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Cruelty-Free & Vegan Mascara Guide

The most frequently asked question I hear from cruelty-free consumers is What’s the best vegan mascara?! Everyone has been raving about Too Faced Better Than Sex mascara but the higher price point has got people asking for MORE vegan mascara options!

Vegan Mascara

Wait, what’s vegan mascara you ask? Mascara that is vegan means that the ingredients and final product were not tested on animals and it must not contain any animal-derived ingredients. There’s plenty of options for cruelty-free mascaras on the market but most of them contain beeswax and stearic acid that could possibly be derived from animal sources.

cruelty free vegan mascara

Guide to Vegan Mascaras

So I’ve taken the fuss out of trying to figure out which ones are vegan and gladly done all of the work for ya to compile this guide to vegan mascaras!

The only challenge I had was trying to find the best waterproof vegan mascara! If you know of any and have put them to the test… please let me know, yo! =)

cruelty free vegan mascara

All-that-and-a-bag-of-chips Vegan Mascara

These two mascaras are the bee’s knees (but without using any bees) that promise to do it all: lengthen, volumize, define, smudge-proof, long-lasting, and all sorts of magical goodness to transform  your lashes!

cruelty free vegan mascara

Best Lengthening Vegan Mascara

Looking for a mascara that will add more length and definition to your lashes? These mascaras will help you achieve longer lashes without looking clumpy!

cruelty free vegan mascara

Best Volumizing Vegan Mascara

Build volume for fuller, thicker lashes with these mascaras!

cruelty free vegan mascara

Best Natural-Looking Vegan Mascara

Need a little something something to help define your natural lashes? These mascaras are the best at enhancing your naturally beautiful lashes and as an added bonus, the ingredients are just as natural too!

  • Zuzu – Luxe Mascara ($17.60)
    • Colors: Clear, Darkest Brown, Deep Plum, Onyx (Black), Navy
  • Juice Beauty – Phyto-Pigments Ultra Natural Mascara ($22)
  • Lavera – Volume Mascara ($25)Currently re-investigating Lavera’s animal testing policy, will update when I receive more information
    • Colors: Black and Brown

cruelty free vegan mascara

Best Natural + Vegan Ingredients Mascara

These mascaras are made with safe and non-toxic ingredients while at the same time providing you with conditioned and beautiful-looking lashes. These mascaras are great for an everyday natural look! and to be honest, there were just so many great natural and vegan mascara options that I just had to create another category to make sure you’re not missing out on any good ones! hehe =)

cruelty free vegan mascara

Best Vegan Mascara Under $5

Want a mascara that won’t break the bank but at the same time, actually works? All of ELF mascaras are vegan (they have 10+ mascaras!) but these two seem to be the most-loved!

Best Water-resistant Vegan Mascara

This is the closest mascara I could find to being basically ‘water-proof’. It’s a water-resistant mascara that is also vegan-friendly!

  • Blinc – Mascara ($26)
    • Colors: Black, Dark Blue, Medium Brown, Dark Brown, Dark Purple, Dark Green
    • Be careful not to get their Amplified Mascara, that one contains beeswax



Other Vegan Mascaras

The following are other 100% vegan mascara options!

What’s your favourite mascara?

This post contains affiliate links which, while they don’t change the cost for you, earn me a small commission.

18 Responses
  • Frankie Caceres
    February 21, 2017

    Hey Vicky!

    I was wondering if you’ve checked out “essence”. I haven’t seen you mention it but I got it from Shoppers Drug Mart for like 3 dollars! They claim they’re cruelty free and vegan but you never know!

    • Vicky Ly
      February 21, 2017

      Hey Frankie!
      I have reached out to Essence several times before and I haven’t been satisfied with the response I received from them. They keep referring to the EU animal testing laws where it is prohibited to test or sell any cosmetics and ingredients on animals within the EU.

      However, Essence isn’t just sold in the EU as we, Canadians, can buy their products at Shoppers! So when I requested for more information about how they monitor whether their products or ingredients are tested on animals OUTSIDE the EU, I never received a response back =(

  • Gillian kujawa
    February 16, 2017

    I have been using Physicians Formula foundation and mascara. Believing this company to be cruelty free!!!! Didn’t see these mentioned on your website !!!!! Is this company cruelty free ??

  • Samantha
    January 30, 2017

    Hi Vicky,

    Nice list, I’ve used couple of those and loved some. However I am looking about information on Elizabeth Mott’s It’s So BIG Volumizing Mascara. It is an amazing cruelty free product. But is it Vegan? Would love to hear your thoughts.

    Love Samantha

  • Carol Wiatrak
    January 24, 2017

    What about Josie Marans, Black oil mascara? It’s my favorite, but not on the list.

  • Hanne Volden
    September 19, 2016

    Just wanted to add the balm whats your type to this list 🙂 awe some list, thank you so much:)

  • Mavic Balisi
    September 10, 2016

    Greetings Vicky,
    Good thing i came across your vegan guide page searching for vegan, natural and cruelty free mascara and other vegan beauty stuffs. Currently I am using Too Faced Better Than Sex mascara and wanna try other brands. I have been into vegan things for a few months now and yeah I’m loving it. I liked BTS but it’s kinda wet and messy and clumps. I learned about Eye Ko and heard good reviews on it but i don’t it is vegan. Thank you for sharing your thoughts and the informative mascara list you compiled. Looking forward to a more helpful beauty finds and wellness guide.

  • Debbie
    September 7, 2016

    Hi Vicky,
    Thank you for compiling this list! I know it has been a few months, but I just checked on the Too Faced website, and their mascara (Too Faced – Better Than Sex ($23)) has beeswax (not vegan). I thought you’d like to know.
    Cheers!
    ~ Debbie P.

    • Vicky Ly
      September 7, 2016

      Hey Debbie!
      I’m looking at Too Faced website and the ingredients in the Better Than Sex mascara says “Synthetic Beeswax” –and at the bottom of the ingredient list, it reads “*Vegan-friendly”

      I’m almost certain that the synthetic beeswax Too Faced uses in their Better Than Sex mascara is made of all vegan-friendly ingredients so no animal ingredients are used to make this mascara.

      And I checked the Better Than Sex WATERPROOF mascara ingredient list, and I see “Beeswax/Cera Alba/ Cire d’Abeille” listed. Therefore the waterproof mascara isn’t vegan.

      Are you seeing something different on your side? I checked both their Canadian and US website and it’s the same. If you’re seeing that it says “Beeswax” on their regular mascara, could you please share a screenshot of it to info@ethicalelephant.com?? I’d love to look into it more and find out why there might be a discrepancy with their ingredient list! =)

  • Jasmine Lagunas
    July 4, 2016

    Too Faced Better Than Sex mascara now comes in waterproof as well! All the wonders up the regular mascara but smudge proof (:

    • Vicky Ly
      July 7, 2016

      I was so excited to hear that they were releasing a waterproof version of their Better Than Sex mascara but sadly the waterproof formula contains beeswax and isn’t considered vegan by definition =(

      But their regular BTS mascara is beeswax-free, so hopefully they’re working on a vegan version of the waterproof one!! *fingers crossed* hehe

  • Nadia
    June 7, 2016

    Wow, didn’t realised GOSH was cruelty free. That is great. Might give one of them a go.

  • Diana
    May 29, 2016

    I don’t care too much about my mascara as long as it doesn’t give me spider lashes, so Wet N’ Wild Megalength works great for me! Super cheap, effective but natural-looking, and it’s on the vegan list on their website (not all of their mascaras are vegan, though).

    • Vicky Ly
      May 31, 2016

      I know what you mean Diana! Although the Spider Lash look was starting to become a trend but I don’t think that stayed for long hehe

      I heard great things about Wet N Wild mascaras! but wasn’t sure if they were vegan as I know the list on their website’s FAQ is sort of outdated! I’ll be sure to add them to the list now though! Thanks for your insight, Diana!! =)

  • Caitlin
    May 3, 2016

    vegan mascara is so tricky and i am constantly on the search for an amazing one. i’ve tried better than sex, dream big, and the lily lolo. i liked better than sex, but the formula was very wet and messy, and dream big is ok but the wand always pokes me in the eye and i don’t think there’s much payoff. i think my favorite has definitely been the lily lolo. maybe i should go back to that one. i also really like the arbonne it’s a long story mascara. it’s not messy and the wand is really good, too.

    do you have a favorite?

    • Vicky Ly
      May 4, 2016

      I know mascara can be a bit tricky! Hm.. everyone seems to swear by the BTS and the new Pacifica mascara so I’m surprised to hear that there’s not much payoff to it…

      I’ve been loving 100% Pure mascara.. but it is fairly wet and since I have super short lashes.. it’s not as painful for me to use. All of the e.l.f mascaras are pretty good but man, they dry up QUICK (expected since they’re like only $3!)

      I’ve tried Glam Natural and Lavera and they’re both on the natural-looking side.. wouldn’t recommend if you want more dramatic lashes. And I just got Pacifica Acquarian Gaze and so far I’m loving it! It’s not nearly as wet as the 100% Pure one.

      I know a few people love Beauty Without Cruelty mascaras.. have you tried any of them before?

  • Stephanie
    March 18, 2016

    This list is soooo helpful! I wish I’d found something like this when I was first transitioning to green & vegan beauty – I spent way too much time on each brand’s site doing ingredient checks!

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