is really good, too.

    do you have a favorite?

  • March 18, 2016

    This list is soooo helpful! I wish I’d found something like this when I was first transitioning to green & vegan beauty – I spent way too much time on each brand’s site doing ingredient checks!

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